Enzo Ottens
- Co-Founder and CEO at Earnr
GetLatka interview
How Earnr Reached Thousands of Users With a 20 to 50% Free-to-Paid Conversion Rate (Interview with CEO Enzo Ottens)
Enzo Ottens (Co-Founder and CEO of Earnr) spoke to Nathan Latka on November 2, 2022.
Earnr figures from the interview
- Pricing (2022)
- £30 to £100 per month
- Team Size (2022)
- 10
- Free-to-Paid Conversion (2022)
- 20 to 50%
“So a traditional accountant for most users costs anywhere between 500 to 1,000 if you're a sole trader and up to £1,000 if you're a small business. We charge them subscription wise £30 if you're a sole trader, and then limited companies anywhere between 50 and 100.”
“Our first customer was through a small business community called Mindful Markets.”
“Something to keep in mind is that your average retention when it comes to accounting is ten years. And on a product that you pay anywhere between 30 to £100 a month for, we can be quite effective when it comes to performance marketing during tax return season.”
Bio
Co-Founder and CEO of Earnr, the Robo-accountancy for small businesses. Recovering management consultant, Deliveroo rider, and former chief of staff at Loot, Bó and Mettle.