Palm Beach, Queensland, AustraliaFounded 2019CEO Kim Hansen
Cake Equity is an Australian cap table management platform founded in 2019 that helps startup founders issue, track, and manage equity for employees, investors, and advisers.
Cake Equity's last reported revenue was $840K in 2022 (Kim Hansen on camera). GetLatka estimates it at about $3.8M a year (October 2024). Cake Equity is #685 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2021 | $120K | Calculated from what Kim Hansen saidWatch at 13:18 |
| 2022 | $840K | Calculated from what Kim Hansen saidWatch at 11:04 |
| Nov 2023 | $1.3MEST. | GetLatka estimate |
| Oct 2024 | $3.8MEST. | GetLatka estimate |
Cake Equity is privately held, so there is no Cake Equity stock to buy. Investors valued it at $10M in its April 2021 Seed round.
Cake Equity has raised $4.5M across three rounds since 2020. The latest was a $3M Seed round in April 2021.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Apr 2021 | Seed | $3M | $10M | Kim Hansen on cameraWatch at 8:08 |
| Apr 2020 | Pre-Seed | $1M | – | – |
| 2020 | Pre-Seed | $500K | – | Kim Hansen on cameraWatch at 7:40 |
| Total raised | $4.5M |
Nathan Latka has interviewed Cake Equity once, speaking with Kim Hansen. Each figure links to the second it was said.
Watch: How Cake Equity Reached $840K ARR and 650 Paying Customers with a PLG Model (Interview with CEO Kim Hansen)April 2022 · Kim Hansen, CEO
Growth tactics they described: Affiliate MarketingWatch at 15:52Organic SEOWatch at 16:28
Cake Equity competes most directly with Wefunder.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Wefunder | $5.2M | $9.1M | 129 | 1.9M | 2012 |
| Cake Equity | $3.8M | $4.5M | 126 | 650 | 2019 |
Kim Hansen founded Cake Equity in 2019 and runs it as CEO. Cake Equity had 126 employees (October 2024, LinkedIn), up from 74 a year earlier.
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 126 | |
| Nov 2023 | 74 | – |
| Apr 2022 | 25 | Kim Hansen on cameraWatch at 15:30 |
| Nov 2021 | 25 | – |
| Nov 2020 | 13 | – |
GetLatka estimates Cake Equity's revenue at about $3.8M a year (October 2024). The last reported figure was $840K in 2022, as Kim Hansen said on camera.
Investors valued Cake Equity at $10M in its April 2021 Seed round, as Kim Hansen said on camera.
Cake Equity has raised $4.5M across three funding rounds. The latest was a $3M Seed round in April 2021.
No. Cake Equity is a private company, so its shares aren't traded on a stock exchange.
Cake Equity had 126 employees in October 2024, according to LinkedIn.
Kim Hansen is the CEO of Cake Equity and founded the company in 2019. Nathan Latka interviewed Kim Hansen in April 2022.
Kim Hansen founded Cake Equity in 2019.
12 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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