Touzeau named Loom as the primary competitive reference point, describing Claap as a team collaboration platform built on top of the async video format that Loom pioneered for individual users. According to Touzeau, Loom had approximately 1,200,000 active users at the time it launched its paywall, a figure he used to contrast Claap's decision to monetize much earlier. This figure was stated by Touzeau as a competitive comparison and is not a Loom-confirmed data point.
Touzeau also referenced Zoom as a live-meeting alternative that teams revert to when async written tools such as Slack and Notion fall short. He described Claap's workspace architecture as fundamentally different from Loom's user-centric design, arguing that Loom's individual-first approach creates limitations in becoming a platform for an entire organization. He noted that Loom appeared to be moving upmarket, which he saw as validation of Claap's team-first positioning.