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"“Let’s churn out content - create case studies, customer stories, webinars/ podcasts/ interviews, partnership announcements, awards & recognitions, insightful one-pagers, blog posts and email blasts.”
OK. Done! Great! Now what...
The traditional approach has always been, to push out content from our company accounts. Create safe content around the best practices. Share snapshots of the content and keep the good stuff gated behind the login page and lead gen forms. Keep the narrative consistent: Problem-Solution, Feature-Benefit and boost a few pieces of content by paid social budgets.
Fundamentally B2B content on social media and the strategy behind it has changed. Today successful content is from personal accounts (read: employee accounts). The type of content is bold, opinionated and in their authentic voice - not the voice of the company's brand. Content access is un-gated, native to specific platforms. The narratives are personal stories, anecdotes, learnings and insights from the front lines. Boosted for free, amongst personal networks, organically catalyzed by Gigopost resulting in likes and re-shares from the largest asset class in a company… the people who make the company. Your employees.
Enter Gigopost... we're the fastest way to create & share INTERACTABLE content everywhere.
Gigopost is a cutting-edge platform designed to streamline and enhance the management of social media content for businesses and individuals. Since its inception, Gigopost has focused on providing an intuitive and powerful solution for scheduling, monitoring, and analyzing social media posts across multiple platforms.
NEWEST FEATURE Introducing GigoChat: A game changer in customer engagement - this innovative tool is designed to enhance customer engagement by integrating advanced domain specific LLM models. It provides real-time, automated interactions with customers across various social media channels, blogs, Youtube..literally talk to content anywhere!
