Billo vs Icon: Revenue, Funding & Team Size Compared
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Billo generates $11.8M in revenue; Icon generates $5M. Billo is 2.4× bigger than Icon by revenue. The table below compares Billo and Icon on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  BilloThis company |  Icon |
|---|---|---|
| Revenue | $11.8M | $5M |
| Team size | 107 | 76 |
| Founded | 2020 | 2025 |
| HQ | San Francisco, United States | New York, United States |
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Billo at a glance
Billo generates $11.8M in revenue with 107 employees, headquartered in San Francisco, United States.
- Revenue
- $11.8M
- Team size
- 107
- Founded
- 2020
Billo is the first-of-its-kind Creative Performance Engine, turning authentic creator videos into high-converting ads. Fueled by insights from over 150 000 video ads and $280M+ in tracked spend, Billo connects brands and agencies with 5…
Icon at a glance
Icon generates $5M in revenue with 76 employees, headquartered in New York, United States.
- Revenue
- $5M
- Team size
- 76
- Founded
- 2025
Icon (icon.com) is the AI Admaker. Backed by Peter Thiel’s Founders Fund, Saquon Barkley (NFL), Eric Nam (K-Pop), Alex Botez (Chess), Max Altman (Saga) & execs of OpenAI, Ramp, Flexport, Cognition, & Pika.
Other Billo alternatives
Billo competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Billo vs Icon: frequently asked questions
Is Billo or Icon bigger?
Billo is the bigger company by revenue, at $11.8M against $5M for Icon.
How much revenue does Billo make?
Billo generates $11.8M in annual revenue with a team of 107.
How much revenue does Icon make?
Icon generates $5M in annual revenue with a team of 76.