Frachtman said Airtory has identified two potential acquisition targets among its competitors as of June 2023, describing them as companies that may be tired of being in the market. He estimated that completing such an acquisition would require $8 million to $10 million, depending on the valuation multiple the seller demands. He did not name the specific competitors.
Frachtman also noted that several other players in the ad-tech and mar-tech space have structured their businesses to look more like pure SaaS companies, locking customers into annual agreements and monthly minimums to pursue higher valuation multiples. He described this, in his view, as a long-term mistake for companies whose underlying economics are driven by impression volume rather than fixed subscription fees. These characterizations reflect Frachtman's opinions about unnamed rivals and are not confirmed figures from those companies.