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Top 71 A/B Testing Software SaaS Companies in May 2026

As of May 2026, there are 71 SaaS companies in A/B Testing Software. They have combined revenues of $472.2M and employ 3.7K people. They have raised $404.3M and serve 134K customers combined.

A/B Testing Software is a specialized tool designed to facilitate the process of comparing two or more versions of a web page, application, or other content elements to determine which variant performs better with users. This category of software typically supports marketers, product managers, and UX designers in making data-driven decisions by rapidly testing different designs or strategies under real-world conditions. Users can create experiments, gather and analyze performance data, and derive insights that lead to improved user engagement and conversion rates. These software tools commonly feature intuitive editors for designing tests, robust audience segmentation capabilities, and detailed reporting dashboards. With A/B Testing Software, teams can iterate quickly on their designs and marketing strategies, transforming subjective assumptions into actionable evidence of what actually works. A well-implemented A/B testing solution empowers organizations to optimize their digital presence in a systematic and measurable way.

Companies
71
Revenue
$472.2M
Funding
$404.3M
Employees
3.7K

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Top A/B Testing Software Companies

Showing 10 of 10 companies ranked by annual revenue.

1
UpSellit

Greater Los Angeles Area, California, United States

Leading conversion optimization, email marketing, and cart abandonment technology partner. Empowering the internet’s biggest brands to transform first-time visitors into lifelong, loyal customers. Headquartered in Los Angeles and London, we prioritize data and A/B testing to convert your website traffic. We can work through your affiliate program as an extension of your digital marketing team to expand your ecommerce potential. Email [email protected] or visit www.upsellit.com to get a free website analysis or to speak to our team.

Revenue
$9.1M
Customers
-
Year founded
2005
Funding
-
Team size
83
Growth
-
2
Stay AI

New York, NY, United States

Stay AI is the subscription management app that helps DTC brands on Shopify supercharge their growth. Elevate your subscription programs with innovative, new-to-market features to optimize for LTV and reduce churn with Stay. 🚀 Power any time of subscription program — from trials, to dynamic bundles, to prepaid — with frictionless subscriber touch points. 📈 Boost growth and reduce churn with our proprietary ExperienceEngine, an experience builder delivering rewards and upsells with AI-powered personalization and comprehensive A/B testing. 📉 Reduce subscriber churn by 30% more than any other available solution with RetentionEngine, which delivers the most advanced passive and active churn reduction tools leveraging proprietary AI to improve outcomes. We offer seamless, white-glove migration so you can make the switch from other subscription apps with ease. Reach out for a personalized demo today, and find out why top brands like Vita Coco, Olipop, Bright Cellars, and hundreds more choose Stay.

Revenue
$8.4M
Customers
-
Year founded
2021
Funding
-
Team size
76
Growth
-
3
Behavio Labs

Prague, Central Bohemia, Czech Republic

Supercharge your ads and brand with behavioral science. Ad testing | Brand tracking | Market tracking Easy-to-use. ✨ Simple set-up, beautiful dashboard. Actionable. ⚡️ Applicable insights you can use to supercharge brand growth. Great price. 🤑 Stellar tools for a fraction of the traditional price. Expert support. 💪 Top brand research experts at your side, at all times. Trusted by 500+ brands. 💙

Revenue
$8M
Customers
-
Year founded
2015
Funding
-
Team size
73
Growth
-
4
Nvecta

Delhi, Delhi, India

Nvecta is an AI-powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push notifications, pop-ups, and much more. With Nvecta, you can send automated campaigns to target your audience at the right time. Moreover, it allows you to send personalized campaigns to connect with your audience on a more personal level. Its easy-to-use interface, along with a drag-and-drop editor, makes it easier to customize your campaigns and journeys. Its in-depth campaign analytics help you measure campaign performance and adjust your campaigns accordingly. Key Features Real-time Data & Personalization Segmentation & Targeting Omnichannel Communication A/B Testing Analytics & Reporting Exit-Intent Targeting Drip Campaigns Dynamic Content Injection Seamless Third-Party App Integration

Revenue
$6.9M
Customers
-
Year founded
2011
Funding
-
Team size
63
Growth
-
5
Landingi

Dallas, Texas, United States

Provider of an application designed to create landing pages for marketing campaigns. The company's application gives all the templates, dropdown menus and tools to customize landing pages, enabling companies to convert traffic from digital campaigns into customers.

Revenue
$6.5M
Customers
-
Year founded
2011
Funding
-
Team size
36
Growth
46.09%
6
Justuno

San Francisco, California, United States

Visitor Conversion Suite for Marketers

Revenue
$6.2M
Customers
3K
Year founded
2010
Funding
-
Team size
35
Growth
-
7
Intelligems

Brooklyn, New York, United States

Helping e-commerce companies optimize profits and improve margins by providing a suite of tools to run tailored experiments on prices, discounts, shipping rates, content, campaigns, and more.

