Flipsnack Revenue (2025)

SaaS pricing strategy

$16/month to $200K/year So basically this this customer of ours uses in a very uh wide array of of um uh um uh us uh how do you call it? I'm sorry. Um use use cases. Yes. Um so it's high volumes on several uh uh on on several levels on several departments. And so now take us back to the story. So you launched the business in 2017. Did you raise a bunch of capital or were you were you 2011 actually? Oh 2011. Okay. 2011. Um no we did not uh we did not raise capital back in the days. We started as uh we started bootstrapped. Um and we we worked our way up. Um and lately uh we have been uh we have been uh uh seeking some funding to accelerate our growth. We had a a good vargate period in the pandemics where you know people were spending a lot more time in in front of the computer. Um but then you know we have a uh we had a slowdown and meanwhile um we have moved towards the enterprise world which is a very uh I would say complicated and sophisticated world from several aspects. One of them being the the the time it takes from uh the initial contact to signing a a deal a contract. Fill in the gap here from 2011 to today. So what year did you break your first million of revenue? Do you remember? I don't uh but it's a good question. I I will definitely look into that. But um um it wasn't too long ago. Uh we were we were we you know we started off with a small team and then we started add more complexity to the product and it was you know it was a process that uh an organic growth process. Um and you know we learned a lot and we like to believe that everything that we have learned from customer experience and customer needs we have put in the product. So today u I'm quite proud to say that um Building a hybrid PLG and sales-led model we're very close to meeting most of our customers needs um and we're very close of solving most of our customers problems. And Gabriel with that customer focus how many customers are paying you today? So right now we have over 28,000 paying customers. Um we will reintroduce the premium version. We took it out at some point in time and uh we now realize that we didn't do a very good job on that but we all make mistakes. Um but were were used by um millions of of people. Okay. So 28,000 paying you in 2011 2020. Are you comfortable sharing revenue today in 2025? So probably 2025 will be ending at 15 million. Okay. And where were you at? Where'd you finish last year? Uh probably 12. Are you happy with that growth rate? You know entrepreneurs are never happy. Uh but you know we need to understand that you know markets are shifting. Um needs are shifting. New players are coming uh uh to the market. Um I think we can do better but you know now that we are we're more focused on on the enterprise uh and we are now learning how to deal with uh with enterprise c companies I think the the the revenue for 2026 will look completely different uh in a good way. I think uh I think we will have a impressive growth. Um the way uh the team is is working together right now and the the focus um I I think will take us uh into probably the best year of of Flip Snack. So 2026 should be and will be the best year of Flip Snack. So you're at 15 million of revenue today. How many folks are full-time on the team? Um right now I think it's 94 uh people. Um, and you know, I'm very happy and proud to say that these are people I mean, most of them are people that are with the company for 10 years plus.

Scaling with SEO

160,000 clicks/month And are they based in Romania mainly or what's the split? Yes, most of the most of the people um is in Aradia in in Romania in my hometown. Um and now we are going to as part of our uh growth and expansion efforts uh we're going to open some sales offices. Uh probably Japan, Korea, uh Portugal and Switzerland. Um how many folks in the 94 today are sales reps? Uh approximately six. Um okay, approximately six people are doing sales. Uh but we need to do a lot better on on that side. Well, how do you structure because you're in a very tricky spot. 28,000 paying customers at 15 million of AAR means the average customer is paying $535 per year, but the variant is huge here. You have some customers paying $16 per month. And you told us your largest customer is $200,000 per year. You can't put a sales rep on a $100 per month account, but you absolutely need a sales rep on a $200,000 per year account. How are you solving this? Well, obviously, you know, um none of our sales uh initiatives are um are aimed towards the self-s served people. So, you know, uh self-s serve is just you come to the site, you like it, you pay your subscription, you use it and and so forth with the obviously with the limitations given by uh by your subscription. Um all you know, our sales efforts um uh are towards uh enterprise companies uh that have special needs. Um and we will um we will also be able to offer special services for those special needs but um we all know that you know special uh services come with a higher price tag. Um so our our salespeople's focus is enterprise. Gabriel looks like one of your biggest growth strategies maybe early on especially uh was SEO. I mean, you are a really, really high domain rating here at 91. That's gen generating almost Programmatic SEO and template strategy breakdown 168,000 organic hits to your website per month. I mean, this is really hard to do. Was this intentional? Was it accident? Tell me about your SEO strategy. So, um, I would say consistency. Uh, you know, we're again, we're a company that, uh, was established in 2011. Uh, it's it's been a while. uh we have invested a lot in SEO. Obviously nowadays uh the things are changing with the SEO due to the um AI um that we have out there but um we are we were constantly growing uh our SEO efforts and we also tried to make sure that everything that we say is legitimate. So, you know, it's it's a whole array of efforts that you're doing, but you know, at the end of the day, the fact that that your your uh your consistency is there, your honesty is there, um you're a legit business, uh that basically um uh that basically helped a lot. It looks like based off my sort of quick forensic analysis on your SEO background here. The most successful like tactical SEO thing you've done are templates because they're driving 60,000 clicks to your website free per month right now. If somebody else was competing with you paying five bucks a click, right? That's that's $3 million extra they're having to spend to get that same traffic. You also have templates driving 15,000 clicks a month. Uh were both those things intentional? And what does the management of both those SEO programmatic SEO playbooks look like on a weekly or monthly basis? So we do have a team that uh is is uh handling um uh our templates because um at the end of the day templates are part of our solution. Uh you know uh often times um we want to solve problems fast. Um and um but you know uh we're not creative. creativity does not, you know, uh is not like a cup of coffee. You just push a button and then all of a sudden you're creative. Uh so our templates

Team structure

3 on SEO, 6 on sales, 94 total help a lot and I think that our customers uh are looking uh at at this segment of our business and they uh it it it's very very useful. Uh and we're how many people on your team are focused on the just the SEO uh playbook today? Not a lot. I think uh three people right now. um it's it's not that big but they're not doing exclusively SEO but they they have extensive uh knowh how about you know what to do in order to become SEO friendly I would say interesting yeah so temp this is it I mean this is this is your free traffic generator here this page huh yes yep interesting and are you generating these using AI or is it a human creating every one of these templates it's humans uh creating it but um so what we do we we do two things uh with AI um for now um the uh number one is um accessibility um so if you um if you have if your vision is impaired um our accessibility tool will be able that's that's powered by AI will be able to help you um uh understand the feel of the content and I think we I think my my colleagues did a great job with the accessibility tool. Um, it might not sound that important, but at the end of the day, uh, I think it's it's our responsibility to make sure that everybody has access, uh, or everybody is able to to understand the messages that we're we're trying to to send uh, with our materials. So, accessibility is is one of the things. And now we're getting ready to launch um a tool that will allow you to better find your way around uh our uh features um with AI. So basically you'll tell them, okay, I want to do this and then um our AI will take you to the area that you need to to work with uh to do certain uh things on on on

Paid marketing vs SEO

$140K/month in spend your um uh on your presentations. Okay. Interesting. Interesting. Okay. So AI in the app to help people click around faster, get what they need quicker. You grew with the SEO playbook. Any other growth tactics you use to break 15 million of revenue like affiliates or resellers or anything else, paid marketing? Uh we just started uh affiliates uh and uh also we are now starting um uh with influencers uh obviously in the areas that um uh are most interesting for us. uh you know like again uh hotels um real estate uh training materials uh employee benefits. So you know uh we're trying to to find influencers that uh are in that area so that they can tell uh their audience about about us and how about how fast and how well we solve their problems. And are you spending money on paid advertising per month right now? have said about how much we do we do spend um I think uh I think we're uh spending around 120 140k a month and and is that on Google or which platform? Uh I think there's several platforms but probably the most um uh the most significant one is is Google. Mhm. Using an agency for that or it's in house? No, it's in-house. Uh basically we we do it on our own. We're trying to see if balancing those budgets towards uh influencers might make a difference. Um but you know, we're eager to see that. And also um you know, working um uh with with people in in different industries um would probably be able to help our growth. Interesting. And and just to confirm here too, you mentioned you were bootstrapped at the start. Are you still bootstrapped today? How much of the business do you still own? Uh right now 100%. Okay. So this is amazing. Uh it's rare you get someone 100% bootstrap. Now you

