Founder / CEO

Michelle Bacharach

Michelle Bacharach is CEO and Co-Founder of FindMine, an award-winning content engine that uses machine learning to scale content curation for the world's top retailers. As a product and strategy expert, Michelle is experienced in growing companies by launching software, apps and websites to millions of people, putting together joint ventures, and conceiving of new products. She has an MBA from NYU Stern and a BA from UC Berkeley (Go Bears!), where she wrote her honors thesis on managing innovation in multinational organizations. Previously, Michelle served as Director, Program Management - Univision.com and Entertainment with Univision Communications, Inc. where she was responsible for creating the digital roadmap for Univision's cross-platform digital properties including TV shows, tentpole events, Univision.com, and the Univision App, ensuring KPIs, user experience, and alignment with business strategy are upheld. She also executed roadmaps using Agile & Scrum methodologies including writing user stories and acceptance criteria, groom the product backlog, manage overarching priorities and balance workload between 6 different sprint teams to deliver on product vision. She managed delivery of Univision's first digital property built on a responsive framework, which drove triple digit growth in engagement over the previous year's site for the same tentpole event as well as sourced, negotiated, and executed large-scale integrations with vendors. Michelle also served with Univision as Associate in the Office of the CEO. In this role, she worked directly with C-suite leadership to evaluate, plan and execute CEO and Board-level strategic initiatives spanning Univision's assets in Broadcast, Cable, Local TV, Radio, and Online/Mobile, including an overhaul of Univision's digital content and product strategy, structuring and valuation of a joint venture with El Rey, Robert Rodriguez's new cable network, and formulation of Univision's long-range, cross-platform English language strategy. Michelle has also helped venture-backed startups, agencies, and fortune 1000 businesses with their digital strategy and consumer experience: She founded and led the customer innovation team at BigTent, Inc. (acquired by Care.com) and quantified the value of a Facebook "like" for a billion dollar apparel brand while at ReadySet Rocket. She also has raised over $150,000 for her alma mater, U.C. Berkeley and led a team of cold-callers to a record breaking $3M fundraising year for the Cal Calling Center.

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