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Accucode

Centennial, Colorado, United States

2022 Revenue

$100M

Customers

1K

Funding

$0

Avg ACV

$100K

Team

150

Founded

1995

Accucode Revenue (2022)

Accucode generated $100M in revenue in 2022.

Accucode is a Denver-based technology and services company founded in 1995 by Kevin Price, who started the business at age 26 with $1,500 charged to a credit card. Over 27 years, the company has grown into a broad platform spanning networking infrastructure hardware, field deployment services, 3D printing, and software development, generating more than $100 million in annual revenue with 150 full-time employees.

The company operates across three business units: a hardware division that accounts for roughly 70 percent of total revenue, a services and software segment representing the remaining 30 percent, and a nascent SaaS division called 4WORKS that had approximately $300,000 in annual recurring revenue at the time of the interview. Accucode has deployed tens of thousands of commercial networks for customers including Lumen, which relies on the company for all of its B2B network deployment work in the mid-market segment.

Price has used Accucode as a platform to incubate and exit three separate software businesses, the most recent being Velocity Mail, sold to Descartes in 2018 for $25 million in cash after reaching $5.5 million in revenue and $3.5 million in EBITDA. The company remains fully bootstrapped, with no outside equity raised.

Last updated

Accucode Revenue

Accucode reported more than $100 million in total annual revenue at the time of the July 2022 interview. Hardware sales represented approximately 70 percent of that total, or roughly $70 million, while services and software accounted for the remaining 30 percent, or approximately $30 million.

Accucode Revenue GrowthReported revenue / ARR over time$0$25M$50M$75M$100M$125M199519971999200120032005200720092011201320152017201920212022$0$52M$100MSource: GetLatka.com interview on Jul 7, 2022 with Accucode CEO Kevin Price
YearMilestoneSource
2022Accucode Hit $100m revenue in July 2022Not recorded
2020Accucode Hit $93m revenue in December 2020Not recorded
2019Accucode Hit $52m revenue in July 2019Not recorded
1995Launched with $0 revenue

Within the $30 million non-hardware segment, the $30 million figure reflects sales of third-party software platforms such as warehouse management systems and manufacturing automation tools, not proprietary Accucode software. The company's own 4WORKS SaaS division was generating approximately $300,000 in annual recurring revenue at the time of the interview, delivered entirely on a monthly subscription basis. The 3D Printing Store division was generating less than $1 million per year in revenue.

For context on the company's earlier scale, Velocity Mail, a software business Price built inside Accucode and sold in 2018, was generating $5.5 million in annual revenue at the time of its exit. Accucode itself was founded in 1995 with $1,500 in credit card capital, and Price noted the company has borrowed from banks over the years and repaid all of it. No forward revenue guidance was provided, and profitability at the consolidated company level was not discussed beyond the hardware segment margins described below.

Accucode Valuation, Funding Rounds

Explore the complete funding history and valuation milestones for this company. Below you will find information about each funding round and key financial metrics that shaped the company's growth trajectory.

Accucode Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$11995Source: GetLatka.com interview on Jul 7, 2022 with Accucode CEO Kevin Price
YearRoundAmountValuation% SoldSource

Founder / CEO

Kevin Price

CEO

Kevin Price is the founder and CEO of Accucode. He founded the company in 1995 at age 26 and was 53 years old at the time of the July 2022 interview. Price holds a degree in business with a concentration in marketing and described himself as self-taught in technology, having purchased a Commodore 64 at age nine and taught himself BASIC programming.

Price has completed three software exits, all from businesses he incubated inside Accucode and structured as standalone LLCs. The most recent and largest was Velocity Mail, sold to Descartes in approximately 2018 for $25 million in cash, at which point the business was generating $5.5 million in annual revenue and $3.5 million in EBITDA. Price stated he owned 100 percent of Velocity Mail at the time of the sale. He described the proceeds from that transaction as partial funding for the acquisition and buildout of The 3D Printing Store.

Accucode has remained fully bootstrapped throughout its 27-year history. Price has not raised outside equity and stated he has relied on bank debt, which he has repaid, and on cash generated by the hardware business to fund software development. Net worth was not discussed in the interview; any estimate would require assumptions about the value of Accucode itself, which was not disclosed.

