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Top 10 Customer Data Platforms Companies (November 2026)

As of November 2026, Latka tracks 533 customer data platforms companies. They have combined revenues of $8.6B and employ 43.7K people. They have raised $6.1B and serve 1.1B customers combined.

Every company below sells customer data platforms to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Customer Data Platforms Companies do

Customer Data Platforms (CDP) are specialized software solutions designed to aggregate, unify, and manage customer data from multiple sources into a single, comprehensive customer profile. This capability enables organizations to create a centralized view of their customers, facilitating more personalized marketing and improved customer engagement. CDPs are commonly used in marketing, customer service, and sales operations to deliver targeted communication and enhance the overall customer experience. The primary use cases for CDPs include personalized marketing campaigns, data-driven customer insights, and omnichannel customer engagement strategies. Key features often found in CDPs include data integration capabilities, real-time data processing, segmentation tools, and analytics functions to measure engagement and campaign effectiveness. Typical buyer personas utilizing CDPs include marketing managers, data analysts, and customer experience professionals within organizations across various industries. By providing a single source of truth for customer data, CDPs empower businesses to optimize their marketing efforts, streamline customer interactions, and ultimately drive better business outcomes.

Companies
533
Revenue
$8.6B
Funding
$6.1B
Employees
43.7K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Data Platforms Companies by revenue

Showing 10 of 533 companies ranked by annual revenue.

1Infobip logo
Infobip

London, England, United Kingdom

Infobip is a global leader in omnichannel engagement, offering a wide array of messaging channels and tools for advanced customer engagement, authentication, and security. We simplify complex consumer communications to help clients grow their business and enhance customer experiences quickly, securely, and reliably. As a quality-driven engineering powerhouse, we’ve grown over 15 years to include 70+ offices across six continents with over 3,700 experts. We’re committed to innovation, developing all our solutions in-house, and are proud of our talented team. Our approach is rooted in learning by doing, driven by a passion for technology.

Revenue
$2B
Year founded
2006
Funding
$700M
Team size
3.4K
2Bird (Formerly MessageBird) logo
Bird (Formerly MessageBird)

Amsterdam, North Holland, Netherlands

a cloud communications platform to communicate with customers through various channels such as SMS, voice, chat, and email.

Revenue
$900M
Customers
15K
Year founded
2011
Funding
$1.1B
Team size
165
3ActiveCampaign logo
ActiveCampaign

Chicago, Illinois, United States

provider of marketing automation and customer experience automation (CXA) software

Revenue
$290.5M
Customers
145K
Year founded
2003
Funding
$360M
Team size
865
4IRI logo
IRI

Chicago, Illinois, United States

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth.

Revenue
$268.5M
Team size
2.4K
5Thryv logo
Thryv

Dallas, Texas, United States

Thryv Holdings, Inc. (NASDAQ:THRY), provider of Thryv software, supports more than 50,000 local businesses across the U.S., Canada and Australia. Thryv's do-it-all small business software helps small businesses reach more customers, stay organized and get paid faster.

Revenue
$260M
Team size
5.2K
6Iterable logo
Iterable

San Francisco, California, United States

Optimize and measure every customer interaction

Revenue
$200M
Year founded
2013
Funding
$342.2M
Team size
852
7Tealium logo
Tealium

San Diego, California, United States

Tealium is a software company that provides a customer data platform (CDP) to help businesses collect, manage, and use their customer data effectively. The company that owns Tealium is called Tealium Inc., which is a technology company based in San Diego, California. Tealium was founded in 2008 by Mike Anderson and Ali Behnam and has since become a leading player in the customer data management space. The Tealium CDP enables businesses to unify their customer data from various sources, including websites, mobile apps, and offline channels, and use it to create personalized customer experiences, measure their marketing effectiveness, and more. The company serves a wide range of industries, including retail, finance, travel, and more, and has received significant funding to support its growth and development.

Revenue
$194.6M
Year founded
2008
Funding
$263.9M
Team size
566
8ChurnZero logo
ChurnZero

Washington, District Of Columbia, United States

customer success platform

Revenue
$180.8M
Customers
40K
Year founded
2015
Funding
$34.5M
Team size
148
9Brevo logo
Brevo

Paris, France

a leading customer relationship management

Revenue
$150M
Customers
500K
Year founded
2012
Funding
$198.5M
Team size
254
10Listrak logo
Listrak

Lititz, Pennsylvania, United States

Provider of a digital marketing automation platform intended to analyze sales, develop branding and improve customer engagement. The company's digital marketing automation platform personalizes product recommendations for every customer across multiple channels, tracks promotional campaign performance, monitors sales, analyzes consumer behavior and recommends suitable marketing strategies, enabling online retailers and omnichannel digital marketers to create personalized interactions to reach, engage and convert shoppers.

Revenue
$143.2M
Customers
1K
Year founded
1999
Team size
373

Frequently asked questions about Customer Data Platforms Companies

How many customer data platforms companies are there?

Latka tracks 533 customer data platforms companies with reported revenue. Together they generate $8.6B in annual revenue and employ 43.7K people.

Which customer data platforms company is the largest?

Infobip is the largest, with $2B in annual revenue, founded in 2006.

How much revenue does a typical customer data platforms company make?

The average customer data platforms company in this list makes $16.1M a year, across 533 companies with reported revenue. They serve 1.1B customers combined.

Who are the leading Customer Data platforms vendors?

Ranked by annual revenue, the leaders are Infobip, Bird (Formerly MessageBird), ActiveCampaign, IRI and Thryv.

How much funding have customer data platforms companies raised?

The 533 customer data platforms companies tracked here have raised $6.1B in disclosed funding between them.

Related Marketing Software categories

Inclusion Criteria

- Must unify customer data from multiple sources to create a centralized customer profile. - Should provide tools for real-time data processing and analytics. - Must enable segmentation and targeting for marketing campaigns. - Should facilitate personalized customer experiences across various channels. - Not just an analytics tool; must allow for data activation and integration with other marketing systems.