Founder Interview Video
How Ebsta Helps B2B Sales Teams 3x Win Rates with Relationship Intelligence (Interview with CEO Guy Rubin)
Chapters
- 0:00Opening Data: Win Rates, Deal Values, and Sales Cycle Headwinds
- 0:27What High-Performing Sales Teams Do Differently
- 1:24Step 1: Building Clean, Automated CRM Data
- 2:41Step 2: Relationship Scoring and Its Impact on Win Rates
- 3:27How Ebsta Scores Engagement and Benchmarks Deals
- 4:49Step 3: Engaging the Right Stakeholders at the Right Time
- 5:33Step 4: Data-Driven Pipeline Reviews Inside the CRM
- 7:38Step 5: Identifying the Factors That Drive Closed Won Deals
- 9:09Step 6: Forecasting Aligned to Individual Contributors
- 10:19Q&A: Pushback from Sales Reps and Coaching vs. Combat
- 12:10Q&A: Where Relationship Intelligence Works and Where It Does Not
- 16:00Q&A: Multithreading and Analyzing Closed Won and Lost Deals
- 17:42Closing: Using Historical Deal Data as a Playbook