How BetterPic grew BetterPic to $3.2M revenue and 6K customers in 2025.

Do you want $270,000 a month in revenue as a new founder? Well, you're about to meet Ricardo at Betterpick, a tool that enables you to create head shot and other content just from images of your headsh shot. He scaled from 0 to $3.2 million, totally bootstrapped. He's kept full control. But here's the secret. He did this all

using three specific growth channels

SEO, affiliates, and free tools. And I said, "Ricardo, I want my audience to learn all of this. Tell me how you did it." That's what you're about to learn over the next 20 minutes. Stick around for an unfair advantage. And let's find out how Ricardo added so much revenue so quickly. Hey folks, my guest today is Ricardo from Betterpic. These guys are on to something special. They are building in public at betterpick.io, helping you get the most beautiful headsh shot you've ever seen. I mean, people see this headsh shot, they fall in love with you, they send you money, they just PayPal you money the second they see your better pick headsh shot. That's what I hear. 28 mill over almost 30 million head shot already created. Uh, very cool tool. We're going to jump into all their growth tactics today. Ricardo, you ready to take us to the top? Yes, sir. All right. Is everything I said true? These head shot are the best they can find anywhere online? Oh, that's what we aim for, I would say. But yes, I would say yes. Oh, look at these beauties. take us through the product, right? What's the most what's the most popular feature here use case-wise? The use case the biggest use case we've seen is people using them for their CVs. Um, so anything that they're applying for jobs that would be the biggest use case right now. Second one is social media. So that's where they use the second most LinkedIn, anything related to like you know showcasing in public. And third use case is the what we call the about us sections. So if you're building up a new website or you want to showcase your face on a website, that would be the third biggest use case. Interesting. And you guys are seeing the use cases here on their site. This is their pricing today. Ricardo, let's not bury the lead. What's revenue today? So this uh we're about 270 in 270K per month uh so far in April 2025. Okay. And what does that look like in terms of growth rate? So if you're 275K today, where were you like a month or a year ago? So a year ago, I can actually quickly pull up the number. So a year ago, we would be doing about 3K per month, somewhere around that. That would be uh where we're at about a year ago in that sense. A lot of growth. What has driven? Let's start from the beginning, right? So in 2024 around April, you're getting your first 5 10 20 grand a month in revenue. Where did that original traffic and customers come from? Yeah, I think the first original was we were testing a few channels but you know they were too expensive. Google ads we've tried through some money. Uh I think from the beginning we did invest a lot in SEO. So from the get-go so when we started December 2023 we said SEO first cuz with the average order value that we have which is about $44 we needed to be SEO first because otherwise we would never get to profitability. So that's basically where we Yes. Let's look at that here. So walk us we're seeing the metrics from ah refs right so basically nothing in 2023 pretty explosive growth domain rating you know grew pretty darn quick up to 57 what are you optimizing for right now backlinks domain rating site traffic top pages where are you focusing so I think there's a couple of things so we're doing a lot of backlinking we're even buying backlinking so that one is is one of the strategies we're doing a lot of PR uh at the moment as well that's where we're focusing on in this quarter as well um and before it was um it's still a lot of blogging in that sense. I think we hit like five to 10 blogs per week. Um, that's basically what we're pushing out right now. Who are you um how are you buying? A lot of people say, "We've tried to buy backlinks. They're always crappy backlinks." How are you buying backlinks? Did you hire an agency to do it or are you doing it yourself? Yeah, we got an a we got a couple of them. So, we have an agency that suggested some backlinks. We will say yes or no depending on on our research in that sense. We have like three agencies supporting us on that side. It's like a pay as you go model. If we don't pay, you know, they don't get paid. So, that helps as well. And then of course on the free PR things, that's mostly where we do more of the stunts or we go on podcasts and stuff like that. I love it. Stunts. We'll get into stunts here in a second. Are you comfortable sharing