Makarov positioned Bird Eats Bug as creating a new category rather than competing directly in the established bug tracking market. He noted that platforms like GetApp categorize the product under bug tracking, but said the company is not technically a bug tracking tool in the traditional sense, which creates some friction when potential customers search for adjacent categories and then discover Bird.
Makarov mentioned Jira as a tool in the broader developer workflow space, noting that the company uses Linear internally as a Jira competitor for project management. He referenced Capterra, GetApp, and Software Advice as listing platforms where Bird competes for visibility, noting that GetApp appeared to attract a more technical, developer-oriented audience than Capterra. He did not provide confirmed revenue or customer figures for any competitor; all references to rivals were his own characterizations and are not company-confirmed figures for those rivals.