Q&A

QuestionAnswer
What's your age?56

Customers

Lumen is the largest named customer disclosed in the interview. Accucode handles all of Lumen's B2B network deployment work for Lumen's mid-market customers and provides Lumen with real-time project visibility through the 4WORKS platform.

The 4WORKS SaaS division had its first early customers at the time of the interview, with the product generating approximately $300,000 in annual recurring revenue on a monthly subscription basis. Customer count, pricing per seat, and any free-tier offering were not discussed in the interview.

Beyond Lumen, Price described Accucode's customer base broadly as banks, restaurants, factories, and warehouses requiring physical network deployment, as well as customers in the aerospace and energy sectors, including oil rig operators, served through The 3D Printing Store.

Accucode serves 1K customers.

Accucode Business Model

Accucode operates across three revenue streams. The hardware business, which Price described as a self-funding business development activity, generates approximately $70 million in annual revenue. Gross margins on hardware run between 12 percent and 20 percent, with net margins of approximately 3 to 4 percent. Price characterized the hardware segment as always profitable and said the model depends on scale, describing the approach as selling by the truckload and shipping by the box.

The services and third-party software segment generates approximately $30 million in annual revenue and includes warehouse management systems, manufacturing automation software, and field installation and repair services. The 4WORKS SaaS division, which had $300,000 in annual recurring revenue at the time of the interview, operates on a monthly subscription model and was in the early stages of commercialization after eight years of internal use at Accucode.

The 3D Printing Store, acquired approximately four years before the interview with more than $2 million in capital invested in equipment, facilities, and staff, was generating less than $1 million in annual revenue. Price noted that Accucode's holding company structure provides tax flexibility in how R&D investment is expensed or capitalized across business units, and that shared marketing, accounting, and HR functions reduce overhead for each division. Churn, LTV, CAC, burn rate, runway, and consolidated profitability were not discussed in the interview.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Gross margin (2022)

12% (up to 20% on some lines)

Kevin Price: Typically, gross margins run between 12% and 20% in the hardware space, and that's gross margin, not net. But it's always profitable.

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Accucode Employees & Team Size

Accucode employed approximately 150 full-time employees at the time of the July 2022 interview. In addition, the company engaged several hundred field contractors at any given time to perform on-site network installation and repair work at customer locations including banks, restaurants, factories, and warehouses.

Team composition beyond the full-time and contractor split was not detailed. Price noted that shared functions including marketing, accounting, and HR support all business units under the Accucode platform.

Accucode employs approximately 150 people as of 2026, up from 117 in 2020, including 13 sales reps that carry a quota. It serves 1K customers that rely on its solutions.

Accucode Team GrowthReported headcount over time0408012016019951997199920012003200520072009201120132015201720192021202200150150Source: GetLatka.com interview on Jul 7, 2022 with Accucode CEO Kevin Price
YearMilestoneSource
2022Reached 150 employees (July 2022)Not recorded
2020Reached 117 employees (December 2020)Not recorded
2020Reached 116 employees (June 2020)Not recorded
2019Reached 119 employees (December 2019)Not recorded
2019Reached 91 employees (July 2019)Not recorded
2018Reached 110 employees (December 2018)Not recorded

Frequently Asked Questions about Accucode

Is Accucode still an independent company?

No. Accucode was acquired by Accucode 3D.

What is Accucode's revenue?

As of 2022, Accucode generated $100M in revenue.

Who founded Accucode?

Accucode was founded by Kevin Price.

How many employees does Accucode have?

As of 2022, Accucode had 150 employees.

Where is Accucode headquartered?

Accucode is headquartered in Centennial, Colorado, United States.

Full Interview Transcripts

Accucode Builds $30m ARR SaaS Tool Inside of $70m Revenue Hardware BusinessJul 7, 2022

[00:00] Hey, folks. My guest today is Kevin Price. He's the founder and CEO of Accucode. At 27 years old, it's become a broad technology and services company with over a $100,000,000 in revenue, 150 employees. They've got hardware, scale deployment, service and support, 3D printing, and software development in house. Their latest SaaS offering includes ForWork and Order for Work, which we'll jump into today. He's in the process of launching their new ForWork SaaS division and looking for [00:21] senior leadership on the business unit. Kevin, you ready to take us to the top? [00:26] >> Absolutely. Thank you. [00:27] You bet. So on the 100,000,000 revenue today, I know a lot what you do is hardware, right? POS systems for restaurants, things like that. What's the revenue breakdown hardware versus SaaS? [00:36] >> Historically, it's been about 70% hardware and the balance in services. The 3D division, the smallest unit today, it's doing less than $1,000,000 a year in revenue, but lots of interesting stuff. [00:52] So, is, tell me what customers are paying you for, those that are not familiar with Accucode. What are you building? [00:57] >> So we also, and we also have our first early customers on 4WORKS. So 4WORKS the latest software service offering. We have two different products in that suite, For Work and Order for Work. And I'm just in the process of setting up that division, but it's got about $300,000 a year in revenue behind it today. It's all monthly subscription based. And Accucode has actually been using the software for the last eight years to run its own internal [01:24] >> operation. I call it order to end of life, but it's workflow automation and business process automation for just about any kind of processor technical industry you can think of. [01:36] And again, a 100,000,000 in revenue, 70% is hardware, the other 30 is services and SaaS. So there's 30,000,000 there of revenue. What what are the other software platforms that you're selling to make up that 30,000,000 in software revenue? [01:48] >> It's it's other people's software, warehouse management systems, industrial, you know, what do they call it, manufacturing [02:00] >> automation, that kind of stuff. [02:03] So you've built these tools and sold them to warehouses? [02:06] >> Yes. [02:08] Interesting. Okay. [02:09] >> We're also doing a lot of R and D work around artificial intelligence, particularly natural language chatbots and visual cognition. So the ability to use cameras to collect data, for instance, in your manufacturing or warehousing environment. We've even talked to food processors and others about using it to do quality control and product identification, all just with cameras. [02:33] Okay. So that that just to be clear, that those tools you've built for warehouses, things like that, that's doing about $30,000,000 a year right now in revenue software. [02:41] >> Yeah. Yep. [02:42] Okay. And on the and then tell us a little about the hardware space. Is it still mainly POS systems? [02:49] >> It's actually networking infrastructure is our biggest category and has been for a long time. So Cisco, Extreme Networks, Aruba, Nokia are all partners and we've deployed tens of thousands of commercial networks. [03:07] >> Lumen is one of our biggest customers and we do all of their B2B network deployment work for their mid market customers. And for work, that piece of software is what runs that whole field services operation for them. And we share real time visibility of all those projects with Lumen through that platform. [03:25] And on that $70,000,000 of annual hardware sales, I mean, your margins basically zero? Is that a loss leader for your software stuff or [03:31] >> do you make No, money on not at all. No, the hardware business has always been, I refer to it as a self funding business development activity. The margins are not great, but it's always profitable And you have to know how to run that business and run it profitably to do it. But it's all about scale. I want to sell it to you by the truckloads and ship it to you by the box. Yeah. [03:55] Because [03:57] >> we're in the distributed device population. That's our core business. And as we see things like IoT and robotics explode because of labor market issues, people have a challenge of how are you gonna acquire, deploy, service and support tens of thousands of devices potentially at hundreds of thousands of locations. And we built software specifically for doing that. [04:22] Oh, what's going on there YouTube? Good to see you guys. Now imagine this, you love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually, Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect [04:45] your Stripe account, you see your valuation real time, you can see what changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna get [05:09] a different valuation. A VC is gonna pay a different valuation, private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here. Right? So the teal is what a VC would pay. Yellow is what private equity and red is if you sold the whole thing outright. Now what's cool about this is this is not [05:31] built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction, 1,200,000 seed round, 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're going [05:57] out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at, and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. Alright. We're gonna go back to the YouTube video here in a second, but if you [06:19] wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into the interview. [06:46] So so just to be clear, that's those pieces of hardware, are you actually building these yourself or you're buying them cheap then marking them up? You know? [06:56] >> We we have our we have a new AI kiosk called our our Edge AI Kiosk that is our own in house design and manufactured device, but all the other hardware we're selling today is made by, you know, one of the market leaders in those categories. [07:12] Interesting. Okay. And so what markup do you like to make for yourself? Around 5%, 10%, 30%? [07:18] >> Typically, gross margins run between 12% and 20% in the hardware space, and that's gross margin, not net. But, you know, like I said, it's always profitable. [07:30] Yep. So what is net? Like, 5%, 2%? [07:34] >> Probably more like three or four. [07:36] Okay. Okay. Interesting. And what got you into this? I mean, were you a, you know, electrical engineer or something in college, or when did you start? [07:43] >> No, no. I bought a Commodore 64 when I was nine years old, back in the 70s and taught myself basic. And I've always been a science and technology nerd. I've studied physics and electrical engineering and chemistry since I was very young. My degree is actually in business and particularly in marketing. But I've never let that stop me. And from a product standpoint, you know, we take on almost anything. [08:13] >> We've done all kinds of different technology. [08:16] Makes sense. Now, what's the team size today? How many full time? [08:20] >> Like I said, about 150 full time employees. And at any given time, several hundred contractors that are out in the field doing this install work. [08:30] Those in the field folks, they're like installing on prem, like routing software or routing IoT stuff or what? [08:36] >> Yep, exactly. So we're doing, you know, routers, switches, access points, DNS connectivity. So basically we'll go do a physical deployment at like a bank or a restaurant or a factory or a warehouse and we're taking it from the demarc, which is where the telecom provider brings it onto the property all the way through the facilities and designing the network specifically to cover all the operational areas with adequate bandwidth. That's the bulk of what we do out [09:06] >> in the field. We also [09:09] Oh, you're muted, Kevin. [09:14] Go ahead. You also what? [09:16] >> I said we also run repair work, and other processes in the field like that as well. And the same software for work is what drives all of those processes for us. [09:26] And have you bootstrapped this or raised capital? [09:28] >> I'm still bootstrapped. So I've sold three different software to service businesses previously. And the biggest one was for $25,000,000 We sold it to Descartes a little over four years ago. [09:43] Was that all cash upfront or was there stock there too in or Nope. [09:47] >> That was all stock or I mean, cash. Mhmm. Cash deal. There was there was some some payments on it, you know, the second year and the third year out, but the bulk of it was upfront. [10:00] Mhmm. And what what how much revenue was that company doing when you sold it? [10:04] >> It was doing about 5,500,000 in revenue and delivering 3,500,000 a year in EBITDA on that. [10:09] Oh, wow. That's a nice nice little multiple there. And you own a 100% of that? [10:13] >> Yep. [10:14] That's great. So so now you're obviously building Accucode. Why build the software company inside the hardware company? Why not build them as separate companies? [10:23] >> I've really turned Accucode into my platform. Just like Accucode funded and employed the developers that built the product, We're also using it very actively, it runs our whole business. And so it's Accucode's intellectual property effectively. And I also, my marketing department, my accounting department, my HR department, all support all of these different business units. And, you know, capital from the sale of that Velocity Mail software, that 25,000,000 is part of what funded the, you know, the [10:57] >> acquisition of The 3D Printing Store and what we're doing in our [11:01] Oh, is that how you got Accucode started? You used money from your last sale to buy a 3D printing store, that was the start? [11:07] >> Well, that wasn't the start. I bootstrapped Accucode myself from 1995 forward, $1,500 on my credit cards and I've done, I've borrowed a lot of money from banks and paid it all back, they loved to loan it to me. [11:26] >> But I've had three successful exits of software divisions that were startups inside of Accucode. And basically, it's become my own, you know, platform. [11:35] Oh, you build a software inside of Accucode and then when you sell it, you spin it out and sell it off to the other provider. [11:40] >> I set them up as separate LLCs and I run them, you know, from day one as a standalone PL inside of Accucode. And that makes it, it actually makes it easier to exit because they only have to take the operational staff tied to that particular product. They don't have to take my marketing and my sales and my accounting because typically in an acquisition situation, they would have to, they would lay all those people off anyway. [12:09] Yep. Yep. So for work is a individual P and L, but inside of Accucode? [12:13] >> Correct. [12:14] I see. I see. Hell of a story here. What about the flip side? Do you have you bought any companies to bring inside of your platform? [12:22] >> The only acquisition I've done was The 3D Printing Store about four years ago. [12:26] Just tell me about that real quick. I mean, what does The 3D Printing Store make in a year? [12:31] >> Oh, it's tiny. It's doing it's doing like a million dollars a year in revenue. [12:36] Why buy it? [12:36] >> So [12:39] >> it's another distributed device population where additive manufacturing is going to be the future of how we make a lot of things. And today there is a complete lack of you know, a thoughtful organized approach for how you're going to acquire, deploy, service, support, operate, that kind of technology. And there's not nearly enough qualified engineers, mechanical engineers on the planet to do the install, the operation, the service and support. If you're going to go scale this, somebody [13:10] >> needs to go build a plan tool that makes that a feasible concept. And the printer manufacturers focus on, look what I can print, But typically they can only print it successfully once and it often takes two or three attempts to get the one right. And as I say, that's cute that you can do that, but it's not very valuable. [13:32] So what did you pay for it? A million dollars a year printing store company? [13:36] >> It was more a matter of we made commitments to capital investment. So I put over $2,000,000 into new equipment and facilities and staff, and we now have the ability to print hard metal parts, high temperature polymers, fiber reinforced plastics, all kinds of different materials and multiple, we've got a facility in Dallas and another one here in Denver And we're we do a lot of business in the aerospace sector and the energy sector, oil rig operators. [14:08] But you own the majority equity of that 3D printing store because of your $2,000,000 capital injection. [14:13] >> Correct. [14:14] Is the owner still operational or is he or she exited? [14:17] >> No, Deborah Wilcox is the Founder and she's the operational manager of the business. And she's actually an IP attorney by trade and started this, you know, basically was running this as a personal project and was operating out of a hangar at a local private airport and running a small service bureau. I met her and asked her to come run my 3D business. [14:43] Interesting. Last question. Are there any tax advantages to having Accucode Holdco and then doing stand up P and Ls for individual software companies underneath in terms of how you treat sort of cash flow? [14:53] >> Oh, for sure. It allows me to, you know, the hardware business has allowed me to bootstrap several software as a service businesses and run them with minimal overhead and the tax advantages that Accucode gets to be very flexible with how it chooses to expense or capitalize that R and D investment and the other resources that we put behind those business units. And it makes it, I would say, a lower risk proposition. I think there's also a [15:25] >> cost to that because it's not the sole focus and because a lot of the resources are shared, it takes longer to scale it that way. [15:33] Yeah. Yeah. Kevin, heck of a story here, We're out of time. Let's wrap up with the famous five. Number one, favorite book. [15:40] >> Oh, just recently, The Surrender Experiment. [15:44] >> Surrender Experiment. [15:45] Number two, is there a CEO you're following or studying? [15:49] >> You know, I I love Elon Musk, although I really wish that he would be a lot more quiet on social media. [15:57] Number three, what's your favorite online tool for building Accucode? [16:05] >> Probably Google. Yep. Accucode's been running on Google Docs and Google apps now since 2007. And it has just been an amazing tool for collaboration and data visibility. [16:17] Number four, how many hours of sleep do get every night? [16:21] >> Six to eight. [16:22] Okay. And situation, married, single, kids? [16:26] >> Single at this point. Twice divorced. [16:29] Any kiddos? [16:32] >> Three. [16:32] >> Three kids. Okay. Very cool. [16:34] And how old are you? [16:36] >> 53. [16:37] 53. Last question. [16:38] >> Some [16:39] >> Started this when I was 26. [16:41] I love that. I love that. [16:42] >> Last question. Something you wish you knew when you were 20. [16:47] >> Oh, [16:51] >> think bigger. [16:53] Guys, Accucode, a platform launched from The US '26, now doing over a $100,000,000 in revenue. 70% of that revenue is from hardware sales. Think routers, on prem installations, things of that nature banks. 30 of those are these little software companies. Not little though, he spins them up inside the business, they collectively do $30,000,000 in revenue, and then he sells them. He sold his last one a couple years ago for $25,000,000 after growing that to 5,000,000 in [17:13] revenue, 3,000,000 in EBITDA, healthy multiple. Then he reinvests that all back into the company. 150 folks full time today as he focuses and doubles down on his new software products called for work. Kevin, thanks for taking us to the top. [17:25] >> Thanks, Nathan. [17:27] One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU, CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday one [17:52] p. M. Central. Additionally, remember these recorded Founder interviews go live. We release them here on YouTube every day at two p. M. Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube. The big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's [18:13] an acquisition, a big fundraise, a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you wanna take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people [18:35] are saying. Sign up for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, but I do it so that we can all learn. We have to [18:55] counter those people. We got to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. See you.

