Assembla logo
Founded 2005


2018 Revenue





How Assembla hit $10.8M in Revenue with 4K Customers in 2018.

About Assembla

Assembla is a web-based version control and source code management SaaS provider for enterprise that was founded in 2005.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


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Latka collected this data by interviewing Assembla CEO Paul Lynch on 12/01/2020

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122 East Houston Street San AntonioTexasUnited States

Assembla Revenue

In 2018, Assembla revenue run rate hit $10.8M in revenue.


Assembla Valuation and Funding History

Assembla has raised a total of $375.0K.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


Assembla has 4K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$3.1K12 month payback period024681012


Assembla has an annual churn rate of 12.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Assembla has 45 employees. They have 2 sales reps that carry a quota They have an engineering team of 9. and a marketing team of 3.


Total Team Size



9 (20%)


2 (4%)


3 (7%)


Paul Lynch

As the CEO of Assembla, Paul Lynch is responsible for driving the strategic direction of the company. Prior to Assembla, Paul held multiple executive roles within cloud businesses where he drove revenue growth and international expansion. Paul has a Marketing degree from Dublin City University and is fluent in Spanish.


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Frequently Asked Questions about Assembla

When was Assembla founded?

Assembla was founded in 2005.

Who is the CEO of Assembla?

The CEO of Assembla is Paul Lynch

How many employees does Assembla have?

Assembla has 45 employees.

How much revenue does Assembla generate?

Assembla generates $10.8M in revenue.

How much funding does Assembla have?

Assembla has raised $375.0K.

Where is Assembla headquarters?

Assembla is headquartered at 122 East Houston Street San AntonioTexasUnited States

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