Tanuvi Ethunandan
- Co-Founder and CEO at Data Duopoly
GetLatka interview
How Data Duopoly Reached 3 Paying Customers and £250,000 in Seed Funding Directing Visitors at Physical Attractions (Interview with Co-Founder and CEO Tanuvi Ethunandan)
Tanuvi Ethunandan (Co-Founder and CEO of Data Duopoly) spoke to Nathan Latka on November 2, 2021.
Data Duopoly figures from the interview
- Total Funding Raised
- £250,000
- Paying Customers (2021)
- 3
- Avg Contract Value (2021)
- £30,000
- Team Size (2021)
- 6
“The idea came about because me and my co founder was so tired of getting stuck in queues. Everyone's been there, they've had an exciting day out, they go to the visitor center and see the sign turn left. You end up following the same set of people around the whole site, when actually there's loads of space around the site, but you just didn't know. So we thought, how could we incorporate digital to make the physical experience so much better?”
“So really, it depends on the size of the venue. So we're looking at around £30,000 for medium sized venue to even higher depending on the scale. And we're also looking to work with university campuses.”
“So we were actually really early on. So we only incorporated in October 2019. So we were a team of two, myself and my co founder, Erin Morris. So we kept ourselves really lean. We bootstrapped the company. We sort of took trains, stopped from very dubious Airbnb when we went to trade shows in London, the works. But really, we then managed to secure our first seed round of a £250,000, and that's when it changed.”
Bio
Tanuvi Ethunandan is the Co-Founder and CEO at Data Duopoly. A Chartered Accountant from Ernst and Young, and a Cambridge University graduate in Economics, she takes the lead on the financial and business strategy at Data Duopoly. Her activities have been recognised industry wide, as a Finalist for the Booking.com Playmaker of the Year Awards 2020 and as a TechNation Rising Star Regional Winner 2021. She has been named as a ‘business leader to watch’ by Insider Media in their '42 under 42' class of 2021.