Accucode CEO Kevin Price: How the heck does he do so much? $100m in Goods Sold, $26m SaaS AJul 10, 2019

hello everyone my guest today is kevin price he's a unique character in oklahoma farm boy that bought a commodore 64 when he was nine and taught himself basic he's been immersed in technology and the sciences that underlie it since really his entire life electrical engineering chemistry physics and material science is now building accu code where he's helping simple scalable and repeatable business solutions get launched at scale kevin you're ready to take us to the top i am all right so talk to me uh when did you first when you launched the company how's the company 24 years ago this month wow okay so 19 was that 95 yep 1995. that is pretty incredible okay so you launched in 95 and what was the company back then i assume it's pivoted since uh we originally started out as a value-added reseller of barcode scanning equipment and mobile and wireless technology back when they were all very new barcode scanners were two thousand bucks a piece okay and then so fast forward to today are you more of a pure play sas company no um we've got three software as a service products today uh we're also one of the according to computer reseller news one of the largest uh resellers and managed service providers of i.t infrastructure in north america what is that what's it infrastructure um network infrastructure mobile computing barcode scanning at this point self-proliferating across most businesses and um help me understand today how many i mean how do you how do you measure the businesses right do you separate them all out or do you get kind of weighted averages across the entire business there are eight separate lines of business inside of the platform that is the original parent company now um they are all separate llc's they're all set up with the intention of you know being able to take on investment of ultimately building up and exiting and they're run from the beginning with audited financials and all of the things that are necessary in order to be ready to go sell a business when when the right buyer shows up are you bootstrapped today or did you choose to raise capital we're still bootstrapped i love the company i love that i love my you're my kind of founder man that's good stuff all right what does growth look like so uh inc reported in 2017 total revenue was about 63.3 million what'd you finish 2018 at uh actually we were pretty flat last year we finished right at 63 million but we're on track this year it looks like we're gonna have our first hundred million dollar a year why were you flat um there was a lot of you know from an industry standpoint the uh the tariffs and some of the other things caused a lot of capital purchasing and big enterprises uh they were waiting to see what was going to happen and uh to some degree we're still dealing with some of that but pent-up demand is you know can only wait so long yeah i couldn't make the argue the opposite point which is people you know if you saw trump and said this is going to be very all over the place we're going to pre-buy a bunch in 2018 so you should have seen a huge spike in 2018. i'm sure i'm sure there was some of that we didn't see that interesting okay so you think this year will be your first hundred million dollar a year we got six months left in the year what are you at today uh we're sitting at a little over 50 already okay good so i mean you're it's not like a unrealistic goal that feels pretty accurate yeah and where's most of so kind of break down let's just use 100 million that's easy so break down 100 million you think you'll do this year what percent of that will be sas um not enough so the two the two software the service products the enterprise offerings we've got out today one we've got rapid inventory which is a cloud-based warehouse management system for quickbooks users so if you're on quickbooks pro premier enterprise you can go license that product for 60 bucks a month per concurrent user that product's been running uninterrupted since 2007. it originally was launched uh as intuit warehouse management uh they branded it as their own product and took it out to market for the first three years okay and what will that do this year it's still the only multi-tenant cloud-based solution in that market well what do you think that'll do this year yeah so that's gonna do about a half a million dollars this year um it's been running for a long time but uh that quickbooks market is shrinking yeah they've shifted most of their customers that online quickbooks online and uh other competitors like zebra we're starting to take a lot more customers to the cloud yep um we've got jellyfish which is a brand new product just launched in january this year we've got our first commercial customers on that it's going to do less than a million dollars this year but it is a unified order management platform that can really be applied to any wholesale buying sector we originally targeted for the food and beverage industry we had a product called ao bar that we put out in the android and ios markets about uh five years ago that was free software that basically allowed you to order beer wine and liquor from all of your different your distributor beers as a restaurant and you do all your inventory for your bar there's