eWebinar Revenue (2024)

eWebinar crossed $500K in annual recurring revenue as of mid-2022, Kwan told Nathan Latka during a July 2022 interview. That figure implies monthly recurring revenue of roughly $40K to $42K at the time of the conversation. Approximately one year before the interview, monthly revenue was around $10K, representing roughly a fourfold increase over that period.

eWebinar had approximately 550 paying customers as of mid-2022, Kwan told Latka. The company's largest customer was paying approximately $2K per month at the time of the interview, running roughly 200 published webinars per month at the platform's stated rate of $10 per webinar per month.

Pricing starts at $49 per month. The company charges by the number of published webinars rather than by number of users or attendees, which Kwan described as a deliberate differentiation from most competitors. A customer can run a single published webinar hundreds of times per month without incurring additional per-attendee charges.

Kwan noted that at eWebinar's price point, one-on-one outbound sales does not make economic sense. The company runs all of its own product demos through eWebinar itself rather than live calls, and reported a demo-to-trial conversion rate of 25 percent and a trial-to-paid conversion rate of approximately 70 percent per month.

eWebinar generates subscription revenue charged by the number of published webinars, starting at $49 per month and scaling at approximately $10 per webinar per month. The model does not charge by users or attendees, which Kwan said is a key differentiator. The largest customer was paying roughly $2K per month as of mid-2022.

Total monthly expenses were approximately $60K as of mid-2022, against roughly $40K in monthly recurring revenue, producing a net cash burn of approximately $20K per month. Kwan said profitability was her primary near-term focus and that she expected to reach it within 2022. Neither Kwan nor David takes a salary, which Kwan said is made possible by her Spacio exit proceeds.

The company's primary customer acquisition channels are word-of-mouth and organic SEO. Kwan said the company had tested more than 20 content writers and was working regularly with three to four as of mid-2022. The company's COO, described as a former playwright, leads most content production. Demo-to-trial conversion runs at 25 percent and trial-to-paid conversion runs at approximately 70 percent per month, figures Kwan stated directly. Profitability had not been achieved as of the interview date, though Kwan expressed confidence it would come within the year.

eWebinar operates with a fully outsourced team structure. Melissa Kwan and David are the two principals, but David is also structured as a contractor rather than a traditional full-time employee. The broader team includes a COO, a partnerships person, a Vietnam-based development team managed through HD Websoft in Ho Chi Minh City, and three to four content writers engaged regularly after testing more than 20 candidates.

Kwan said she does not like hiring or firing and entered the business intending to have no full-time employees, including no co-founder. That philosophy led her initially to engage a dev shop, an arrangement that cost $350K before she ended it and brought David in as CTO and co-founder approximately one year into the build.