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2025 Revenue

$4.2M(Est.)

Customers

8K

Avg ACV

$523

Team · 2024

38

Founded

2007

Ebsta Revenue (2025)

Ebsta generated an estimated $4.2M in annual revenue in 2025. Source: GetLatka estimate

Ebsta is a revenue intelligence platform founded in 2013 that integrates with CRM systems including Salesforce and HubSpot to automate activity logging, score relationship engagement, and surface data-driven insights for B2B sales teams. The company has operated for approximately a decade and positions its product around solving the persistent gap between actual sales activity and what gets recorded in CRM, noting it has never found a customer with more than 70% of active relationships captured in their system.

Ebsta's platform scores every business relationship out of 100, analyzes historical deal data going back four quarters upon onboarding, and delivers quarterly insight reports alongside an embedded CRM dashboard. The company targets B2B sales organizations where relationship complexity and multi-stakeholder deal cycles make engagement data materially predictive of revenue outcomes.

Guy Rubin, who presented the company's findings at a March 2023 event, outlined research showing that nearly 20% of sales reps operate without a quota, fewer than 15% of companies saw win rates decline by 15%, average deal values fell by roughly a third, and sales cycles lengthened by approximately 30% in the period analyzed. Rubin framed Ebsta's seven-step framework for building a data-driven sales team as the company's core go-to-market narrative.

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Ebsta Revenue

Ebsta generated an estimated $4.2M in annual revenue in 2025.

Revenue figures were not disclosed in the interview. Ebsta's financial performance, including annual recurring revenue, growth rate, and profitability, was not discussed by Guy Rubin.

Ebsta Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$1M$2M$3M$4M$5M2007200920112013201520172019202120232025$0$4.2MSource: GetLatka.com
YearMilestoneSource
2025Ebsta Hit $4.2m revenue in September 2025Estimated
2007Launched with $0 revenue

The company's 2023 research report, available on ebsta.com, documents market-level trends Rubin presented: nearly 20% of sales reps operate without a quota, fewer than 15% of companies experienced a win rate decline, those that did saw win rates fall by 15%, average deal values dropped by roughly a third, and sales cycles lengthened by approximately 30%. These are industry benchmarks drawn from Ebsta's customer data, not Ebsta's own financial metrics.

Founder / CEO

Guy Rubin

CEO

Guy Rubin presented Ebsta's research and product at a March 2023 event and is confirmed as CEO of the company. His prior companies and personal background were not discussed in the interview, and no basis exists to estimate his net worth.

Rubin has led Ebsta since its founding in 2013, a tenure of approximately a decade as of the interview date. His presentation covered seven steps for building a data-driven sales team, drawing on aggregated data Ebsta has collected across its customer base over that period. No other co-founders or executives were named in the interview.

Customers

Ebsta's platform integrates with Salesforce and HubSpot, and both are referenced as active CRM environments in which the product operates. Specific customer counts and pricing figures were not disclosed in the interview.

Rubin illustrated the platform's analytical approach using a live audience example in which a prospect had closed 14 deals won in 2023 year-to-date and approximately 30 to 40 deals won in the prior year, yielding roughly 50 closed-won deals and 150 closed-lost deals available for analysis. This example was used to demonstrate how Ebsta would benchmark engagement patterns across a customer's historical pipeline. Customer acquisition cost, average revenue per user, and churn figures were not discussed.

Ebsta serves 8K customers.

Ebsta Business Model

Ebsta generates revenue by selling a revenue intelligence platform to B2B sales organizations, embedded inside existing CRM environments such as Salesforce and HubSpot. The product automates CRM data hygiene, scores relationship engagement on a 0-to-100 scale, and surfaces pipeline analytics through dashboards that live inside the customer's CRM.

Upon onboarding, Ebsta analyzes the prior four quarters of closed deals to establish a benchmark for what good engagement looks like for that specific customer. The company claims its engine resolves CRM data quality issues within seven days of activation. Rubin described a use case in which improving a CFO's engagement score from 27 to 53 reduced the associated sales cycle by 30 days, illustrating the quantified value proposition the company presents to buyers.

Ebsta also delivers quarterly insight reports that include rep-level traffic-light pacing signals, deal DNA breakdowns, and coverage analysis relative to quota. Profitability, pricing tiers, and specific contract values were not discussed in the interview. The company's research, released in 2023, found that only 30% of opened opportunities close as won, and that closed-lost deals spend twice as long in the pipeline as closed-won deals, a data point Rubin uses to frame the efficiency case for the platform.

Ebsta Employees & Team Size

Headcount and team composition were not discussed in the interview.

Ebsta employs approximately 38 people as of 2026, down from 39 in 2020, including 6 sales reps that carry a quota. It serves 8K customers that rely on its solutions.

Ebsta Team GrowthReported headcount over time010203040502007200920112013201520172019202120232024003838Source: GetLatka.com
YearMilestoneSource
2024Reached 38 employees (October 2024)Not recorded
2020Reached 39 employees (December 2020)Not recorded
2020Reached 45 employees (October 2020)Not recorded
2020Reached 38 employees (June 2020)Not recorded
2019Reached 46 employees (December 2019)Not recorded
2018Reached 33 employees (December 2018)Not recorded

Frequently Asked Questions about Ebsta

What is Ebsta's revenue?

As of 2025, Ebsta generated an estimated $4.2M in annual revenue.

Who founded Ebsta?

Ebsta was founded by Guy Rubin.

When was Ebsta founded?

Ebsta was founded in 2007.

Who is the CEO of Ebsta?

The CEO of Ebsta is Guy Rubin.

How many employees does Ebsta have?

As of 2024, Ebsta had 38 employees.

Where is Ebsta headquartered?

Ebsta is headquartered in United Kingdom.

Compare Ebsta to the industry

Ebsta operates across multiple industries. Browse revenue, funding, and growth data for Ebsta in each sector below.

Full Interview Transcripts

5 Ways to Grow Revenue in 2023 - Lessons from Analyzing 3M+ DealsMar 17, 2023

Read the full interview and its transcript.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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