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How Betterfly CEO Eduardo della Maggiora grew Betterfly to $72M revenue with a 32 person team in 2024.

Betterfly is a purpose-driven wellbeing and insurance platform that empowers organizations and employees to improve their health and wellbeing. It transforms small daily actions into significant positive impacts by providing rewards for healthy habits, including life insurance.

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Betterfly Revenue

In 2024, Betterfly's revenue reached $72M. Since its launch in 2009, Betterfly has shown consistent revenue growth.

Betterfly Revenue GrowthReported revenue / ARR by year$0$20M$40M$60M$80M200920112013201520172019202120232024$0$72MSource: GetLatka.com
YearMilestone
2024Betterfly Hit $72m revenue in December 2024
2009Launched with $0 revenue

Betterfly Valuation, Funding Rounds

Betterfly reached a $1B valuation in 2022, set during its Series C round.

Betterfly has raised $202.5M in total funding across 4 rounds, most recently a $125M Series C round in 2022.

Betterfly Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$250M$500M$750M$1B$1B200920112013201520172019202120222009 cumulative: $0 • 2009 Founded: $02020 cumulative: $9M • 2009 Founded: $0 • 2020 Series A: $9M2020 cumulative: $18M • 2009 Founded: $0 • 2020 Series A: $9M • 2020 Series A: $9M2021 cumulative: $78M • 2009 Founded: $0 • 2020 Series A: $9M • 2020 Series A: $9M • 2021 Series B: $60M2022 cumulative: $203M • 2009 Founded: $0 • 2020 Series A: $9M • 2020 Series A: $9M • 2021 Series B: $60M • 2022 Series C: $125M @ $1B valuation$203M2009 Founded: $0 valuation2022 Series C: $1B valuation$1BSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series C$125M$1B13%
2021Series B$60M--
2020Series A$9M--
2020Series A$8.5M--

Betterfly Employees & Team Size

Betterfly employs approximately 32 people as of 2026.

Betterfly has 32 total employees in different roles and functions.

Betterfly Team GrowthReported headcount over time0815233038200920112013201520172019202120232025003232Source: GetLatka.com
YearMilestone
2025Reached 32 employees (November 2025)

Founder / CEO

Eduardo della Maggiora

Eduardo della Maggiora is listed as Founder / CEO at Betterfly.

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Customers

We do not have customer count information for Betterfly yet.

Frequently Asked Questions about Betterfly

What is Betterfly's revenue?

Betterfly generates $72M in revenue.

Who founded Betterfly?

Betterfly was founded by Eduardo della Maggiora.

Who is the CEO of Betterfly?

The CEO of Betterfly is Eduardo della Maggiora.

How much funding does Betterfly have?

Betterfly raised $202.5M.

How many employees does Betterfly have?

Betterfly has 32 employees.

Where is Betterfly headquarters?

Betterfly is headquartered in Santiago, Chile.

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Compare Betterfly to the industry

Betterfly operates across multiple industries. Browse revenue, funding, and growth data for Betterfly in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .