Data Duopoly Revenue, Valuation & Funding (2023)

Data Duopoly generated an estimated $43.2K in annual revenue in 2023.

Data Duopoly had three paying customers as of November 2021, each on annual contracts. The company's average contract value for a medium-sized venue is £30,000 per year, with larger venues paying more depending on scale. Ethunandan confirmed the figure is annual, not monthly, telling Latka: "So really, it depends on the size of the venue. So we're looking at around £30,000 for medium sized venue to even higher depending on the scale."

Data Duopoly had three paying customers as of November 2021. The named customers include the Eden Project, which receives over 1,000,000 visitors annually and participated in a pilot, and the National Trust Cornish Tin Coast Partnership, which covers three world heritage mining sites in Cornwall (Geevor, Levant, and Botallack) and was the company's first paying client. A third customer, described as a local company developing gamified trails, was also referenced.

The company targets venues with a minimum of 250,000 annual visitors. Ethunandan told Latka: "We would normally work with clients that have around more than 250,000 visitors visiting every year." The company is also piloting with at least one university campus.

Pricing is structured as an annual license fee. The average contract value for a medium-sized venue is £30,000 per year, with larger venues paying more. Contracts run on a 12-month basis regardless of seasonal visitor volume fluctuations. A free tier was not mentioned in the interview.

Data Duopoly charges venues directly on annual SaaS contracts, with a 12-month license fee structure that does not vary based on actual visitor counts during the contract period. Ethunandan explained the rationale: "We purposely didn't wanna say we're gonna charge you per visitor because there's an incentive for the venue to say, actually, we don't want everyone to download the app."

The average annual contract value is £30,000 for a medium-sized venue, with larger venues paying more. The company targets clients with at least 250,000 annual visitors.

The company keeps costs lean by avoiding office space, using free co-working space in Cornwall, and employing a Philippines-based lead developer at a cost of approximately £2,000 per month for specific project work. As of November 2021, the company had 8 to 9 months of runway remaining from its £250,000 seed round. Gross margin, churn rate, LTV, CAC, and burn rate in absolute monthly terms were not disclosed in the interview. Growth tactics as of late 2021 centered on in-person trade shows, including the Visitor Attractions Conference in London, the Family Attractions Expo in Birmingham, and the Leisure Up trade show in France.

Data Duopoly had a team of six people as of November 2021, up from two at the time of the seed round close. A seventh hire was described as imminent at the time of the interview.

The team composition as described by Ethunandan includes herself on business and finance, co-founder Erin Morris on product design and UI/UX, a Philippines-based lead full-stack developer, two in-house developers in Cornwall covering back-end and front-end work respectively, and a sales and marketing lead. The planned seventh hire was a junior marketing assistant intended to accelerate the sales cycle.