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How Fotomerchant grew Fotomerchant to $1.4M revenue with a 13 person team in 2025.

Fotomerchant is the premiere website, portfolio, commerce, and marketing platform for photographers. Fotomerchant is an online service that provides website publishing, e-commerce, financial management, and business intelligence tools for professional photographers. Launched in September 2009, Fotomerchant currently services the Australian professional photography marketplace, and in March 2010, launched the service in the United States of America. Fotomerchant aims to be an all-in-one solution for photographers to manage their website, portfolio, and e-commerce store with additional tools to help them manage their business analytics and gain insights into their marketing campaigns. The goal is for Fotomerchant to become a pivotal part of the photographer's daily workflow and for the service to increase their profitability through improved productivity and integrated sales and marketing tools.

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Fotomerchant Revenue

In 2025, Fotomerchant's revenue reached $1.4M. Since its launch in 2007, Fotomerchant has shown consistent revenue growth.

Fotomerchant Revenue GrowthReported revenue / ARR by year$0$400K$800K$1M$2M2007200920112013201520172019202120232025$0$1MSource: GetLatka.com
YearMilestone
2025Fotomerchant Hit $1.4m revenue in September 2025
2007Launched with $0 revenue

Fotomerchant Valuation, Funding Rounds

Fotomerchant's most recent disclosed valuation is $4.3M.

Fotomerchant is a bootstrapped Other Analytics Software startup. Founded in 2007, Fotomerchant has grown to $1.4M in revenue without raising any venture capital or outside funding.

As a self-funded Other Analytics Software SaaS company, Fotomerchant has built its business with no outside investment.

Fotomerchant Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120072007 cumulative: $0 • 2007 Founded: $02007 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Fotomerchant Employees & Team Size

Fotomerchant employs approximately 13 people as of 2026.

Fotomerchant has 13 total employees in different roles and functions.

Fotomerchant Team GrowthReported headcount over time036912152007200920112013201520172019202120232025001313Source: GetLatka.com
YearMilestone
2025Reached 13 employees (September 2025)

Customers

We do not have customer count information for Fotomerchant yet.

Frequently Asked Questions about Fotomerchant

What is Fotomerchant's revenue?

Fotomerchant generates $1.4M in revenue.

How much funding does Fotomerchant have?

Fotomerchant raised $0.

How many employees does Fotomerchant have?

Fotomerchant has 13 employees.

Where is Fotomerchant headquarters?

Fotomerchant is headquartered in Sutherland, New South Wales, Australia.

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Compare Fotomerchant to the industry

Fotomerchant operates across multiple industries. Browse revenue, funding, and growth data for Fotomerchant in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Fotomerchant Revenue 2025: $1.4M ARR, $4.3M Valuation