First-ID
Valuation
$3.6M
2025 Revenue
$1.2M
Funding
$0
Team
11
Founded
2022
How First-ID CEO David Folgueira grew First-ID to $1.2M revenue with a 11 person team in 2025.
The announced end of third-party cookies is prompting many publishers to rethink their advertising strategy. Currently - even before the future evolution of Chrome - publishers are already losing up to half of their advertising revenues on the Safari and Firefox environments. First-id, is a unique opportunity to get more value out of publishers audiences, whereas the current model, based on third-party cookies, does not value content creators. From now on, publishers will be able to regain control of their inventory thanks to a cross-publisher 1st party cookie that works on all browsers (Chrome, Safari, Firefox, etc.) and all environments. The solution has been successfully tested for several months on the brands of the Prisma Media group and Cerise Media. The benefits observed are multiple: - Significant increase in revenue from cookie third less inventories thanks to better identification, - 100% of the audience is cross-site addressable in the publisher's DMP, both for advertising and for personalisation, - The publisher's campaigns with its own data can target all Internet users, even on Safari and Firefox. The ambition of first.id is to put publishers back at the centre of the digital ecosystem by helping advertisers and agencies to easily identify their customers on media brands and thus support the creation of quality content.
Last updated
First-ID Revenue
In 2025, First-ID's revenue reached $1.2M. Since its launch in 2022, First-ID has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | First-ID Hit $1.2m revenue in July 2025 |
| 2022 | Launched with $0 revenue |
First-ID Valuation, Funding Rounds
First-ID's most recent disclosed valuation is $3.6M.
First-ID is a bootstrapped Data Management Platforms (DMP) startup. Founded in 2022, First-ID has grown to $1.2M in revenue without raising any venture capital or outside funding.
As a self-funded Data Management Platforms (DMP) SaaS company, First-ID has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
First-ID Employees & Team Size
First-ID employs approximately 11 people as of 2026.
First-ID has 11 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 11 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for First-ID yet.
Frequently Asked Questions about First-ID
What is First-ID's revenue?
First-ID generates $1.2M in revenue.
Who is the CEO of First-ID?
The CEO of First-ID is David Folgueira.
How much funding does First-ID have?
First-ID raised $0.
How many employees does First-ID have?
First-ID has 11 employees.
Where is First-ID headquarters?
First-ID is headquartered in Issy-les-Moulineaux, Île-de-France, France.
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Compare First-ID to the industry
First-ID operates across multiple industries. Browse revenue, funding, and growth data for First-ID in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .