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How GoodUp grew GoodUp to $1.3M revenue with a 12 person team in 2025.

Hello we are GoodUp We are the employee engagement activities saas platform that lets employees teamup to start and join initiatives that they care about and make their business more sustainable, socially responsible, fair & inclusive. Double your impact & engagement in half of the time - Organise your impact programs effortlessly - Drive meaningful employee engagement - Track & Report on engagement & impact Create meaningful bottom up employee engagement - Sustainability - Social impact - Inclusion & diversity - Wellbeing Empower your employees to become a force for good - Events & Volunteering - Challenges & Deeds - Giving & Collecting - Storytelling & Reporting Engaging employees leads to better business results - Attract and retain talent - Create a connected culture - Build a brand people trust See a demo at www.goodup.com

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GoodUp Revenue

In 2025, GoodUp's revenue reached $1.3M. Since its launch in 2017, GoodUp has shown consistent revenue growth.

GoodUp Revenue GrowthReported revenue / ARR by year$0$300K$600K$900K$1M$2M201720182019202020212022202320242025$0$1MSource: GetLatka.com
YearMilestone
2025GoodUp Hit $1.3m revenue in September 2025
2017Launched with $0 revenue

GoodUp Valuation, Funding Rounds

GoodUp's most recent disclosed valuation is $4M.

GoodUp is a bootstrapped Other Collaboration Software startup. Founded in 2017, GoodUp has grown to $1.3M in revenue without raising any venture capital or outside funding.

As a self-funded Other Collaboration Software SaaS company, GoodUp has built its business with no outside investment.

GoodUp Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120172017 cumulative: $0 • 2017 Founded: $02017 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

GoodUp Employees & Team Size

GoodUp employs approximately 12 people as of 2026.

GoodUp has 12 total employees in different roles and functions.

GoodUp Team GrowthReported headcount over time03691215201720182019202020212022202320242025001212Source: GetLatka.com
YearMilestone
2025Reached 12 employees (September 2025)

Customers

We do not have customer count information for GoodUp yet.

Frequently Asked Questions about GoodUp

What is GoodUp's revenue?

GoodUp generates $1.3M in revenue.

How much funding does GoodUp have?

GoodUp raised $0.

How many employees does GoodUp have?

GoodUp has 12 employees.

Where is GoodUp headquarters?

GoodUp is headquartered in Amsterdam, NH, Netherlands.

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Compare GoodUp to the industry

GoodUp operates across multiple industries. Browse revenue, funding, and growth data for GoodUp in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

GoodUp Revenue 2025: $1.3M ARR, $4M Valuation