the oklahoma boy yep so the point we learned a lot from that piece of free software and the several thousand bars that use it to order from their suppliers and we built that base jellyfish on the as a next generation version of that and it really in you can use it to order from any wholesale market or supplier a single screen allows you to scan barcodes and quantities in order from all your different suppliers and then the system breaks it up into electronic orders and transmits it to all of the different vendors kevin it sounds like your software revenue this year might be something like one or two million bucks right yeah okay so you have as well we stole the software as a service company last year called velocity mail that was doing about 5.5 million and that was we sold it to descartes which is a publicly traded uh company out of canada um that was it was a 26 million dollar cash exit and my first is accu code i helped an employee start a business and we exited that several years ago that was another software as a service startup that we did internally okay so you sell velocity mail last year you bring it that brings in uh it was doing 5.5 in terms of annual revenue you sold it for 5x 26 million all cash uh you you pile that back into accu code how as a founder do you make the decision between using that capital to keep building the company versus taking out and paying like a dividend to yourself and maybe you know you know some employees as a bonus um we pulled out between the team that that went with that business and what management took out we took out about five million okay in cash and then the rest is staying in the company and sitting on my balance sheet right now i bought some land in colorado springs we've got six and a half acres we're about to build a new uh start building our first facilities down there um why do you need facilities do you actually take hold of things you're reselling you need inventory space out of our logistics facility in louisville kentucky we shipped over 300 000 shipments last year wow why do you actually i mean why do you actually take control of the inventory why can't you just be a reseller right in the middle um part of my one of the things that makes accu code unique in the enterprise id space is that we are one of the only literally only guys in the distributed device population space that can take ownership of daily operational service and support for tens of thousands of devices at thousands of locations and make sure they keep showing up every day and work and we've got customers like kroger and discount tire and uh lots of grocery and retail type businesses and manufacturing companies that we are basically their i.t support and service every day we're the guys who answer the phone we we do the updates we run the spare pool and we make sure that they have equipment that works yeah now if you're putting uh products is what allows us to do that we have a product called for work that's another software as a service platform we're launching this year that has been our own internal project management workflow automation platform for four or five years now and now we're launching it out as a gig economy platform for running these same kind of projects at other companies so kevin if you take so again two or three million bucks it sounds like in software revenue this year you've had some success with software in the past as you just articulated with velocity mail you've got the distribution centers that you're opening up of the call at 98 million that is essentially coming that you're reselling right through your platform obviously you have a significant other that is cost of goods sold you have to buy the product and then you mark it up when you sell it to somebody average gross margins on that stuff is you know we'll call it 10 to 20 points okay got it so you're well not basis points hopefully percentage points right gross gross margin yeah but i'm saying i sold it for a thousand dollars i'm making a hundred and two hundred bucks you got it i'm just saying 10 points in finance terms is 0.1 percent 10 points in terms of if you're talking percentages is 10 it's very different things very different things yeah yeah so on 100 million going through your platform you might again you know margin gross margin would be something like you know 10 million through the platform yes okay very cool um talk to me about your team today how many people a little over 130 right now between the different locations and where are the different locations uh denver louisville kentucky dallas and limerick ireland okay now are you burning cash right now are you casual positive uh i i'm always cash for posi i got two years out of 24 that i was not profitable mm-hmm well i mean by the way i'm being unprofitable if you since a big opportunity might not be a bad thing right so it's just that from a discipline standpoint being a bootstrapper i'm i'm used to running you know i've used a business that was very very uh bootstrappable being a bar that had relatively low barriers to entry and i've used technology to scale that business in a way that allows me to take profits off of that and the opportunities that it presents because it puts me into the customer supply chain all of these software products are a result of customers on my i.t side that came to