Doodle logo
Founded 2007


2018 Revenue





How Doodle hit $750.0K in Revenue with 25K Customers in 2018.

About Doodle

Doodle radically simplifies the process of scheduling events, meetings, appointments, etc. Herding cats gets 2x faster with Doodle. For free!

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Doodle CEO Gabriele Ottino on 12/01/2020

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21 Werdstrasse ZurichZurichSwitzerland

Doodle Revenue

In 2018, Doodle revenue run rate hit $750.0K in revenue.


Doodle Valuation and Funding History

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


Doodle has 25K customers.

Lifetime Months

Monthly ARPU


Lifetime Dollars

Acquisition Cost


Average Annual Price


$0$36.03 month payback period024681012


Doodle has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Doodle has 134 employees. They have 5 sales reps that carry a quota They have an engineering team of 35. and a marketing team of 8.


Total Team Size



35 (26%)


5 (4%)


8 (6%)


Gabriele Ottino

Gabriele Ottino is the chief executive officer at Doodle, a position he’s held since 2016. He’s responsible for leading the company's global business development strategy and expansion as an enterprise-ready SaaS tool. Prior to joining Doodle, Gabriele held leadership roles at Accenture and Tamedia, Doodle’s parent company, where he helped define business strategy and identify strategic investment areas. Gabriele has a proven track record of achieving significant success growing and scaling companies over the 10+ years he has held leadership positions. Gabriele studied physics at EPFL in Switzerland and is a graduate of the London Business School earning an MBA in entrepreneurial management. In his spare time, Gabriele enjoys mountain biking throughout Zurich where he lives with his family.


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Frequently Asked Questions about Doodle

When was Doodle founded?

Doodle was founded in 2007.

Who is the CEO of Doodle?

The CEO of Doodle is Gabriele Ottino

How many employees does Doodle have?

Doodle has 134 employees.

How much revenue does Doodle generate?

Doodle generates $750.0K in revenue.

How much funding does Doodle have?

Doodle has raised $0.0.

Where is Doodle headquarters?

Doodle is headquartered at 21 Werdstrasse ZurichZurichSwitzerland

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