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Valuation · 2022

$10M

2024 Revenue

$673.9K(Est.)

Customers · 2022

4

Funding

$2.7M

Team

19

Founded

2017

Cuvama Revenue, Valuation & Funding (2024)

Cuvama generated an estimated $673.9K in annual revenue in 2024. Source: GetLatka estimate

Cuvama is a Manchester, UK-based B2B SaaS company focused on customer value management, helping software vendors connect with their end customers around measurable success outcomes across the full sales and customer success lifecycle. The company was founded in 2017 by Alex Smith and co-founders, initially operating as a consulting firm before pivoting to a software platform after winning a UK government innovation grant of £100,000 in 2020 and beginning code development in October of that year.

The company signed its first SaaS customer contract in Q2 2021 and reported approximately $1 million in total revenue for 2021, the majority of which came from consulting work. As of April 2022, Cuvama had four paying customers on its technology platform, with annual contract values ranging from $50,000 to $200,000, and had worked with 15 to 20 customers in total across its consulting and SaaS history.

In early 2022, Cuvama closed a priced pre-seed equity round of £1,100,000 (approximately $1.4 million), implying a valuation of roughly $10 million based on the approximate 10 to 20 percent equity sold. The company had four full-time employees at the time of the interview and planned to grow to nine full-time staff following the fundraise.

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Cuvama Revenue

Cuvama reported approximately $1 million in total revenue for 2021, with the majority derived from consulting work rather than its SaaS platform. Smith told the host that the company was close to a million dollars in total revenue for 2021, and noted that 2022 revenue would still be weighted toward consulting as the transition to pure SaaS continued.

Cuvama Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$150K$300K$450K$600K$750K20172018201920202021202220232024$0$240K$345.8K$673.9KSource: GetLatka.com interview on Apr 27, 2022 with Alex Smith
YearMilestoneSource
2024Cuvama Hit $673.9k revenue in October 2024Estimated
2023Cuvama Hit $345.8k revenue in December 2023Estimated
2022Cuvama Hit $240k revenue in April 2022Not recorded
2017Launched with $0 revenue

As of April 2022, the company had four paying SaaS customers, with annual contract values ranging from $50,000 to $200,000. The average contract value implied by the stated range is approximately $50,000 at the low end, with the largest customer paying $200,000 per year. Smith declined to provide specific agency revenue figures for years prior to 2021, stating he did not have the numbers to hand.

Cuvama Valuation, Funding Rounds

Cuvama reached a $10M valuation in 2022, set during its Pre-Seed round.

Cuvama has raised $2.7M in total funding across 2 rounds, most recently a $1.3M Pre-Seed round in 2022.

Cuvama Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$2.5M$600K$5M$1.2M$7.5M$1.8M$10M$2.4M$12.5M$3M201720182019202020212022$10MSource: GetLatka.com interview on Apr 27, 2022 with Alex Smith
YearRoundAmountValuation% SoldSource
2022Pre-Seed$1.3M$10M13%Watch[2]
2022Pre-Seed$1.4M--Watch[2]

Founder / CEO

Alex Smith

CEO

Alex Smith is the co-founder and Chief Customer Officer of Cuvama. He is 42 years old as of the April 2022 interview and is based in Manchester, UK. Smith studied physics at Oxford University and has approximately 20 years of experience in B2B SaaS across sales, pre-sales, delivery, and customer success roles. He described a career that began in on-premise perpetual license software and evolved through the industry's transition to SaaS and subscription models.

Before building Cuvama's SaaS platform, Smith led the company through a consulting phase beginning in 2017, during which the founding team of three full-time employees worked with 15 to 20 clients on packaging, pricing, and value management problems, supported by five to ten contractors per year. Smith noted that the pivot to SaaS was not a predetermined plan but emerged from recognizing that consulting alone could not fully solve the customer value management problem.

Smith is identified in the interview as co-founder and CCO. The transcript does not identify a separate CEO by name, and the KNOWN PEOPLE roster lists Alex Smith as CEO. Net worth was not discussed in the interview and no estimate can be produced without a confirmed ownership percentage.

Q&A

QuestionAnswer
What's your age?45

Customers

As of April 2022, Cuvama had four paying customers on its SaaS technology platform. Annual contract values ranged from $50,000 to $200,000 per year, with the largest customer paying $200,000 annually. Smith described the pricing model as a platform fee plus a per-user license, targeting business development and customer success roles including BDRs, SDRs, salespeople, pre-sales engineers, business value engineers, and customer success managers.

In total, Cuvama had worked with 15 to 20 customers across its consulting and SaaS history as of April 2022. The remaining customers beyond the four active SaaS accounts were served through consulting engagements or Microsoft Excel-based tools in prior years and did not transition to the software platform. The company's first SaaS customer contract was signed in Q2 2021.

A free tier was not mentioned in the interview. Profitability and churn metrics specific to the SaaS customer base were not discussed.

Cuvama serves 4 customers.

Cuvama Business Model

Cuvama generates revenue through a combination of consulting services and a SaaS platform sold on a platform fee plus per-user license model. As of April 2022, the majority of the company's approximately $1 million in 2021 total revenue came from consulting, with SaaS revenue growing as the company added platform customers.

The platform targets multiple user types within a customer organization, including sales development representatives, account executives, pre-sales engineers, business value engineers, and customer success managers. Smith described the upsell path as a combination of expanding user counts and teams within existing accounts and selling additional product modules to support the end-to-end customer journey.

Profitability was not discussed in the interview. Gross margin, churn, net revenue retention, LTV, CAC, burn rate, and runway were not disclosed. The company stated it would use pre-seed proceeds to invest in the platform and in delivery and customer success functions to accelerate growth.

Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.

Customers (2022)

4

“Alex Smith: Four of them that are paying us per month.”

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Cuvama Employees & Team Size

Cuvama had four full-time employees as of April 2022, supported by five to six contractors working varying hours per week. The founding team during the consulting phase consisted of three full-time employees, supplemented by five to ten contractors per year on targeted projects.

Following the close of the pre-seed round, the company planned to grow to approximately nine full-time employees as hiring progressed. Team composition and functional breakdown beyond the founding roles were not detailed in the interview.

Cuvama employs approximately 19 people as of 2026, up from 17 in 2023. It serves 4 customers that rely on its solutions.

Cuvama Team GrowthReported headcount over time04812162020172018201920202021202220232024001919Source: GetLatka.com interview on Apr 27, 2022 with Alex Smith
YearMilestoneSource
2024Reached 19 employees (October 2024)Not recorded
2023Reached 17 employees (December 2023)Not recorded
2022Reached 4 employees (April 2022)Not recorded
2021Reached 8 employees (December 2021)Not recorded

Frequently Asked Questions about Cuvama

What is Cuvama's revenue?

As of 2024, Cuvama generated an estimated $673.9K in annual revenue.

What is Cuvama's valuation?

As of 2022, Cuvama was valued at $10M.

Who founded Cuvama?

Cuvama was founded by Alex Smith.

When was Cuvama founded?

Cuvama was founded in 2017.

Who is the CEO of Cuvama?

The CEO of Cuvama is Alex Smith.

How much funding does Cuvama have?

Cuvama raised $2.7M across 2 rounds.

How many employees does Cuvama have?

As of 2024, Cuvama had 19 employees.

Where is Cuvama headquartered?

Cuvama is headquartered in London, England, United Kingdom.

Full Interview Transcripts

How He Got First 4 Customers Paying $50-$200k ACV's for New CLM ToolApr 27, 2022

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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