Authenticating logo
Founded 2018

Authenticating

2019 Revenue

$96.0K

YOY

Funding

$1.5M

Overview

About Authenticating

Identity Verification and Fraud Prevention

Monthly Revenue

$8.0K

Total Expenses

$18.0K

=
Net Income

($10.0K)

Ebidta Margin

-125.00%

+
YOY Growth

=
Rule of 40

-125


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Authenticating CEO Steven Ward on 08/21/2019

Watch the podcast


Headquarters

730 Arizona Avenue Santa MonicaCaliforniaUnited States

Authenticating Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, Authenticating revenue run rate hit $96.0K in revenue.

$96.0K

Funding History

Authenticating has raised $1.5M.

Funding DateRoundTotalValuation
08/21/2019$1.5M

Customers

Authenticating has 8 customers.

Lifetime Months

30

×
Monthly ARPU

$1.0K

=
Lifetime Dollars

$30.0K


Acquisition Cost

Average Annual Price

$12.0K

$0$12.0K024681012

Churn

Authenticating has an annual churn rate of 40%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-40.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

60.00%

Team

Employees

Authenticating has 1 employee.

2019
DistributionQty

Other

1

Engineers

0

Quota Carrying

0

CEO/Founder

Steven Ward

Steven Ward is most widely known for being an expert on love, dating and relationships as the Master Matchmaker, Host and Executive Producer of VH1's hit show, "Tough Love", where he gained worldwide notoriety for his no nonsense approach to life and love over six seasons. His latest venture, Authenticating.com provides identity verification and fraud prevention solutions for online communities, marketplaces, networks, exchanges and applications of every kind through a robust API and mobile SDK.


CEO Q&A

What's your age?

38

Favorite online tool?

Notion

Favorite book?

Good To Great

Favorite CEO?

Jack Dorse

Advice for 20 year old self

Raise capital


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Frequently Asked Questions about Authenticating

When was Authenticating founded?

Authenticating was founded in 2018.


Who is the CEO of Authenticating?

The CEO of Authenticating is Steven Ward


How many employees does Authenticating have?

Authenticating has 1 employee.

How much revenue does Authenticating generate?

Authenticating generates $96.0K in revenue.


How much funding does Authenticating have?

Authenticating has raised $1.5M.


Where is Authenticating headquarters?

Authenticating is headquartered at 730 Arizona Avenue Santa MonicaCaliforniaUnited States

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