us asked us to solve business process automation problems and we ended up building a product out of them usually i have a customer before i build it yeah no that's good now now when you say profitable you talking 10 i'm up to the bottom line 20 what's that look like on software as a service you're on the var business no no you're totally your car business it's not our business it's more like four okay so if a thousand if you sell 100 million right you're taking 10 to 10 million and then four percent of the 10 million hits the bottom line yep so about 400 grand no 4 million okay well so that that would be 40 percent no you're not no i'm taking i'm talking no no we're talking about different things i'm not yeah i'm not talking basis points i'm talking i'm talking percentages so i'm netting out on a we'll call it a 100 million dollars worth of hardware business uh about four months yeah which is four percent yes four percent correct what i was saying that's what i thought it's what i said yeah kevin we're talking past each other if you give me a second to explain you will be on the same page what i'm saying is you told me you take 10 of the 100 million right that's your gross margin that's 10 million what you're then saying is of the 10 million you're taking 40 percent not more yes to ask well i know it's because my net profits my my net profits are around four percent correct which again would be about it sounds like four four million it's actually more imp in my opinion you should say that the other way it's way more impressive right of the 10 million after cost of goods sold you're taking 40 percent of the bottom line 4 million yes um so very good so you list that sit on the balance sheet i mean that's not a great use of capital what what do you do with it you just let it sit there well i've got right now i'm funding uh jellyfish for work i've got a 3d division that this year is going to be its first cash flow positive year that's a four year i've got a couple million bucks invested into cutting edge 3d technology and and being a market developer in that space um i just did my first acquisition in that sector i just bought a company called 3d print store for how much accucode 3d um and i've got an ai r d project going on in ireland where we're developing some some really cutting edge ip on using neural networks and we've got some grant money from the irish government and the university of limerick to build that kevin we're running out of time here last few questions over the past 12 months how many customers have you essentially resold at least one product to resold one product too correct repeat that yeah so i'm curious basically how many customers you're working with over the past 12 months oh an average customer this year we're doing with over a thousand companies a year okay and those are companies that you're buying a product from and then marking it up and selling it to somebody else right oh you're talking on the vendor side that's why i'm asking yeah the suppliers side uh probably less than 20. okay okay then you have over a thousand buyers thousand buyers thousand corporate customers yes okay great so again supply side there's less than 20 folks companies supplying the products that you are then selling to across a thousand different corporate uh companies and most of those are come from vendors like zebra and honeywell cisco uh panasonic relatively large names in our sector yep no that's great so you can just be clear do you consider your customer the 20 or the thousand uh the thousand okay the thousand the the vendors are you know that's my tool set the technologies that i can you know bring to bear on anybody's process yep very good all right let's wrap up here with the famous five number one what's your favorite business book my favorite business book uh built to last number two is there a ceo you're following or studying uh no number three what's your favorite online tool for building your company besides any of your own my favorite what online tool um probably google docs number four how many hours collaboration tool how many hours of sleep to get every night oh i probably get over eight and which situation married single kids twice divorced uh three kids 19 25 26 okay and um okay and how old are you 50. last question what do you wish your 20 year old self knew oh patience seems like you have that you're 25 years in the making uh yeah but i didn't start out that way uh i i acquired it along the path i started out pretty angry i was really good at bludgeoning my moment into submission guys accu code launched 25 years ago they'll break 100 million dollars in terms of products sold resold through their platform this year of which they take on average call it 10 percent of that so 10 million bucks and then it's super casual positive 4 million to the bottom line each year now inside of this they are building many many sas products software products having a lot of success they built one called velocity male up to five million dollars in revenue sold it last year for 26 million dollars to descartes which is obviously a public company there so a lot of success there is these scales and invest in new r d new software products new ai stuff around the globe kevin thank you for taking us to the top thank you

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