San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
- Revenue
- $500M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $1.3B
- Team size
- 1.4K
As of November 2026, Latka tracks 104 mobile advertising software companies. They have combined revenues of $1.6B and employ 8.1K people. They have raised $2.9B and serve 269.8M customers combined.
Every company below sells mobile advertising software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Mobile advertising software is designed to facilitate the creation, management, and optimization of advertising campaigns on mobile devices. These platforms enable businesses to deliver targeted advertisements through various formats, including display ads, video ads, and in-app advertising. By leveraging user data and insights, advertisers can engage potential customers effectively and drive conversions directly from their mobile devices. Typical features of mobile advertising software include ad creation tools, audience segmentation capabilities, real-time analytics, and performance tracking. These tools cater to various industries and are predominantly used by marketing teams, advertising agencies, and mobile app developers. Buyers often seek solutions that not only enhance ad reach but also offer seamless integration with existing marketing technologies.
Sorting: Highest -> Lowest
Showing 10 of 104 companies ranked by annual revenue.
San Francisco, California, United States
a platform to measure and analyze user engagement and marketing ROI
Bengaluru, Karnataka, India
Founded in 2007, InMobi is a global consumer technology company that leverages AI to drive growth through innovative consumer-focused digital platforms and end-to-end mobile advertising solutions. We have grown InMobi Advertising to one of the largest platforms for advertisers and publishers to reach their customers on mobile devices. In 2019, InMobi built Glance, a platform that is helping consumers around the globe discover everything they love on their lock screen and other surfaces. Tomorrow, we see a convergence of AI, Advertising, Entertainment, and Shopping to create personal mobile experiences on a mass scale, ushering in the Surface Economy.
London, England, United Kingdom
Ogury is a company that provides mobile journey marketing solutions for brands and publishers to better understand their mobile users and engage with them through personalized and relevant experiences. However, I cannot provide information about the company that owns Ogury.com as the website is owned by Ogury Ltd, which appears to be an independent entity and does not publicly disclose information about its ownership.
Hangzhou, Zhejiang, China
Developer of online and mobile advertising platform intended to provide network marketing service for small and medium-sized enterprise. The company's online and mobile advertising platform is equipped with comprehensive internet advertisement data and accurate orientation technologies along with providing Internet marketing services using targeting technology and a comprehensive set of Internet advertising data, enabling small and medium-sized enterprise to get access to more business opportunities and more new customers with the web alliance marketing platform.
New York, New York, United States
We are building the first mobility based Smart Screens - Smart Cities advertising and data platform that utilizes the ride share and gig economy for distribution and scale. Our unique location-based, “situationally aware” software and 1st party data enables the most granular, audience-based targeting of any away from home medium on any screen type. - We are actively creating private:public partnerships with the cities where we deploy our solutions in order to promote a better quality of life for all residents. - We are dedicated to supporting local businesses with advertising programs to support their unique needs. - We provide our driver-partners the ability to earn significant additional income to enable them to get closer to achieving their personal goals. - We are leading innovators on all digital screen types with a goal to deliver performance and successful outcomes for our customers and partners. We're Hiring!
Tel Aviv, Tel Aviv, Israel
Bigabid is a technology company led by data scientists and engineers devoted to your app's growth. It offers industry-leading services for user acquisition and retargeting in the mobile advertising sector, focused on performance marketing.
San Francisco, California, United States
Leanplum is a mobile marketing platform that delivers meaningful engagement across messaging and the in-app experience.
Barcelona, Catalonia, Spain
Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns across in-app, CTV, and mobile web. With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex scales campaigns with customizable machine-learning algorithms - fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand, or offer. Smadex is focused on helping customers unlock performance and scale in a privacy-compliant manner to build long-term sustainable value. Advertisers can access global consumers on the highest quality brand safe and viewable inventory at scale and capture attention using strong and engaging ad formats to drive performance sales and brand metrics. Smadex partners with the leading third-party platforms to provide the most innovative solutions and independent measurement. Our open platform can easily plug and play with any new external partners. Smadex is a technology company led by engineering and data science, working with agencies and direct clients across the globe. Smadex is a business unit of Entravision Communications (NYSE: EVC)
New York, New York, United States
Jun Group is a technology company that delivers intelligent advertising for the world’s best-known brands, agencies, and publishers. We’re an early pioneer of mobile advertising, with nearly 20 years of experience guiding advertisers efficiently to their goals. From the start, we’ve valued transparency, honesty, and ROI over impressions and click-through rates, which leads to long term relationships with our customers. Over the years, we’ve expanded tremendously to support every corner of the digital media landscape, including brand, publisher, shopper, healthcare, influencer, and podcast marketing. Our platform is powered by our Software Development Kit (SDK), enabling privacy-first, direct-to-consumer advertising across premium mobile applications. We assure performance with state-of-the-art AI and machine learning solutions, complemented by thoughtful insights and counsel provided by our exceptional team. Jun Group is headquartered on Madison Avenue, with offices in Los Angeles, Chicago, and Boston.
Paris, Île-de-France, France
With more than 100 employees and a volume of nearly 10 billion ad impressions last year, Mobsuccess provides 360° support to brands, whether it may be performance-driven content marketing with Story Success, mobile-app downloads with its app marketing division with Farly or multi-local marketing with Widely. Launching Widely, the 1st full-managed solution for measured multilocal and multichannel marketing: With its signature "Scaling Proximity", its new solution named Widely goes well beyond the traditional drive to store, by combining the power of global inventories with the precision of activation and measurement at each point of sale. --- The company works with major clients from a wide range of industries, including Decathlon, GIFI, Irrijardin, Atol, Gemo, Intersport, Cdiscount, Weldom, Lapeyre, Feu vert, Orchestra, Maxibazar. We are not afraid to conceive customized solutions for customers with specific needs. Our philosophy is summed up in a few words: passion, co-creation, strive for performance, sense of sharing, pedagogy.
Latka tracks 104 mobile advertising software companies with reported revenue. Together they generate $1.6B in annual revenue and employ 8.1K people.
AppsFlyer is the largest, with $500M in annual revenue, founded in 2011.
The average mobile advertising software company in this list makes $15M a year, across 104 companies with reported revenue. They serve 269.8M customers combined.
Ranked by annual revenue, the leaders are AppsFlyer, InMobi, Ogury, Panshi and fireflyon.com.
The 104 mobile advertising software companies tracked here have raised $2.9B in disclosed funding between them.
- Must offer tools for creating and managing mobile advertising campaigns - Should support various ad formats, including display, video, and native ads - Requires analytics and reporting features to track campaign performance - Should enable audience segmentation and targeting based on user data - Must integrate with other marketing platforms or CRM systems - Not just focused on desktop or web advertising; must be specifically designed for mobile environments