Bootstrapping vs fundraising

$2.5M via Founderpath have if you're comfortable sharing obviously we've worked together. Are you comfortable sharing how we work together and what that was like? Maybe how much. For sure. Yeah. Yeah. Yeah. Yeah. For sure. So what was it like? Why did you come to Founder Path for Capital? Obviously you want to stay bootstrap but what was the capital need? So basically exactly the you know the expansions uh the ex the trend that we want to accelerate um uh we want to move uh a bit faster. uh there's a lot of uh learning that we need to do um and in this world uh to learn costs a lot. So we wanted to make sure that um you know we uh we are um capital efficient and also we we have a backup I would say. Um and then um we have tried and we're trying new things now and once they're confirmed uh we will invest more and more uh into those uh into those areas. So uh your funding was um uh very beneficial to us. uh and I'm assuming that by uh the middle of the year uh you will be able or we will be able to see um the the benefits of uh of of the funds that we we got uh from you and uh obviously we will uh both take the the the we will be both take the the benefits of uh these fundings. Gabriel is a tough guy to negotiate with. I will tell you, you know, we've deployed almost a quarter billion dollars on 250 million and his CFO is guy named Andre. My lord, beat me up. But it was a work. So I obviously partner with you and it all started because I love the product. I actually used the product before I even met you and then you reached out. I said, "Oh, this is a natural fit." Are you comfortable sharing, Gabriel, how much you took? Um, I don't think it's necessary at this point. Uh but what I um what I would suggest is uh when we have very clear and uh uh interesting results uh we both do another episode of this where we deep Competing with VC-backed players and raising awareness dive into into everything. We would love that. Tell me more about what you want to do the business going forward. Obviously you're moving to the enterprise. You're a serial entrepreneur so you have a lot of things you could spend your time on. You're at 15 million bucks of revenue. If someone came to you today and offered you a a 10x multiple, so 150 million all cash upfront, do you take the deal? You know, there's a saying, never say never. It's uh it's obviously interesting. Um to be honest, my full focus right now is on growing the business because I strongly believe that my colleagues have crafted a fabulous product. Um and what I want to do now is to push it. Uh we're lacking awareness. uh one of this is probably the biggest problems the biggest problem that we face is that we don't have enough awareness. Um now obviously uh at the end of the day we're all working for money. So if somebody would uh would say okay I'll give you today 10x um I would say perfect uh let's uh talk back uh in August September um and then uh we'll see what happens. But right now I'm exa my my focus is exclusively onto the growth uh of of the product because again I think it's a fabulous product. All right. Well, Gabriel, if people want to check it out, test the product, it's very easy to try it. Where can they find more about you online? Well, um obviously flips.com and um what we could do is uh throw in a discount if they come from here. So uh maybe we'll come up with a Nathan discount or something. Uh so uh if they will test it out and like it uh they will also get a discount due to the fact that they are your uh viewers. We love that. Let's just come up with a code now. And so since we're recording, can we do Lata podcast? We can put in your system later. Perfect. Yeah, let's let's do this. What would be what would be a sweet uh discount? Let's uh figure that out. Well, your pricing Yeah, your pricing 2026 outlook: growth plans and enterprise expansion starts at 16 a month and goes up to 85 a month. Uh so we'll figure that out later. But yeah, guys, check it out. Again, I love the product. I mean, it's so easy for me to promote stuff that I use, right? So, I I love the product. I'm also obviously invested on the debt side, uh, via Andre and Gabe and his team. So, um, check it out. Flipsnack.com. But, uh, in summary again, serial entrepreneur launched Flipnack in 2011. Bootstrap Boke 12 million of revenue in 2024. In 2025, 15 million of revenue, guys, 28,000 paying customers. Uh, 94 folks full-time on the team, only six sales reps. They've really leveraged incredible SEO over 100,000 clicks per month coming to their template library to get a lot of free users to convert to paid and then they upsell those folks to larger accounts. So much so that their largest customers paying $200,000 per year. I mean talk about a range $10 a month premium user basically fremium to 200,000 ACV. Gabriel's got the world in front of him in terms of growth as they pivot more to the enterprise in 2026. Check it out at flipsnack.com. Gabriel, thanks for taking us to the top. Thank you so much, Nathan.