How rehook.ai (YC W22) CEO Sidharth Malik grew rehook.ai (YC W22) to $440K revenue and 2K customers in 2025.

he's had a ton of experience working in tech companies decided in 2013 to take the plunge himself and go all in with his two co-founders they've since raised a total of $9.6 million 1.6 seed 8 million in series a they launched Revenue in 2016 broke $1.5 million in total sales now in this month which would be June well uh May right May 2017 broke 400,000 bucks in Mr at about about a $5 million ARR right he wants to double by the end of the year so we'll see he does it December 2017 he wants to Gim for 800 Grand in monthly occurring Revenue still early on the economics at gr turn CAC they're just figuring that out with their team of 45 base between California New York and India again making it easier for mobile applications to understand what the heck users are doing in their apps this is episode 736 coming up tomorrow morning I talk with Patrick Bosworth 3,000 hotels are paying him to optimize their pricing and investors have put in $50 million will they win but first here's Days episode this is the top where I interview entrepreneurs who are number one or number two in their industry in terms of Revenue or customer base you'll learn how much revenue they're making what their marketing funnel looks like and how many customers they have I'm now at $20,000 per talk 5 and6 million he isent on global domination we just broke our 100,000 unit so Mark and I'm your host Nathan lka hello everybody my guest today is seil Thomas he's the co-founder and CEO at a company called clever tap seil are you ready to take us to the top hey I am okay good good so tell us what clever tap does and how do you make money so clever tap you know combines uh People based analytics with user engagement so you put a little bit of clever tap into your mobile apps into your websites Etc and you can get to understand what your users do and you can use all that data to actually engage with send them messages you know push notifications email all of this we do it at real time and we do it at massively large scale and we make money based on you know the the the number of like we call it events but the amount of data that people use on our store on our platforms and use to LIC andiz their users is this like a mix panel for mobile apps exclusively yes this is actually like a mix panel Plus app boy kind of combination for mobile apps and websites also though got it okay good so I think this is really simple to understand right somebody I'm I'm making this up BBNT has you guys installed on their BB&T app on the phone they can see where I'm clicking how I'm clicking how long I'm spending to understand how to make the mobile app experience a better one is that accurate absolutely and then they can you know trigger based on your actions they can like BB app can trigger notifications to you like hey you left something in your cart you know or you uh you know this is a great feature that we've just launched weing to go try it out that kind of stuff and before we go back to Neil and capture more of kind of your launch story and how you got into this you know the good stuff help us understand what's the average customer paying you per month uh so our average customer average contract value for the top 152 accounts is north of $150,000 but don't obviously that's that's going to be skewed because it's your top cohort if you just take an average across your tire customer base what would that be about $2,500 to $33,000 a month okay sorry so about 2,000 bucks a month and that's all based on event data right that's all based on event data got it and just to be clear sorry because I cut you off um I want to get the average first your top cohort you said that will be in the 20 to to 50 Grand per month uh it is the 20 to 50 it's about yeah 10 10 to 20 grand per month and no the reason those folks are paying so much is they're just processing way way more events they're way more popular companies way more popular companies we do offer on the Enterprise side like highend data science packs and so on so uh you know they they they value from both they get value from both so there's a Professional Services element there to You'll customize some stuff uh a little bit it's mostly products cues so a data science pack you add on uh which gives you some predictive capabilities and some uh you know sort of data sciencey more insights into your data that automatically you know machines machines can do for you and have you raised capital for this thing or have you bootstrapped it no we raised Capital we are actually one of the few companies that are both Exel and seoa partners funded so uh so you know we we we have tier one inv investors and happy about it how many have you how much have you raised a total of $9.6 million so we had a seed round of 1.6 million and then we followed up followed it up with a series a worth $8 million and you mentioned both sequ and Excel do they I'm not aware of this do they not usually invest together because one of them wants to be the clear lead or or do they not usually Syndicate or what no no there are very few uh I mean there are like I don't know eight or 10 or 12 companies in the world that they have both invested in uh Dropbox being one of them clevers being another one yeah tell me more about your story so what year did you launch this company in we launched this this will we almost coming up on four years now uh 2013 yeah 2013 you know in a couple months it'll be four years uh we I mean we are three co-founders I'm a technologist by Heart by did my computer science engineering so by profession also uh I have done a couple of startups I've worked at Microsoft and HP and you know Lar Enterprise companies too I've been CTO at uh at infospace you know in the in the US and also worked CTO in India at a big group called Network eting so the whole need with clevertap came because you know we were like a personally you know run and managed apps for all my life Mo I mean websites and apps right used to be a lot of websites now in the last five 10 years it's become a lot of apps uh and there's just been a need to you know engage your users how do I cross sell upsell the right content to the right person but more importantly with mobile at the right time there is this concept of you know a mobile moment right when when you enter a bus you know it's like you know 20 minutes of your dedicated bus ride is when like you know you are most most success High utility right utility moments exactly uh and and you know we've been able to we' we've looked uh for tools all our lives not really found anything took a crack at trying something out on our own mhm so let me ask you a question if I if I grab my phone like one of the things with these like mobile apps is like there are maybe four of them that I use on a daily basis right I mean so like I don't ever see a world where an individual consumer is engaging with 20 apps right every day which puts a I think a cap on your ability to grow since your revenue is based on consumer actions inside of applications is that a risk or am I overreacting no I think I mean it's it's it's it's from your point of view right but the the other point of view is our customers or the businesses point of view right where a USA Today or a New York Times or all of these I mean they want to be on your phone and they want to send you content so that you click on it read it and so on right so there is a uh there are businesses that people are trying to build uh and sure you you know the four apps might be might be Facebook Twitter whatever right that that you use but there's there's like just from a statistical point of view right there are more than 10 ,000 apps going into the app stores Apple and Android every day MH uh and irrespective of like you know how small they start out with you know even an Uber started off with an app store launch right so yeah but know come on let's not joke ourselves dear I would guess 99,999 five of those daily apps get like two downloads right well I'll take uh like our you know our pricing starts like at 1,000 bucks a month I'll take ,000 a month from like you know 100,000 apps yeah hey so make that make that number real for us for a second so like I don't know if Uber is your customer or not I I don't know if you can say but how many if Uber was a customer how many like events per month are they processing if you had to estimate uh so a good estimate I mean we use this uh internally to calculate to give proposals and things like that right you're typically a monthly active user does you know 15 to 20 things uh 15 to 20 events a month in your app so these could be a couple of sessions this could be one long session whatever so an average monthly active user you know ends up doing you know so he looks around browses you know reads three articles updates a profile you know orders some so this might be way higher on Facebook but way lower on Tumblr right it just depends yeah exactly and how many customers today are you serving or are they paying uh so we have about 200 paying customers we have about 2,000...