Clipdrop.io
2022 Revenue
$36K
Customers
10
Avg ACV
$3.6K
Team
3
Founded
2020
Clipdrop.io Revenue (2022)
Clipdrop.io generated $36K in revenue in 2022.
Clipdrop.io is a bootstrapped video-based talent acquisition platform founded by Jonnathan Koch, who also co-founded the applicant tracking system Talent Genie. As of August 2022, Clipdrop had just completed its beta phase and was converting its first paying customers, while Talent Genie, the parent revenue engine, was generating approximately $5 million in annualized revenue across roughly 400 companies globally.
Koch, a 22-year veteran of the recruitment industry, built Clipdrop to address what he sees as an underutilized and overpriced segment of the talent acquisition market: one-way video interviewing. The platform offers seven distinct uses for video within the hiring process, priced on a storage-based subscription model starting at $120 per seat per month, with plans ranging from $100 to $500 per month.
Both companies are fully bootstrapped. Clipdrop operates with a team of three, while Talent Genie runs with 11 full-time employees. Koch has used Talent Genie's cash flow to fund Clipdrop's development over roughly two years, positioning the newer product as the higher-growth opportunity despite its early-stage revenue of approximately $3,000 per month at the time of the interview.
Last updated
Clipdrop.io Revenue
Talent Genie, Koch's primary business, was generating approximately $5 million in annualized revenue as of August 2022, or roughly $400,000 per month, according to Koch. The host's closing recap cited the figure as having broken $4 million in revenue, reflecting the range Koch described during the interview.
| Year | Milestone | Source |
|---|---|---|
| 2022 | Clipdrop.io Hit $36k revenue in August 2022 | Not recorded |
| 2020 | Launched with $0 revenue |
Clipdrop, by contrast, was in the earliest stage of monetization. The platform had just concluded its beta period at the end of August 2022, with approximately 10 customers converting from beta to paid plans. Koch confirmed monthly pricing ranges from $100 to $500 depending on the number of seats, with a single seat priced at $120 per month. The host's closing recap placed Clipdrop's revenue at approximately $3,000 per month at the time of the interview.
No forward revenue guidance was provided by Koch for either company. Based on the 10 paying customers and a pricing range of $100 to $500 per month, a GetLatka estimate for Clipdrop's monthly run rate at the time of conversion sits between $1,000 and $5,000 per month, consistent with the $3,000 figure cited in the host's recap. Projecting forward is not meaningful at this stage given the single-digit customer count and the absence of a stated growth rate.
Founder / CEO
jonnathan koch
CEO
Jonnathan Koch is the founding member of Talent Genie, Talent Scraper, and Clipdrop.io. He is based in South Africa and has 22 years of experience in the recruitment industry. As of August 2022, Koch was 46 years old.
Koch began developing Clipdrop approximately two years before the interview, initially conceiving it as a standard one-way video interviewing platform before expanding the concept to seven distinct video use cases within talent acquisition. He described wearing two hats across Talent Genie and Clipdrop simultaneously, supported by a team on the Talent Genie side that has taken on additional responsibilities to free up his focus.
Koch cited Brian Joffe, founder of Bidvest, as a CEO he follows and studies. Koch described Joffe as having bootstrapped Bidvest to an estimated valuation of $5 billion, noting admiration for Joffe's approach to building in the Southern Hemisphere. This figure reflects Koch's characterization of Bidvest and is not a company-confirmed valuation. Net worth for Koch was not discussed in the interview and no estimate can be derived from the available data, as no ownership percentage or company valuation for either Talent Genie or Clipdrop was stated.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 49 |
Customers
Talent Genie had approximately 1,500 seats across roughly 400 companies globally as of August 2022, according to Koch. Seat pricing ranges from $50 to $200 per user per month depending on the configuration and components included.
Clipdrop had approximately 10 paying customers at the time of the interview, all converted from the beta program that concluded at the end of August 2022. Clipdrop's pricing starts at $120 per month for a single seat and ranges from $100 to $500 per month depending on the number of seats. The model is subscription-based with unlimited job vacancies and approximately 20 or more hours of recording time per user included, with additional storage available for purchase. There is no free tier; the platform moved from a beta model to paid subscriptions at the time of the interview.
Clipdrop.io serves 10 customers.
Clipdrop.io Business Model
Both Talent Genie and Clipdrop operate on SaaS subscription models. Talent Genie's go-to-market strategy relies on direct, one-on-one client outreach rather than inbound demand, which Koch distinguished from a traditional self-serve SaaS motion. Clipdrop's go-to-market includes value-added resellers and white-label partnerships, with Koch noting interest from large white-label organizations in the payroll software space and from governing bodies in multiple countries looking to promote the technology.
Clipdrop's pricing metric is storage-based rather than per vacancy or per hire. Each user receives approximately 20 or more hours of recording time, with the ability to purchase additional space. Koch argued this model provides greater value than per-vacancy pricing used by competitors, noting that a customer running five to ten vacancies per month pays the same as a competitor's single-vacancy fee. The host raised the point that this model limits net dollar retention expansion, as there is no natural upsell lever tied to hiring volume. Koch acknowledged this constraint.
Profitability, gross margin, churn, LTV, CAC, and burn rate were not discussed in the interview for either company.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2022)
10
“Jonnathan Koch: We currently have about 10 that are being converted from the beta customers so far.”
WatchClipdrop.io Employees & Team Size
Talent Genie employed approximately 11 full-time people as of August 2022. Clipdrop operated with a team of three full-time employees at the same date. Koch indicated he was actively exploring additional headcount for Clipdrop and was also looking to hire someone to take over certain Talent Genie responsibilities to allow him to focus more on Clipdrop.
Clipdrop.io employs approximately 3 people as of 2026. It serves 10 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2022 | Reached 3 employees (August 2022) | Not recorded |
Frequently Asked Questions about Clipdrop.io
Who owns Clipdrop.io?
Clipdrop.io is owned by Stability AI, which acquired it.
What is Clipdrop.io's revenue?
As of 2022, Clipdrop.io generated $36K in revenue.
Who founded Clipdrop.io?
Clipdrop.io was founded by jonnathan koch.
When was Clipdrop.io founded?
Clipdrop.io was founded in 2020.
How many employees does Clipdrop.io have?
As of 2022, Clipdrop.io had 3 employees.
Compare Clipdrop.io to the industry
Clipdrop.io operates across multiple industries. Browse revenue, funding, and growth data for Clipdrop.io in each sector below.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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