Gray Routes
Valuation
$5.4M
2024 Revenue
$1.8M
Funding
$0
Team
12
Founded
2013
How Gray Routes grew Gray Routes to $1.8M revenue with a 12 person team in 2024.
Gray Routes is a market leader in GPS-based location intelligence, Distribution planning apps and data solutions that automate critical sales, supply chain logistics & distribution processes intelligently, bringing Sales, Delivery & Retail iQ at the fingertips of its clients such as Proctor & Gamble, GSK, Shalimar's, Blue bird, Safari and several thousand retailers, pharma, courier and transport associations among others. Customers who go live on Gray Routes platform, witness avg. productivity gains of 200% and market share improvements of 10% or more within first 12-18 months. Founded in 2013 by IIT KGP - IIM Ahmedabad alumni and ex-IIT Bombay startup leader with experience in Fortune 500 firms such as HUL, AI-leader Nvidia and Google, Gray Routes is profitable, angel-funded and institutional financing backed from Private banks, Private Equity as well as Product engineering sectors, and advised by North-America based UC Berkeley, SFU Professors, Canadian Retail Consultants and MNC CXOs. With wide acceptance across several industries and rapid traction of its innovative patent-pending and branded solutions, built on a heavy R&D budget, and the power of crowd-sourced knowledge-base on geo-locations, population, retail pricing trends and demand data, Gray Routes is well-positioned to become a global leader and a true champion of AI-automation in Sales & Distribution. Our products include: GrayFOS Sales iQ: www.grayfos.com GrayDrop Service iQ: www.graydrop.com GoStocky Retail iQ: www.gostocky.com Mentored by Uber Inc as 2018 UberEXCHANGE winner, and supported by DST & Gov. of Canada's Next Big Idea fellowship, Gray Routes was recognised as Best Company for Big Data Analytics Implementation under ITES category by Computer Society of India in 2016. It was voted among Top 4 Tech companies in India in UK's Royal Academy of Engineering LiFe Awards, 2015, Top 30 B2B companies in IBM SmartCamp 2014, Top 75 out of 14000 Innovative Business startups in Economic Times Power of Ideas 2012 organized by DST, CIIE-IIMA and ET. The firm has grown more than 300% YoY steadily for first 5 years, and is marching on at hyper-growth rates in excess of 40% QoQ with key partnerships and enterprise customer wins.
Last updated
Gray Routes Revenue
In 2024, Gray Routes's revenue reached $1.8M. Since its launch in 2013, Gray Routes has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Gray Routes Hit $1.8m revenue in June 2024 |
| 2013 | Launched with $0 revenue |
Gray Routes Valuation, Funding Rounds
Gray Routes's most recent disclosed valuation is $5.4M.
Gray Routes is a bootstrapped Location Intelligence Software startup. Founded in 2013, Gray Routes has grown to $1.8M in revenue without raising any venture capital or outside funding.
As a self-funded Location Intelligence Software SaaS company, Gray Routes has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Gray Routes Employees & Team Size
Gray Routes employs approximately 12 people as of 2026.
Gray Routes has 12 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 12 employees (June 2024) |
Customers
We do not have customer count information for Gray Routes yet.
Frequently Asked Questions about Gray Routes
What is Gray Routes's revenue?
Gray Routes generates $1.8M in revenue.
How much funding does Gray Routes have?
Gray Routes raised $0.
How many employees does Gray Routes have?
Gray Routes has 12 employees.
Where is Gray Routes headquarters?
Gray Routes is headquartered in Mumbai, Maharashtra, India.
People Also Viewed
MishiPay
Developer of a mobile self-checkout technology designed to make online payments. The company's technology allows shoppers to pick up a product they wish to buy, scan the barcode and automatically pay with their phone, enabling shoppers to make secure cashless payments via a virtual mobile payment platform and save time by not waiting in queues.
DocLens.ai
Agentic AI Workflow for Complex Claims and Legal
Treiner
TREINER (treiner.com.au) is an Australian & New Zealand based holistic football coach booking marketplace offering a vast range of coaches in different fields & specialisations at locations, budget and experience to suit football players of all ages and abilities, whether you are a young player starting out, a youth player looking to move to the next level or a professional player looking for some specialist unbiased and objective training and feedback away from a club environment to help you gain your next contract.
Apex Loyalty
Loyalty isn’t about points. It’s about impact. Apex Loyalty is the Loyalty-Driven Growth Platform, designed to help brands influence every buying decision by engineering behavior through smart, measurable incentives. We don’t build programs. We build systems that drive the right actions and reward them meaningfully, with revenue growth as the outcome. 🧠 Three key layers we focus on: 1. Outcome: Drive incremental sales, reduce missed opportunities, and strengthen engagement where it matters most. 2. Enabler: Use incentive automation, behavioral targeting, and gamified campaigns to guide decision-making across every audience. 3. Impact: Achieve real behavior change — from point-of-sale reps to end-users, from sales teams to distributors. ⚡️ And the impact is fast. Apex Loyalty delivers measurable ROI in weeks. Brands have seen up to 40% uplift in sales by creating customer-level business targets, time-limited campaigns, and tailored reward mechanics! When incentives are designed right, revenue becomes repeatable. And loyalty becomes the signal that it’s working. 💡 Solutions • Channel Loyalty Platform: Motivate trade partners and sales points with performance-based incentives. • Consumer Loyalty Platform: Boost repeat purchases and LTV with personalized reward journeys. • Loyalty as a Platform: Drive internal performance through smart incentives for your sales, ops, or field teams. • Loyalty-Driven eB2B Ordering: Embed incentives into the digital ordering flow to increase adoption and order frequency. Built on Salesforce. Delivered your way. Full stack or Headless. Apex Loyalty adapts you. 🌍 Trusted by: PepsiCo, Haleon, Suntory Global Spirits, Daikin, BAT, Bridgestone, Royal Canin, SAB Miller, and more. 🐾 Inspired by Saint Bernards We walk alongside our clients. Loyal, resilient, purpose-driven, and equipped for any challenge. Apex Loyalty is built to help brands reach their growth summit, and stay there.
Myko AI
Myko helps sellers get data in and out of their CRM from anywhere. An intelligent AI agent for your sales org.
Konnectinsights
Best Social Media Tools - Konnect Insights, a 4 in 1 social media tool that effectively manage social listening, analytics, CRM & ORM management for brands.
Compare Gray Routes to the industry
Gray Routes operates across multiple industries. Browse revenue, funding, and growth data for Gray Routes in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .