Fullfunnel
Poland
2022 Revenue
$700K(Est.)
Customers
8
Funding
$0
Avg ACV
$87.5K
Team
4
Founded
2020
Fullfunnel Revenue (2022)
Fullfunnel generated an estimated $700K in annual revenue in 2022. Source: GetLatka estimate
Fullfunnel is a bootstrapped ABM and demand generation consultancy founded by Andrei Zinkevich that helps B2B companies with high average contract values and long sales cycles build enterprise sales motions. The firm operates a three-tier revenue model spanning bespoke consulting engagements, live group bootcamps, and on-demand courses, all delivered by a lean team of four.
As of mid-2022, Fullfunnel was projecting approximately $700,000 in annual revenue, up from $200,000 in 2021, while serving a maximum of eight concurrent clients at a typical project value of $50,000. The company was fully booked through the end of Q2 2023 at the time of the interview.
Zinkevich, 35 at the time of the interview and active in B2B marketing since 2007, described the business as profitable and self-funded, with no plans to raise outside capital. Accumulated profits were being earmarked for a SaaS product the team planned to relaunch and validate in 2023.
Last updated
Fullfunnel Revenue
Fullfunnel projected approximately $700,000 in revenue for full-year 2022, up from $200,000 in 2021, representing more than a tripling of revenue year over year. Zinkevich attributed the growth to doubling down on demand generation, particularly in the United States and Canada, and to an evolution toward more advanced, higher-value client engagements that include retainer arrangements on top of project fees.
Zinkevich broke the projected $700,000 into three streams: roughly $500,000 from consulting engagements with top-tier clients, approximately $150,000 from live bootcamps launched in 2022, and around $50,000 from on-demand courses. The live bootcamps are four-to-six-week group training programs focused on specific topics such as ABM or demand generation. The on-demand courses are delivered through a learning management system where clients pay to put team members through the curriculum.
Profitability was confirmed by Zinkevich, who noted that accumulated cash from the profitable consulting business was being set aside to reinvest in a SaaS product the team planned to relaunch in 2023. Forward revenue was not given as a specific figure for 2023. Based on the trailing growth rate of roughly 250 percent from 2021 to 2022 and the constraint of an eight-client capacity ceiling already fully booked, a GetLatka estimate for 2023 revenue would range from approximately $800,000 to $1,000,000, applying a deceleration-adjusted rate that accounts for the firm's deliberate capacity cap. This is a GetLatka estimate, not a figure Zinkevich stated.
Fullfunnel Valuation, Funding Rounds
We do not have funding information about Fullfunnel yet.
No funding has been reported for Fullfunnel yet.
Founder / CEO
Andrei Zinkevich
CEO
Andrei Zinkevich is the founder and CEO of Fullfunnel. He was 35 years old at the time of the July 2022 interview and has been active in B2B marketing since 2007, giving him roughly 15 years of domain experience. He is also the author of a LinkedIn Content Marketing book.
Prior to focusing exclusively on the Fullfunnel consulting business, Zinkevich and his team were simultaneously working on a SaaS product. That project was paused when the consulting business gained traction, which also reduced the team from six people to four. As of mid-2022, Zinkevich described plans to relaunch a new version of the SaaS product, targeting first paying beta customers by the end of 2022 and a broader release in 2023, funded by profits from the consulting business.
Net worth was not discussed in the interview. The company is bootstrapped and no ownership percentages or valuation figures were stated, so no net worth estimate can be derived.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 37 |
Customers
Fullfunnel caps its concurrent client roster at eight, a limit Zinkevich described as a deliberate capacity constraint tied to the firm's methodology of deeply embedding with each client. As of July 2022, the company was fully booked through the end of Q2 2023.
The firm serves two primary client subsegments. Service-based companies selling high-ticket services typically carry average contract values between $150,000 and $1,000,000. B2B technology companies served by Fullfunnel typically have ACVs between $10,000 and $100,000. Fullfunnel's own minimum threshold for the enterprise deals it helps clients pursue is five to six figures in ACV.
Engagements begin with a low-ticket alignment audit and roadmap priced at $2,000, which Zinkevich described as a fixed-price, two-week activity that produces a customized program plan. The typical full project value is $50,000. Some clients move to retainer arrangements after the initial project, at customized pricing.
Fullfunnel serves 8 customers.
Fullfunnel Business Model
Fullfunnel operates a three-tier consulting and training model. Tier one is bespoke consulting, which Zinkevich projected would generate roughly $500,000 of the firm's approximately $700,000 in 2022 revenue. Tier two is live bootcamps, four-to-six-week group training programs on topics such as ABM and demand generation, projected to contribute approximately $150,000. Tier three is on-demand courses delivered through a learning management system, projected to contribute around $50,000.
The entry point for new clients is a $2,000 alignment audit and roadmap engagement. From there, a typical project runs approximately $50,000. Retainer arrangements exist for more advanced clients at customized pricing. The firm uses a fixed-price model for the audit and roadmap phase, providing full transparency on scope before a larger commitment.
Zinkevich confirmed the business is profitable, and described using accumulated profits to fund reinvestment in a SaaS product. Gross margin, burn rate, churn, LTV, CAC, and other unit economics were not discussed in the interview. The ABM motion the firm builds for clients involves just two people on the client side, one marketer and one SDR, which Zinkevich cited as a deliberate design choice to minimize disruption to existing client operations.
Point-in-time figures shared on the GetLatka podcast, each linked to the exact moment it was said on camera.
Customers (2022)
8
“Nathan Latka: How many of those companies are you working with today? Andrei Zinkevich: Considering our capacity, we don't take more than eight clients. And for now, we are fully booked until the end of Q2 of the next year.”
WatchFullfunnel Employees & Team Size
Fullfunnel had four team members as of July 2022, comprising two full-time employees and two part-time contributors. This was down from six at the time of a prior interview, a reduction Zinkevich explained by the pausing of a concurrent SaaS project that had required additional headcount. With the consulting business generating roughly $700,000 in projected 2022 revenue across four people, revenue per employee was rising.
Fullfunnel employs approximately 4 people as of 2026, down from 6 in 2021. It serves 8 customers that rely on its solutions.
| Year | Milestone | Source |
|---|---|---|
| 2022 | Reached 4 employees (July 2022) | Not recorded |
| 2021 | Reached 6 employees (January 2021) | Not recorded |
Frequently Asked Questions about Fullfunnel
Is Fullfunnel still an independent company?
No. Fullfunnel was acquired by SalesWorks.
What is Fullfunnel's revenue?
As of 2022, Fullfunnel generated an estimated $700K in annual revenue.
Who founded Fullfunnel?
Fullfunnel was founded by Andrei Zinkevich.
How many employees does Fullfunnel have?
As of 2022, Fullfunnel had 4 employees.
Where is Fullfunnel headquartered?
Fullfunnel is headquartered in Poland.
Compare Fullfunnel to the industry
Fullfunnel operates across multiple industries. Browse revenue, funding, and growth data for Fullfunnel in each sector below.
Full Interview Transcripts
He Shut down SaaS to Print Money ($700k) in High Margin Agency modelJul 27, 2022
[00:00] Hey, folks. My guest today is Andrei Zinkevich. He's the founder of Fullfunnel. An ABM and demand generation training for b to b companies with high ACV and long sales cycle. He lives and breathes B2B marketing all the way since 2007 as the author of LinkedIn Content Marketing book. Andrei, you ready to take us to the top? [00:17] >> Yeah. Thanks a lot for inviting me again. Happy to chat with you. [00:21] You bet. So just to be clear, SaaS companies can hire you to help, like, basically spin up SDR reps and close deals? [00:27] >> Yes, that's correct. But more precisely to land enterprise deals. [00:32] Enterprise. Okay. What does enterprise mean? Above what ACV? [00:35] >> Yeah. So five, six figures. [00:37] Okay. Interesting. Five, six figures. And are there any brands you can talk about that you've that you're working with that are SaaS companies? [00:45] >> Yeah. I mean, I can't reveal, you know, existing customers because of NDA, but I can share some of the past clients happy, you know, to discuss, like, specific use cases. But generally speaking, a survey of our clients, we have two subsegments. The one is service based companies that are selling high ticket services, and average contract value is around 500 k, in between 1 500 to 1,000,000. And when it comes to b to b tech companies, usually, [01:17] >> their ACV is in between $102,100 k. [01:21] Mhmm. Okay. Got it. That makes sense. Now explain to me how the process works. If someone is listening right now that that has one customer paying $200 a year, they don't want to hire 30 sales reps to do this. They want to rely on you to help sell more $200,000 a year contracts. What would that look like? [01:34] >> Yeah. So, look, we have a very dedicated, like, very specific methodology. And we usually involve just two people, one marketer and one SDR to build ABM motion inside the organization. And why that way? Because other, you know, team members are running different operations. Sometimes something works for them. Sometimes it doesn't work. So the way how we usually start is we start with alignment where we involve executives, sales and marketing, and we start talking about the goals, the [02:06] >> bottlenecks, the challenges they are currently facing, and where they want to be. Right? Setting up the realistic expectations. So the next step is we talk to sales and marketing, diving deep into marketing and sales processes, campaigns that they have done in the past, how the prospecting process looks like, how well they are satisfied with different, you know, funnel stages, And review this campaign's goal is not criticizing the teams, but basically understanding what can be done [02:36] >> better, what should be fixed in their businesses. And based on our experience and based on our learnings, we create a customized plan for these companies. Now the next step is basically launch and pilot campaigns. One of the biggest mistakes I believe these companies are making if when they hear about new, you know, tactics strategy or whatever it is, ABM demand generation, they usually don't have skill set. But what they want to do is they want to [03:05] >> launch a massive campaigns, you know, to impress executives or investors with the results. And usually, these campaigns suck. Why? Because they are heavily dependent on automation, on software, on different things, but the truth is that they skip lots of fundamental things like marketing message, talking to their customers to understand the buying process, how to influence the buying process. Right? All of these things that are really, really important. So this is the way how we start launching [03:35] >> the campaigns. I [03:37] But, Andrei, sorry. Just to just to jump in for a sec. So when someone hires you to do this, how do they pay you? [03:44] >> Yeah. So we usually have, like, two options. Option number one is payment per sprint or per project. [03:54] Oh, what's going on there, YouTube? Good to see you guys. Now imagine this. You love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this, we've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second. But you log in, you connect [04:18] your Stripe account, you see your valuation real time, you can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna [04:42] get a different valuation. A VC is gonna pay a different valuation, Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here. Right? So the teal is what a VC would pay. Yellow is what private equity And red is if you sold the whole thing outright. Now what's cool about this is this is [05:04] not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction 1,200,000 seed round 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're [05:30] going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. All right. We're gonna go back to the YouTube video here in a second. But [05:52] if you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link, this link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into [06:18] the interview. So So what what why not, like, pay per SDR? [06:25] >> Never consider this option for several reasons. Why? Because, as I said, initially, we start pilot campaign with just two people, one marketer and one SDR. Right? And in this case, basically, we'll make less money if we're considering, you know, your offering. So our goal is to build the momentum and build the trust and get the results fast. When it comes to the results, we usually focus on some leading indicators, right, that can tell us that we [06:52] >> have traction and we can we can generate revenue with this campaign if we'll maintain it in the future. So the next stage is operationalization. And this is where we start bringing more people. So in this case, it might make sense to share or let's say, offer the this price and like you suggested that in [07:12] the So, Andrei, when you say, sorry, pay per project, what how much are we talking? How do you define what the project is? [07:17] >> Yeah. So typical project value is around 50 k for our company. [07:22] Okay. Well, yeah. But no one's gonna pay that unless they understand what it's for. So how do you define what the project is? [07:27] >> So this is why I'm saying that initially, we have a low ticket engagement, this marketing and sales alignment. Right? And plus audit and then road map. And so it's a two k activity. It's just transparent price. We have fixed price model. It's two weeks engagement. And based on this, we create a customized program. So every single company knows what exactly we are going to do. [07:49] And how many of those companies are you working with today? [07:52] >> With how many companies? Yeah. So we don't take yeah. Considering our capacity, we don't take more than eight clients. And whenever we have, let's say, empty space, so we just involve a new client. So in our case, for now, we are fully booked until the end of q two of the next year. [08:13] Mhmm. Okay. And so what does that mean? How much revenue will you guys do this year, you think? [08:18] >> So this year, I believe, will be close to I mean, projected revenues should be around 700 k. [08:26] And what what did you do last year? [08:29] >> Last year, it was when we chatted with you, it was 200. [08:33] Yeah. That's really impressive growth. How many folks are now full time on your team? [08:37] >> So two full time people, two part time. [08:40] Two. Okay. So four so your team's smaller than last time. You had six last time. [08:44] >> Yeah. Because then at that time, we were we were working on some SaaS project that we paused just because we got traction with this with this business and that's why changed? [08:56] What how did you, you know, what how did you start getting traction with this business? You changed your pricing or your model or what? [09:01] >> Just basically the evolution. So we doubled down on demand generation last year and especially in United States and Canada got some fairly good traction. And basically, the evolution of clients are more challenging projects, more advanced clients. And I I mentioned with your typical price, but with some of these clients, we have retainer. Right? And that's diff different story. It's usually customized price. And so [09:29] >> this is how we ended up where we are now. [09:31] Mhmm. Okay. This makes sense. So four people, $700,000 in revenue this year. I mean, how do you service eight customers that with four people? I guess one marketer and one salesperson can work up with eight clients at a time? [09:42] >> Not exactly. So when it comes to consulting business, basically, let's split this revenue. So when it comes to this because we have three tiers of clients. Right? Tier one clients, these are our consulting clients and we generate from consulting. If, like, let's say considering this 700, I believe 500 k more or less would come from consultant, then we have what we launched this year for our tier two clients. So basically, for smaller tier teams, so called [10:14] >> live boot camps. These are four, six weeks, you know, group training programs on specific activity like ABM or demand generation. So we expect 150 k, and around 50 k will come from on demand courses. [10:32] Mhmm. Mhmm. Got it. On demand. Okay. Got it. On demand. So people can, use on demand courses. Do you put them in an element like a learning management system where people can pay to put their team members through it? [10:42] >> Exactly. [10:43] Okay. So you figured a way to sort of scale consulting in a high margin way? [10:46] >> Yeah. Exactly. And what we are planning to do just to scale our operations and basically diversify the revenue is because we got lots I mean, our profitability helps us to accumulate some cash that we can, again, reinvest in the SaaS product that we started to work last year. Right? And we chat with you about this. So next year, we are going to basically double down on it. Double down if if it will be validated that [11:12] >> if it will get traction. So that's that's the point and add a new line and slowly moving towards SaaS business model from consulting. [11:23] That's Yeah. I mean, you're going the opposite way. You had a SaaS company at your agency. You shut it down because the agents started taking off, but you still have that DNA of a SaaS business. Do you think you'll ever sort of double down and refocus on that next year, 2023? [11:34] >> Yeah. We hope to do the because I mean, while what was our problem? We didn't dedicate enough time, and that's this this is one of the biggest mistake I realized we've made last year. So we didn't dedicate enough time, you know, to basically generate traction for that SaaS product. And it also, you know, impacted the way how we communicated with the development team, etcetera. So now based on the feedback and, of course, we feel market much [12:01] >> better and we speak with every single customer launched. As you know, we have our own community. We got lots of feedback how this SaaS product might look like. So we have much better idea what to sell and more or less what would what we are doing now. Again, we are creating a better version of this new product. And until the end of the year, we want to have, like, first paying customers for the beta. Of course, [12:26] >> collecting the testimonials, the use cases so we can, you know, release it next year and start scaling it. [12:32] Mhmm. Mhmm. Okay. That all makes sense. Well, we're certainly rooting for you. Now you guys are still bootstrapped. Right? Or have you raised capital? [12:38] >> Yeah. We are bootstrapped. [12:40] I love that. Any plans to raise or you wanna stay bootstrapped? [12:44] >> At current point, we just prefer to be bootstrapped. [12:47] Alright, Andrei. I love that. Let's wrap up with the famous five. Number one, favorite book. [12:51] >> Favorite book, [12:54] >> if when it comes to business, it's 80/20 by Richard Koch as well, 80/20 Sales and Marketing by Perry Marshall. When it comes to nonfiction, I love the cyberpunk books by Neal Stephenson. So he's like yeah. He's crazy guy. [13:13] Number two, is there a CEO you're following or studying? [13:18] >> So I left I told last year, I'm following you. I'm following Casey Craig. I'm from Craig. He's really a fantastic guy. So but not that much. I must have if if I must have following folks from my marketing space. We can call Chris Walker, for example, from Refine Labs. He is also CEO, but still he's b two b marketer. [13:38] Number three, what's your favorite online tool for building the business? [13:43] >> Good question. So I would say probably something that is related to my marketing space. I love a new marketing automation software, Encharge. I switched from ActiveCampaign, and this software is dope. I would say that they have a bright future if they will continue to grow the product the right way. That would be a fantastic marketing automation software. [14:05] Number four. How many hours of sleep do get every night? [14:13] >> Good question. If I can can honestly just think about this. [14:21] >> If I if I can skip it, let's let's [14:24] We'll skip it. Number last one here. [14:25] >> What's your situation? Married, single, kids? [14:28] >> Yes. Married, two kids, two sons. [14:31] And I think you're, what, 35 now. Right? Yeah. Very cool. Last question. Something you wish you knew when you were 20. [14:39] >> I recently wrote post about 18 things I wish I had learned when I was 20. But if if I would share just one thing, start the personal branding sync and building the audience as fast as possible and getting read from corporation world and start my own business as fast as possible. [15:01] Guys, fullfunnel.io is an agency that helps you scale your sales and your outbound quickly. They did $200,000 in revenue last year, on track this year to more than triple that to $700,000 in revenue and with a smaller team. So revenue per employee went up because they got more efficient. They're recording their systems. They're putting in a learning management system, which you can pay to put your team members through, or you can pay full funnel directly to [15:20] run that ABM and spin up that ABM campaign for you. Working with about eight customers right now booked through Q1 of twenty twenty three. You can also listen to Andrei and his co founder on September 1 in Austin, Texas at our event, Founder500. We hope to see you guys there. And Andrei, thanks for taking us to the top. [15:35] >> Yeah. And thanks a lot for inviting us again. Super excited about your conference. And again, happy to chat with you. [15:44] One more thing before you go. We have a brand new show every Thursday at 1PM central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live, the founder shares back end dashboards, their expenses, their revenue, ARPU CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday 1PM Central. [16:09] Additionally, remember these recorded founder interviews go live. We release them here on YouTube every day at 2PM Central. To make sure you don't miss any of that, make sure you click the subscribe button below here on YouTube, the big red button and then click the little bell notification to make sure you get notifications when we do go live. I wouldn't want you to miss breaking news in the SaaS world, whether it's an acquisition, a big fundraise, [16:32] a big sale, a big profitability statement or something else. I don't want you to miss it. Additionally, if you want to take this conversation deeper and further, we have by far the largest private Slack community for B2B SaaS founders. You want to get in there. We've probably talked about your tool if you're running a company or your firm if you're investing. You can go in there and quickly search and see what people are saying. Sign up [16:53] for that at nathanlatka.com/slack. In the meantime, I'm hanging out with you here on YouTube. I'll be in the comments for the next thirty minutes. Feel free to let me know what you thought about this episode and if you enjoyed it, click the thumbs up. We get a lot of haters that are mad at how aggressive I am on these shows, I do it so that we can all learn. We have to counter those people. We got [17:12] to push them away. Click the thumbs up below to counter them and know that I appreciate your guys'support. Alright, I'll be in the comments. [17:19] >> See you.
Why SaaS Founders Use Them as SDR's, First Sales HireJan 6, 2021
Introduction hello everyone my guest today is Andre zenovich he's the founder of funnel.io and Roi plan a marketing planning platform he lives and breathes B2B marketing all the way since back 2007 he's the author of LinkedIn content marketing how to generate high quality leads on LinkedIn without cold messaging ads it did very well in terms of books we're excited to chat with him today Andre you ready to take us to the top yeah exactly thanks a lot for inviting me thanks a lot for having me on your show so you bet so let's let's pick one to focus on funnel.io and Roi plan which one of these did more Revenue in 2020 full funnel.io C Roi plan it's still a startup that should be validated this year so we can touch it but let's chat about funnel.io okay great and and and what does funio do what's the revenue model so it's a consultancy and uh in the last quarter we also added a subscription um let's say product called Full funel academy by we train B2B marketers with a focus on growing B2B companies with complex and long sales Cycles but basically the key Revenue comes from Consulting projects and how much Consulting Revenue did you do in 2020 uh so you know we have a couple of uh Services um one let's say our key service is partnering with B2B marketing and sales teams where we join that team as team extension or let's say um as an advisers and at the same time we are partnering with Europe European accelerators like IM and Gant or scale up Flanders in ANP in Belgium and basically that's another product where we train the startups you know on these uh areas which belong to our key expertise so uh when it comes to consultant projects we accomplished around um if I'm correct 27 projects last year and uh in terms of uh collaborating with startups from these accelerators uh with trained or coached um let me calculate the right figure so it's like 51 startup in total and Andre what does that translate in terms of Revenue last year on the Consulting basis so uh we finished uh last year almost at 250k uh EUR Revenue spot uh basically for two man band I believe that's a good and when did you launch the software business Roi plan actually I launched it uh last year I came up with an idea so I found a technical co-founder and basically we created an let's say better version of that product last February uh I mean 2020 February and I started to validate the product but uh you know the idea like like uh my my idea wasn't uh that good at least it wasn't you know meeting the expectations of the market so I did around 50 beta tests and collected the feedback from different uh verticals from different job rols and basically figure it out who is our who should be ideal customer profile for MVP product and what exactly MVP should include and basically it took us almost a year to create this MVP which I'm working right now so basically January and February of 2021 is uh exactly the period where I'm focusing on growing our plan got it how much Equity did you give your technical co-founder so it's 5050 okay you split it 5050 and are you both paying yourselves or you both working for free we are we are working for free so it's a self-funded startup uh created on our funds and when do you I see on your pricing page you have your pricing listed at $14.99 per month for RI plan. when do you think you'll get your first paying customer and where will they come from actually we have paying customers Currently serving 3 customers but uh they how how many paying customers so we have three paying customers but they bought lifetime deals actually as I mentioned I was do uh I was doing during last year I was what did they pay for the lifetime deal Andre uh it depends really so the because there were different types of deals for one of the customer I suggested as well on going marketing support so it's a marketing agency from Italy and I suggested like an ongoing let's say one time per month I'm joining their team and help them with their projects they're delivering to their clients so it's they they are paying for Lifetime deal for their entire how much did they pay for that yeah ���50 uh this is the monthly price uh for one Custer Andre hold on sorry is it 150 a month they're paying or they pay one time 150 no no it's ���150 per month but it's a lifetime price for them for all the so they can keep paying you they can keep paying 150 bucks a month but they could also cancel and pay you nothing uh yes yes exactly so I mean this is a lifetime price but at the same time to customers from this beta test bought a lifetime deal just one paid ���150 for better version but you know we had just one feature and and they pay that every month or they just paid it one time no that was a one time payment and then uh on the second round of better tests we had a second customer who paid ���200 and yeah there's a lot of folks listening right now that are dying to get their first dollar of Revenue so understanding how you set up those first 50 beta tests last year is really valuable how did you set them up so basically uh I have uh current assets uh I was running and I'm still running B2B marketers and Founders Community since 2017 and basically the launch was pretty easy CU I was chatting with the most community members and of course I know most of them I was uh I was reaching out to people who can you name Andre to like some of those communities what's your biggest one uh you mean community members no the communities you run the name of the community the B2B marketers and Founders on Facebook and what platform on Facebook okay on Facebook yes how many members are in that group so it's but basically just to give you an idea it's not the biggest one but I believe this is one of the most quality communities just because on the feedback of community members because we don't allow everybody to jump into the community despite its free community uh so we decline let's say 80% of uh inquiries that's why that's why so basically I was reaching out to people with who I have established a good relationship and I knew that companies might be an ICP for ouri plan and that's it just because of when did you launch the group it's at 3,900 members right now when did you launch the group what year so it was the end of 2017 and when did you write the B2B LinkedIn content marketing book it was the beginning of 2019 I see and how did the book do how many copies did you sell um so we sold uh over gum Rod we sold so far 500 copies uh on Amazon we sold almost 3,000 copies and uh before launching this we had a campaign on product hunt but it was you know I can't I can't treat it as a sales revenue cost we did a promotion basically to collect the feedback you know before launching the book and uh we are product hunt we sold uh if I'm correct around 2,000 copies but the price was something around five bucks yeah of the book or of Roi plan of the book so you sold 500 on gumroad 3,000 on Amazon and 2,000 on product so about 5500 total copies sold that's great congratulations thank you so much so so you clearly understand distribution you're approaching us from a Community First mindset um what I would say is I'm I'm shocked you know have more paying customers on Roi plan because you already have distribution why can't you convince more people that have bought your book and that are in your community to pay 15 bucks a month to use Roi plan the biggest problem is that I didn't focus last year on have promote an AI plan CU I was I don't know if it's my mistake uh but I was heavily you know uh involved in the client projects and basically that was the reason why I rebranded get leader and partnered with my co-founder lad and we launched full funnel and right now we are moving towards product our services and hire two people just you know to scale how many people are on the team right now oh four people we hire people how many Engineers uh for funnel.io we don't have Engineers we just if we need some uh development help we invite we invite sry people from Roi plan def how many Engineers on Roi plan four okay so there's four full team members on Roi plan they're all not fulltime that that's another deal with Roi plan so these are not full-time Engineers basically uh only me and cofounder are full-time but that was let's let's say it's a for last year it was a side project and as I mentioned uh we did lots of these beta test just to collect the feedback to get uh I understand so Andre on on I just want to understand on Roi plan how many are either full-time or part-time currently today so as for full-time we can count only me and my co-founder and for uh part-time in place we have four developers so six total yeah I see okay great and how are you where are your engineers based all in warso in Poland where I am from and and what do you pay a junior engineer in Poland uh you mean the average hour right yeah in Poland uh so for senior or let's say for our senior full stack developer we are paying 40 bucks per hour and for our let's say uh junior uh meet uh Engineers we pay dependent on the scope from 25 to 30 bucks and where are you getting the money to pay for this you're still basically from consultancy yeah okay so Bootstrapped you're using consultancy Revenue to fuel the building of your SAS company have you raised outside capital or are you bootstrapped we are boot trapped we love bootstrap it's tougher it's slower it's tougher it's slower growth but in the long run it's usually worth it okay very cool now do you have any this is why uh not at this point and the reason why because I don't have a pressure and as I mentioned that's why last year I focused on growing full funnel and actually you know uh hit the revenue so we can f a plan and basically we did exactly what we wanted I mean we implemented the features uh we wanted to implement we listen to the potential customers and that's why right now I'm going to monetize it and bring the new customers to this software MH and and what are your total expenses right now for Roi plan uh so in total it's uh I can just open the spreadsheet so five it's like 79,000 loty it's our Polish currency so it's around 20K okay 20,000 per month no no it's just all the Investments and total of CR what did you spend last month on expenses on Roi plan so it's it was like uh around uh 3K okay got it so not too bad um and and when do you think right Monthly recurring revenue now I mean you have one person