maybe one or two of those agencies that you think give good backlinks? Uh yeah, but I would need to dig them up, I would say, because that's the SEO manager that is responsible for that. Uh I'm a big believer of outsourcing where I don't have the knowledge. So I just trust the team. I can definitely share. So we're at it's um you know Better Pick itself is about 13 people and then the new company Better Studio is around four. So in total 17 people. What's the Hold on. I didn't know about the new company. What's the URL? Uh better studio.io. Okay. Tell me about this. This is your second This is officially your second product. That's the second product basically that we're launching. We using the same technology we know at Betterpic. We're applying that to the fashion market which is you know more recurring and a much larger market in that sense. How much of So, forgive forgive the sort of direct question here, but a lot of times like I'm not a technologist, so I when someone tells me we're using fancy technology to do this stuff. I can't tell if there are really deep technologists and there really is a moat there or if it's like a fancy wrapper on an LM or something else. What are you are you a fancy rapper or is there like deep proprietary tech? There is deep proprietary tech in that sense and we don't rely on any wrapper. Our base model is still flux. It's about 30% of our core model in that sense, but the rest is the is the model that we've created in that sense. Okay. So you've built your own is it like a rag database with a frontier model in front of it or a chat interface in front of it. What's what's the actual tech stack look like there? The proprietary data set. Yeah, there's a lot about processing data. So how we how we get pictures in, how we transform them, how we put them onto models like there's different data sets I would say for better pick. can better pick. It's mostly about how we rank pictures, how we upload pictures, how we guide you through that. Then is how we, you know, label them, how we rank them, how we um, you know, use data of people that like pictures and dislike pictures in order to generate new batches. So I think that's more of the rapper I would say that you put on top. But I think that's a good picture as well. So Oh, that's actually your growth. Yes. Yeah. This is this is the money slide here. Okay. So again, you're telling us about what you did about a year ago to drive growth. These early months, it looks like it was heavy SEO focused. What else were you doing in the early days growth-wise? Yeah, growth wise, we were doing a lot of affiliate marketing. That is also where I think this last month we did about 77K through affiliate marketing, 100K projected this month. So we're doing a lot of affiliate marketing. The reason why is because most affiliate managers, they're used to like, you know, conversion rates of 0.5 to 1%. Our program actually allows you to go from 9 to 12%. their best performer is about 12%. Uh, but we take an average of nine. So, just to be clear, when you say in April, quote, "We're going to do $77,000 of affiliate marketing," that's the new MR or the new ARR, like the new annual contract, like just the dollar value that that's in month basically. So, they affiliates drove 77K of revenue in total in that month. Oh, wow. Okay. So, of the $275,000 you did in MR last month, April 2025, 77,000 of that or almost 30% was affiliates. Yes. Wow. Okay, that's pretty impressive. How many affiliates drove that 77K? Uh, I can quickly pull that up. Uh, but that would be I think in in affiliate marketing you mostly have like at anything you have like the top 10% and then you have the 90%. So I would say 10% is actually driven by the you know 100% like 90% of the revenue is driven by 10% of the performers basically which how many is that on a on just a number for you? What is 10% of your affiliates? Is that five affiliates, 30 affiliates, 39 affiliates? Uh, I think the top 10 I would say yes. I would say even seven in that sense. Seven Seven of them drove all that revenue. Wow. So, let me ask you a question. I would obviously ask you to share your I mean, are you open to sharing your screen and showing me your affiliate backend coaches there or is that like something you don't want to share? No, no, we we're we're quite comfortable with sharing pretty much everything. So, I can quickly share if you want. People struggle this Ricardo. Like as you guys are listening to this, a lot of you guys when you try to launch your affiliate program, you'll ask me questions like, "Well, Nathan, what commission structure do we set? How do we go recruit affiliates? Where do we get them from?" So, Ricardo, you're doing it. You're doing it. I mean, it's working. Teach us....