Earnr Revenue (2024)

Earnr generated an estimated $619.4K in annual revenue in 2024.

Earnr's annualized revenue as of November 2022 was approximately $240,000, based on the host's low-end estimate of at least $20,000 per month in MRR derived from a floor of 500 paid accounts at $35 per month. The host also noted a high-end scenario of $150,000 per month in MRR if the paid account count reached 5,000, which Ottens confirmed as a plausible range without disclosing the precise figure.

Earnr reported between 1,000 and 10,000 registered users as of November 2022, a range Ottens confirmed when pressed by the host. The company converts 20 to 50 percent of those registrations to paid subscribers, implying a paid account base of roughly 500 to 5,000 at the time of the interview. That conversion rate is well above the 3 to 7 percent free-to-paid benchmark the host cited for apps at a comparable price point, which Ottens explicitly rejected as insufficient for a sustainable fintech model.

Pricing is 30 pounds per month for sole traders and 50 to 100 pounds per month for limited companies, averaging roughly $35 per month. The platform also maintains a free tier: Ottens noted approximately 1,000 free users, who can connect a bank account and view basic transaction data but cannot access tax-return filing or the majority of paid features. The company's first customer came through Mindful Market, a small-business community that moved online during the pandemic.

Earnr operates a freemium subscription model. Free users can connect a bank account and view transaction summaries, but tax-return filing, profit-margin reporting, and most core features require a paid subscription at 30 to 100 pounds per month. The average revenue per user is approximately $35 per month.

Ottens identified bank-account connection as the key activation metric: roughly 20 percent of new users connect their bank account in the first session, a figure he described as higher than typical for a fintech app. He tracks monthly active users via PostHog and Stripe rather than formal net-dollar-retention figures, which he said the company was not yet measuring. Ottens cited an industry benchmark of 10 years as the average customer retention period for accounting software, which he used to justify paid-acquisition spend. He said Earnr's customer-acquisition cost on TikTok has come in below $20 in some cases, well under the 100-to-200-pound challenger-banking benchmark he used as a reference. Peak paid spend during the 2021 tax season reached approximately $2,000 per week. Profitability was not discussed in the interview.

Ottens said the company is targeting a monthly-active-user retention rate of 60 to 70 percent of its paid base over the next 18 months. Future monetization opportunities he described include cross-selling insurance, loans, and other small-business services visible through connected bank-account transaction data, as well as potential geographic expansion into the United States.

Earnr had 10 full-time employees as of November 2022. Of those, Ottens estimated four to five are engineers, with three focused on heavy engineering work. The company is UK-based and had not disclosed plans to expand headcount in the near term beyond continuing to scale the existing team.