paying 150 bucks a month that's really your only recuring Revenue right now um I mean what do you think you can grow it to by the end of the year so I feel this year be able to reach at least 100K in annual record and revenue at at the end of the year so at least this is my goal for this year if it will be better I will be happy well we're rooting for you let's wrap up here with your Famous Five number one besides your own what's your favorite Business book Andre uh sorry can you please repeat what is my favor favorite Business book my favorite Business book is uh sorry how it's called 820 in sales and marketing written by Perry Marshall number two is there a CEO you're following or studying so the CEO who I love is casy Graham from uh gra if you know this uh startup company from us basically I love the style what's the name of the website gra gra sell it g i a V W uh y sorry gravy g r a y yeah gray.com um I'm not sure if like just a second I will type [Music] and uh oh you're talking his last name is gray casy gray.com ah you mean I was I was thinking that you're talking about the company Casey Graham G what's the name what's the name of the company Andre that he is building gravy gravy can you sp it g r a g r a v y uh I'm not sure if it's um let me see I'll look him up why do you like him gra pay it's like gravy payments but I don't know if the domain is. so I love uh his leadership style and the way how he built his LinkedIn profile and basically his let's say entrepreneurship Mantra he told like our key goal for all people who we are hired to gravy is basically to make a great career and help them to become entrepreneurs so their goal is to help these people to build personal brands on LinkedIn as well to establish this leip the website is called casy uh sorry gravy solutions. a URL number number three what's your favorite online tool for building your business uh it's it depends because I use marketing tools I use project management Andre pick the tool that you use the most so it would be slack slack number four how many hours of sleep to you get every night uh seven okay and what's your situation married single kids married and I have two kids two kids very good and how old are you uh I'm S4 last question what's something you wish you you when you were 20 oh I wish that uh I should believe more in my myself and started my entrepreneurship career faster because uh I was afraid to do it but uh just uh looking back at my Tis of running this consultancy business if I could started it early I believe I would be much uh much uh more advanced or at least at another Revenue Point than right now guys they here at Andre with full funnel.io it's an agency he did about a quar million dollars in Revenue last year he's using that agency Revenue to build a SAS product called roip plan. to help you create manage and control all of your marketing plans he's got a few customers at 150 bucks a month spending $3,000 total right now per month on full expenses two Founders four developers based in Warsaw Poland average salary there it's called between 20 and $40 per hour no plans to raise Capital bootstrap today looking to scale so that he can potentially go out and hire more Engineers to accelerate his product road map K uh thanks for taking us to the top Andre thank you so much for having me today and plash at the chat for you one more thing before you go we have a brand new show every Thursday at 1 p.m. central it's called Shark Tank for SAS we call it deal or bust one founder comes on three hungry buyers they try and do a deal live and the founder shares backend dashboards their expenses their revenue arpu CAC LTV you name it they share it and the buyers try and make a deal live it is fun to watch every Thursday p.m. central additionally remember these recorded found interviews go live we release them here on YouTube every day at 2 p.m. central to make sure you don't miss any of that make sure you click the Subscribe button below here on YouTube the big red button and then click the little bell notification to make sure you get notifications when we do go live I wouldn't want you to miss breaking news in the South World whether it's an acquisition a big fund raise a big sale a big profitability statement or something else I don't want you to miss it additionally if you want to take this conversation deeper and further we have by far the largest private slack community for B2B SAS Founders you want to get in there we've probably talked about your tool if you're running a company or your firm if you're investing you can go in there and quickly search and see what people are saying sign up for that at Nathan la.com slack in the meantime I'm hanging out with you here on YouTube I'll be in the comments for the next 30 minutes feel free to let me know what you thought about this episode and if you enjoyed it click the thumbs up we get a lot of haters that are mad at how aggressive I am on these shows but I do it so that we can all learn we have to counter those people we got to push them away click the thumbs up below to counter them and know that I appreciate your guys' support all right I'll be in the comments see you
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