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2021 Revenue

$1.1M

Team

13

Founded

2007

Diversity Limited Revenue (2021)

Diversity Limited generated $1.1M in revenue in 2021.

Diversity Limited is the holding vehicle of Ben Kepes, a New Zealand-based professional board member, technology commentator, and angel investor operating through diversity.net.nz. Kepes uses the entity to run consulting engagements, industry analysis, direct angel investments, and advisory and governance work alongside venture funds.

Kepes wrote his first angel check roughly 19 years before the February 2023 interview, with Cloudability serving as his inaugural investment. As of early 2023, approximately 40 percent of the checks he has written remain in play, 40 percent have gone to zero, and the status of the remaining 20 percent is unknown. Despite the losses, Kepes told the interviewer that his overall portfolio is in positive territory.

Beyond investing, Kepes sits on roughly 10 to 12 boards at any given time and separately owns a manufacturing business in an unrelated sector. He has no plans to launch his own SaaS company, citing a preference for portfolio balance over the singular focus he believes early-stage SaaS founding demands.

Last updated

Diversity Limited Revenue

In 2021, Diversity Limited's revenue reached $1.1M.

Diversity Limited Revenue GrowthReported revenue / ARR over time$0$250K$500K$750K$1M$1.3M20072009201120132015201720192021$0$1.1MSource: GetLatka.com
YearMilestoneSource
2021Diversity Limited Hit $1.1m revenue in April 2021Not recorded
2007Launched with $0 revenue

Founder / CEO

Ben Kepes

CEO

Ben Kepes is the founder and operator of Diversity Limited and is identified as CEO in the confirmed roster for this episode. He is also a globally recognized technology commentator and professional board member who has been active as an angel investor for approximately 19 years as of February 2023.

Kepes wrote his first angel check into Cloudability, a cloud cost management company, for roughly 20,000 to 30,000 dollars from memory. He later introduced the Cloudability founders to Brad and the team at Foundry Group, and the company was ultimately acquired by Apptio. He was also an early investor and board chair at SwipedOn, a visitor and entry management software company that raised a seed round of NZD 700,000 via the New Zealand Venture Investment Fund, though Kepes invested individually rather than through that fund. SwipedOn was subsequently acquired by a UK-listed company. A third early investment, Siftery, was also acquired. Kepes additionally cited StorReduce, which was sold to Pure Storage, as a deal that was largely invisible publicly but delivered strong percentage returns.

Kepes sits on roughly 10 to 12 boards simultaneously and owns a manufacturing business in a separate sector. He woke at 4:00 AM on the morning of the February 2023 interview to record the session. He stated he has no intention of launching his own SaaS company, preferring the balance and optionality that a portfolio approach provides. Net worth was not discussed in the interview.

Customers

Pricing and customer count for Diversity Limited's services were not discussed in the interview. The entity does not sell a SaaS product directly to end customers; its revenue comes from consulting, analysis, and governance advisory relationships, the terms of which were not disclosed.

Diversity Limited Business Model

Diversity Limited generates revenue through multiple streams: consulting engagements, industry analysis, direct angel investments made alongside venture funds, and board advisory and governance work. The entity functions as a personal holding vehicle rather than a pooled investment fund, meaning Kepes deploys his own capital rather than managing outside limited partner money.

As of February 2023, Kepes estimated he had written somewhere between 15 and 50 angel checks over his career, with roughly 40 percent still in play, 40 percent having gone to zero, and 20 percent with unknown outcomes. Of the investments that have reached a conclusion, approximately 60 percent produced a positive outcome, defined as at least returning the invested capital. The overall portfolio is in positive territory even with the unresolved positions still outstanding. Kepes noted that the current market environment as of early 2023 is difficult and that the final shape of the in-play positions remains to be seen.

Cloudability, at the time of its prior appearance on the show, was generating approximately 20 million dollars in annual revenue and had raised 41 million dollars in total funding before its acquisition by Apptio. These figures were cited by the host and not disputed by Kepes, though they were presented as historical context rather than live figures confirmed by Kepes in this interview.

Diversity Limited Employees & Team Size

Team size and employee headcount for Diversity Limited were not discussed in the interview. Kepes operates the entity as a personal holding vehicle and did not reference any staff.

Diversity Limited employs approximately 13 people as of 2026.

Diversity Limited Team GrowthReported headcount over time0369121520072009201120132015201720192021001313Source: GetLatka.com
YearMilestoneSource
2021Reached 13 employees (April 2021)Not recorded

Frequently Asked Questions about Diversity Limited

What is Diversity Limited's revenue?

As of 2021, Diversity Limited generated $1.1M in revenue.

Who founded Diversity Limited?

Diversity Limited was founded by Ben Kepes.

When was Diversity Limited founded?

Diversity Limited was founded in 2007.

Who is the CEO of Diversity Limited?

The CEO of Diversity Limited is Ben Kepes.

How many employees does Diversity Limited have?

As of 2021, Diversity Limited had 13 employees.

Where is Diversity Limited headquartered?

Diversity Limited is headquartered in New Zealand.

Full Interview Transcripts

How This Angel Investor Got $20k Check into Cloudability, 40% Checks Still in PlayFeb 22, 2023

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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