Revenue
$5.9M
Customers
-
Year founded
-
Funding
-
Team size
54
Growth
-
8
Intelligent Reach

London, London, United Kingdom

Your Products. Discovered. Intelligent Reach is a complete product and data feed management platform, that boosts product visibility, expands commerce connectivity, and enhances product performance. The easy-to-use, intuitive platform can help you: ✅ Easily connect to 1500+ digital commerce channels, 3rd party marketplaces, 1st party retailers & Social Commerce sites worldwide (Google Shopping, Amazon, TikTok, Meta, etc.), markedly improving your online presence; ✅ Segment your products for each unique channel context using any combination of product attribute and performance metric enabling automated dynamic labels to drive performance; ✅ AB and MVT test your product content to dramatically increase product visibility & relevancy, accelerating conversions & revenue (winner – SaaS Awards 2022); ✅ Enrich product data at scale quickly and easily - spot & fix data hygiene issues that stop products being visible; ✅ Machine-learning recommendations, AI algorithms, automated syncing, ready-made templates, auto-scale features, cloud backups… And much, much more! ✅ Trusted by 100s of the world’s biggest brands, either running it themselves or being supported by our amazing product data experts. Our global client list includes Nike, Dell, Clarins, M&S and Fitbit. Get in touch for your free product feed audit or to book a demo today. On average, by optimising and testing their feeds, customers achieved: ⭐ +166% revenue ⭐ +109% clicks ⭐ +16.7% conversion rate “Switching from our previous provider was the best thing we have done for our Google Shopping campaigns. We immediately saw a massive uplift in clicks and revenue... I couldn’t recommend them enough!” Christopher Jowsey, Head of eCommerce, Lenovo “[It] ticks all the boxes we need: technical maturity, a strategic outlook, and better efficiencies. Their language is digestible, their user-interface accessible, and their processes advanced." Laura Yuen, International Marketing Manager, M&S

Revenue
$5.7M
Customers
-
Year founded
2006
Funding
-
Team size
52
Growth
-
9
Apxor

Hyderabad, Telangana, India

Apxor is world's first digital nudging platform for apps. Do you know why apps like Instagram, Facebook, Pinterest etc quickly accelerate growth? Because they experiment more and nudge their users to do the desired activities. These nudges are non-intrusive and appear only when the users need them. Most apps don't have the engineering bandwidth that decacorns do! Organizations for whom speed, focus and results matter, use Apxor to power their digital nudges and run rapid experiments to drive product led growth! Leading apps like Dream11, Vedantu, IIFL, Titan (Tanishq) and many more rely on Apxor to experiment on different features without long release cycles and huge developer efforts. They reach their conversion goals effortlessly since they nudge users smartly using Apxor. Apxor processes 10 Billion events monthly and reliably reaches millions of users daily.

Revenue
$5.4M
Customers
-
Year founded
2015
Funding
$1.5M
Team size
49
Growth
-
10
Matomo

Wellington, New Zealand

Founded in 2007, Matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the hands of businesses. Built for organisations that prioritise and demand accuracy, complete data, and ethical analytics practices, Matomo is a privacy-first alternative to conventional analytics platforms — offering 100% data ownership, GDPR compliant configurations, and flexible hosting options, whether on-premises or in the cloud. Matomo powers over 1.4 million websites across 190+ countries, is available in 50+ languages, and is trusted by some of the world’s best-known brands, governments, and institutions to deliver enterprise-grade insights. From A/B testing and heatmaps to session recordings, conversion funnels, goal tracking, tag management, and consent management — Matomo offers the advanced tools enterprises need, without compromising privacy. Whether you're optimising user journeys or navigating strict compliance requirements, Matomo empowers you to make smarter, privacy-respecting decisions — without compromising control. All of this is supported by a global team of specialists, backed by a strong network of partners, and driven by a passionate open-source community committed to your success. 💡 See Matomo in action: https://demo.matomo.org 🔗 Learn more: https://matomo.org 🔒 Privacy Policy: https://matomo.org/privacy-policy/

Revenue
$5.2M
Customers
-
Year founded
2007
Funding
-
Team size
47
Growth
-

Inclusion Criteria

- Must allow users to create multiple variants of content for testing. - Should include statistical analysis tools to evaluate test results. - Must support targeting and segmentation of user groups for precise testing. - Should provide user-friendly interfaces for designing tests without requiring extensive coding skills. - Not just for web marketing; must also support in-app or feature testing.

A/B Testing Software SaaS Companies | GetLatka