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How BidTheatre CEO Marcus Johansson grew BidTheatre to $880K revenue with a 8 person team in 2025.

BidTheatre is a Nordic provider of data driven marketing software to media agencies, advertisers and publishers. With BidTheatre DSP, marketers get unified and efficient access to the fragmented European media landscape and can launch awareness building or conversion driving banner or video campaigns within minutes. With its capabilities to target and understand digital audiences, the platform makes marketing a dialogue, not a one-way communication. BidTheatre is an independent and close partner that honors transparency, data integrity and agility. The company is privately held, was founded in 2012 and has offices in Stockholm.

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BidTheatre Revenue

In 2025, BidTheatre's revenue reached $880K. Since its launch in 2012, BidTheatre has shown consistent revenue growth.

BidTheatre Revenue GrowthReported revenue / ARR by year$0$200K$400K$600K$800K$1M20122014201620182020202220242025$0$880KSource: GetLatka.com
YearMilestone
2025BidTheatre Hit $880k revenue in July 2025
2012Launched with $0 revenue

BidTheatre Valuation, Funding Rounds

BidTheatre's most recent disclosed valuation is $2.6M.

BidTheatre is a bootstrapped Demand Side Platform (DSP) startup. Founded in 2012, BidTheatre has grown to $880K in revenue without raising any venture capital or outside funding.

As a self-funded Demand Side Platform (DSP) SaaS company, BidTheatre has built its business with no outside investment.

BidTheatre Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120122012 cumulative: $0 • 2012 Founded: $02012 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

BidTheatre Employees & Team Size

BidTheatre employs approximately 8 people as of 2026.

BidTheatre has 8 total employees in different roles and functions.

BidTheatre Team GrowthReported headcount over time0246810201220142016201820202022202420250088Source: GetLatka.com
YearMilestone
2025Reached 8 employees (July 2025)

Founder / CEO

Marcus Johansson

Marcus Johansson is listed as Founder / CEO at BidTheatre.

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Customers

We do not have customer count information for BidTheatre yet.

Frequently Asked Questions about BidTheatre

What is BidTheatre's revenue?

BidTheatre generates $880K in revenue.

Who is the CEO of BidTheatre?

The CEO of BidTheatre is Marcus Johansson.

How much funding does BidTheatre have?

BidTheatre raised $0.

How many employees does BidTheatre have?

BidTheatre has 8 employees.

Where is BidTheatre headquarters?

BidTheatre is headquartered in Stockholm, Stockholms Lan, Sweden.

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Compare BidTheatre to the industry

BidTheatre operates across multiple industries. Browse revenue, funding, and growth data for BidTheatre in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

BidTheatre Revenue 2025: $880K ARR, $2.6M Valuation