Kim Hansen
- CEO at Cake Equity
GetLatka interview
How Cake Equity Reached $840K ARR and 650 Paying Customers with a PLG Model (Interview with CEO Kim Hansen)
Kim Hansen (CEO of Cake Equity) spoke to Nathan Latka on April 26, 2022.
Cake Equity figures from the interview
- ARR (2022)
- $840K
- Paying Customers (2022)
- 650
- Net Dollar Retention (2022)
- 105%
- Team Size (2022)
- 25
- CAC (2022)
- $1,000
“We have around 3,000 people using the platform. We have, yeah, 650 or something paying customers.”
“105%. 105. We haven't realized that or looked at that at all. So, that's just kind of awesome to see that there's big potential there for us to grow the engine.”
“It's extremely sticky. Yeah. So, it's amazing. And, yeah, as I was getting into before, one of the big challenges and why we have been asking, needing more funding, I guess, was to go global, which is what we're doing now. So, we are we're in the three big hubs of, you know, The UK and US and Singapore as well as Australia, we've opened in nine other countries, and we're expanding extremely fast in the the world.”
Bio
Kim wants a world where everyone is free to be the creative and healthy human being they were born to be. He’s a serial entrepreneur, innovation company leader, mentor, startup investor, social community manager, World traveler, surfer, snowboarder, mountain biker. Kim believes in living every day to the fullest through more presence, self awareness, clarity, technology/humanity/nature balance and expanding his daily human experiences with people that matter to him. He’s an expert in ultra optimised technology and UX delivery, getting shit done, startup and product, leadership, business strategy, company culture, cross-border communication, people management. Kim’s experience includes technology innovation, open source solutions, decentralised ownership, business growth, top tier World-wide technology consultancy, startup mentoring, software architecture and engineering, user experience research and development.