Doyle cited Typeform as the primary reference point for explaining Array's market position, though he was clear that Array does not compete directly with Typeform in the survey segment. According to Doyle, Typeform is a strong tool for question-by-question surveys, which is not what Array targets. Array focuses instead on operational paperwork, a segment Doyle said Typeform would not want to operate in. No financial figures for Typeform were provided by Doyle, and no competitor metrics should be taken as company-confirmed figures.
Doyle also referenced legacy systems, Excel-based data collection, fillable PDFs, and paper-and-pen clipboards as the primary displacement targets for Array in enterprise accounts. SurveyMonkey was mentioned by the host as a general category reference but was not discussed by Doyle in any detail.