Top 71 A/B Testing Software SaaS Companies in May 2026

As of May 2026, there are 71 SaaS companies in A/B Testing Software. They have combined revenues of $472.2M and employ 3.7K people. They have raised $404.3M and serve 134K customers combined.

A/B Testing Software is a specialized tool designed to facilitate the process of comparing two or more versions of a web page, application, or other content elements to determine which variant performs better with users. This category of software typically supports marketers, product managers, and UX designers in making data-driven decisions by rapidly testing different designs or strategies under real-world conditions. Users can create experiments, gather and analyze performance data, and derive insights that lead to improved user engagement and conversion rates. These software tools commonly feature intuitive editors for designing tests, robust audience segmentation capabilities, and detailed reporting dashboards. With A/B Testing Software, teams can iterate quickly on their designs and marketing strategies, transforming subjective assumptions into actionable evidence of what actually works. A well-implemented A/B testing solution empowers organizations to optimize their digital presence in a systematic and measurable way.