Vwo
website optimization and conversion rate optimization platform
Marketing Software
Marketing software, often referred to as MarTech, encompasses a broad range of digital tools designed to facilitate the planning, execution, and analysis of marketing campaigns. These solutions help businesses engage with their target audiences through various digital channels, including email, social media, and content marketing. Typical use cases include automating repetitive marketing tasks, managing customer relationships, and analyzing campaign performance to refine strategies. Common features of marketing software include email marketing automation, lead management, customer segmentation, analytics and reporting, and workflow management. Buyer personas often include marketing professionals, business owners, and sales teams looking to enhance customer engagement and track the effectiveness of their marketing efforts. By utilizing marketing software, organizations can streamline complex processes and gain insights that drive informed decision-making.
Popular Marketing Software
A/B Testing Software
Popular A/B Testing Software products used by Marketing Software
Unbounce
landing page and conversion marketing platform
Wingify
website optimization and conversion rate optimization tools
Maropost
marketing automation platform
Kameleoon
Developer of editing tools designed for A/B testing and market conversion optimization products. The company's tools allow businesses to better understand the behaviour of online visitors using artificial intelligence to measure the conversion possibility for each customer and personalizing their experiences, enabling clients to improve their conversion and engage consumers in the long term in the digital realm.
Mention Me
customer referral platform
Account-Based Advertising Software
Popular Account-Based Advertising Software products used by Marketing Software
RTB House
RTB House is a global marketing technology company that provides retargeting and programmatic advertising solutions for online businesses. The company was founded in 2012 and is headquartered in Warsaw, Poland, with offices in more than 30 countries. RTB House's proprietary technology uses deep learning algorithms to analyze user behavior and predict their purchasing intent, enabling businesses to deliver personalized and relevant ads to potential customers. The company's solutions are available for desktop and mobile devices, and its customers include e-commerce companies, travel companies, and other online businesses across a variety of industries. With a focus on innovation and data-driven solutions, RTB House is helping businesses reach their target audiences more effectively and drive better results from their digital advertising efforts.
EDM Leads
Premier advertising service offering advanced PPC and CPL campaigns for acquiring new customers on demand.
InMobi
Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.
Adswerve
Google Marketing Platform Provider, Partner, AdSwerve is based in Denver, CO and consists of a diverse team of former DoubleClick employees and technology marketers
Moloco
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
Basis Technologies
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
Account-Based Analytics Software
Popular Account-Based Analytics Software products used by Marketing Software
Demandbase
account-based marketing (ABM) solutions to businesses.
Targetbase
Targetbase is a data-driven, strategic communications agency. Our agency believes clients become stronger when they leverage the wealth of information consumers provide every day
People.ai
People.ai is a software company that provides an AI-powered platform to help sales and marketing teams improve their performance. Their platform automates the capture of sales activity data, providing insights and analytics to help teams optimize their sales process, identify potential opportunities, and close more deals. People.ai's technology uses machine learning and natural language processing to analyze and understand data from various sources, including emails, calendars, and CRM systems. The company's customers include large enterprises across multiple industries, including technology, healthcare, and financial services.
Versium
AI and data science to your marketing and enterprise data
Analytic Partners
Analytic Partners is the leader in commercial analytics. Our platform, GPS-Enterprise provides adaptive solutions for deeper business understanding and right-time planning and optimization for marketing and beyond. We turn data into expertise so that our customers can create powerful connections with their customers and achieve commercial success. Founded in 2000 and headquartered in Miami, Analytic Partners is privately held, with offices around the globe.
Bombora
B2B data intelligence platform