- Revenue
- $900M
- Year founded
- 2015
- Funding
- $515.2M
- Team size
- 10.3K
Top 10 Other Marketing Software Companies (November 2026)
As of November 2026, Latka tracks 682 other marketing software companies. They have combined revenues of $5.6B and employ 40.4K people. They have raised $4.6B and serve 139M customers combined.
Every company below sells other marketing software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Other Marketing Software Companies do
Other Marketing Software encompasses a diverse range of tools that do not fit strictly into well-defined categories such as email marketing or social media management. This category includes software solutions that aid in various marketing tasks like ad management, content optimization, and analytics beyond standard offerings. Organizations leverage these tools to enhance their marketing strategies, improve user engagement, and effectively analyze campaign performance. These tools typically offer features such as data analysis, workflow automation, marketing performance tracking, and integration with other business systems. They are used by teams across different industries, including marketing departments, sales teams, and small to medium-sized businesses looking to innovate their outreach and customer relationship practices. Common buyer personas include marketing managers seeking comprehensive campaign oversight and data-driven insights to inform their strategies.
- Companies
- 682
- Revenue
- $5.6B
- Funding
- $4.6B
- Employees
- 40.4K
Filters
Sorting: Highest -> Lowest
Top Other Marketing Software Companies by revenue
Showing 10 of 682 companies ranked by annual revenue.
2
Place
Bellingham, Washington, United States
PLACE is an end-to-end technology and business services platform designed to simplify the real estate lifecycle for both consumers and their real estate agents. We partner exclusively with leading real estate teams, regardless of brokerage, in 100+ locations across the United States and Canada. Some of the nation’s top producing real estate teams choose to partner with PLACE because, unlike many of the other tech companies in our industry, we feel cutting-edge proptech should support the hardest working agents instead of eliminating them.
- Revenue
- $344.9M
- Year founded
- 2019
- Funding
- $103.3M
- Team size
- 1.3K
3
EverCommerce
Denver, Colorado, United States
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.
- Revenue
- $191M
- Year founded
- 2016
- Team size
- 1.7K
4
Songtradr
West Hollywood, California, United States
A B2B music company delivering a full-stack solution for all business music needs to help amplify brands
- Revenue
- $190.2M
- Year founded
- 2014
- Team size
- 163
5
G2
Chicago, Illinois, United States
G2 is a software marketplace and peer review platform founded in 2012 and headquartered in Chicago. The company operates as a Yelp-style destination for business software, allowing buyers to read and write verified user reviews across more than 100,000 listed applications. G2 generates revenue by selling premium marketing tools to software vendors who want to amplify their presence on the platform. As of early 2022, G2 reported annual recurring revenue of just over $80 million, up from $55 million in 2021, and reached unicorn status with a $1.1 billion valuation following a $157 million Series D round led by Permira in June 2021. The company serves approximately 3,000 software vendor customers and attracts roughly 7 million monthly active users. Salesforce is among its strategic investors. Godard Abel, who confirmed the title of CEO in the interview, co-founded G2 alongside Tim Handorf, who serves as Co-Founder and President. Abel is a serial SaaS entrepreneur who previously founded BigMachines, which was acquired by Oracle, and co-founded SteelBrick, which was acquired by Salesforce. G2 employs approximately 650 people globally as of early 2022.
- Revenue
- $162.9M
- Customers
- 3K
- Year founded
- 2012
- Funding
- $257.6M
- Team size
- 1.1K
6
Jotform
San Francisco, California, United States
Jotform is a bootstrapped online form builder founded in 2006 that has grown to more than 10 million registered users without taking a single dollar of outside investment. The company operates on a freemium model, offering a free tier alongside paid plans ranging from $39 per month for individual users up to $7,200 per year for enterprise accounts requiring a minimum of five users. Steve Hartert, vice president of enterprise operations, joined Jotform in March 2016 when the company had approximately 3 million users and has overseen its growth to a team approaching 400 employees. Jotform's go-to-market strategy is anchored almost entirely in organic SEO, supported by an in-house team of roughly two dozen specialists who optimize content across geographies and use-case verticals. The company competes directly with Formstack, Typeform, Cognito Forms, Wufoo, Google Forms, and Microsoft Forms. Jotform's leadership has publicly stated a preference for continued bootstrapped growth over raising outside capital or pursuing a public offering, citing the operational flexibility that comes from having no board of directors or competing investor interests.
- Revenue
- $144.9M
- Customers
- 500K
- Year founded
- 2006
- Team size
- 500
- Revenue
- $126M
- Customers
- 80K
- Year founded
- 2011
- Funding
- $660.9M
- Team size
- 894
8
Tebra
Corona del Mar, California, United States
The world of medicine is forever evolving, with new demands and challenges around every corner. We're always looking ahead to bring tomorrow's solutions to today's providers. Some might call it foresight or innovation. We call it Tebra. Today we’re helping practices thrive with solutions for practice operations and practice growth across our two products, Kareo and PatientPop. Together, they become the complete operating system for practice success.
- Revenue
- $112.2M
- Customers
- 150K
- Year founded
- 2021
- Funding
- $137M
- Team size
- 1K
- Revenue
- $100.9M
- Year founded
- 2018
- Funding
- $89M
- Team size
- 583
- Revenue
- $100M
- Customers
- 12K
- Year founded
- 2013
- Funding
- $79.4M
- Team size
- 312
Frequently asked questions about Other Marketing Software Companies
How many other marketing software companies are there?
Latka tracks 682 other marketing software companies with reported revenue. Together they generate $5.6B in annual revenue and employ 40.4K people.
Which other marketing software company is the largest?
Meesho is the largest, with $900M in annual revenue, founded in 2015.
How much revenue does a typical other marketing software company make?
The average other marketing software company in this list makes $8.2M a year, across 682 companies with reported revenue. They serve 139M customers combined.
Who are the leading Other Marketing software vendors?
Ranked by annual revenue, the leaders are Meesho, Place, EverCommerce, Songtradr and G2.
How much funding have other marketing software companies raised?
The 682 other marketing software companies tracked here have raised $4.6B in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Software must facilitate multiple marketing functions beyond a single domain. - Must provide features for campaign tracking and performance analytics. - Needs to support integration with other marketing platforms and tools. - Should offer capabilities that enhance audience engagement and lead generation. - Not just for content creation; must also assist in the measurement of marketing effectiveness.