Dingus and Zazzy Revenue & Funding (2024)

Dingus and Zazzy generates revenue through a flat-rate, unlimited marketing subscription sold on a month-to-month basis with no long-term contracts. Clients pay a recurring subscription fee for access to unlimited marketing work, a model the company describes as a productized agency.

The company is not venture-capital funded, and Kay noted that the team pays close attention to where dollars and cents go. Time Doctor is used internally to track labor dollars per client, giving leadership visibility into productivity and cost allocation at the account level. The company has also opened a private equity firm and has acquired three SaaS companies as part of a broader vertical integration strategy. Specific revenue figures, gross margin, profitability status, churn, customer count, and pricing tiers were not discussed in the presentation.

The personality and skills testing tool used for every applicant costs approximately $2 per year. The LinkedIn Recruiter platform used by the in-house recruiter costs approximately $10 per year, excluding ad spend. A $250 Lego gift card was given away at the March 2023 conference event, sponsored in part by financial partner Founderpath.

Dingus and Zazzy grew from a founding team of four to more than 140 employees in 29 countries within two years of founding, as of March 2023. The company's top hiring markets are Brazil, Colombia, Trinidad, and South Africa.

The company employs a full-time in-house recruiter who sends approximately 1,000 LinkedIn messages per day and maintains curated wait lists for every role based on the company's growth projections. When hiring ads are launched in international markets, the company receives more than 400 applicants per day. Every applicant undergoes personality and skills testing before reaching the interview stage. Team composition beyond the recruiter role and headcount by department were not discussed.