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Top 71 A/B Testing Software SaaS Companies in May 2026

As of May 2026, there are 71 SaaS companies in A/B Testing Software. They have combined revenues of $472.2M and employ 3.7K people. They have raised $404.3M and serve 134K customers combined.

A/B Testing Software is a specialized tool designed to facilitate the process of comparing two or more versions of a web page, application, or other content elements to determine which variant performs better with users. This category of software typically supports marketers, product managers, and UX designers in making data-driven decisions by rapidly testing different designs or strategies under real-world conditions. Users can create experiments, gather and analyze performance data, and derive insights that lead to improved user engagement and conversion rates. These software tools commonly feature intuitive editors for designing tests, robust audience segmentation capabilities, and detailed reporting dashboards. With A/B Testing Software, teams can iterate quickly on their designs and marketing strategies, transforming subjective assumptions into actionable evidence of what actually works. A well-implemented A/B testing solution empowers organizations to optimize their digital presence in a systematic and measurable way.

Companies
71
Revenue
$472.2M
Funding
$404.3M
Employees
3.7K

Filters

Sorting: Highest -> Lowest

Filters

Top A/B Testing Software Companies

Showing 10 of 71 companies ranked by annual revenue.

1
Vwo

Pitampura, Delhi, India

website optimization and conversion rate optimization platform

Revenue
$64M
Customers
5K
Year founded
2009
Funding
-
Team size
364
Growth
59.89%
2
Unbounce

Vancouver, British Columbia, Canada

landing page and conversion marketing platform

Revenue
$50.9M
Customers
14K
Year founded
2009
Funding
$40M
Team size
144
Growth
52.99%
3
Wingify

Delhi, Delhi, India

website optimization and conversion rate optimization tools

Revenue
$50.5M
Customers
3.7K
Year founded
2010
Funding
$200M
Team size
459
Growth
-
4
Maropost

Toronto, Ontario, Canada

marketing automation platform

Revenue
$40.3M
Customers
5K
Year founded
2011
Funding
$87M
Team size
366
Growth
-58.57%
5
Kameleoon

Paris, Ile-de-france, France

Developer of editing tools designed for A/B testing and market conversion optimization products. The company's tools allow businesses to better understand the behaviour of online visitors using artificial intelligence to measure the conversion possibility for each customer and personalizing their experiences, enabling clients to improve their conversion and engage consumers in the long term in the digital realm.

Revenue
$22.1M
Customers
450
Year founded
2009
Funding
$8.9M
Team size
214
Growth
78.26%
6
Mention Me

London, United Kingdom

customer referral platform

Revenue
$20.5M
Customers
300
Year founded
2013
Funding
$32M
Team size
113
Growth
50%
7
SplitMetrics

Wilmington, Delaware, United States

SplitMetrics is an ecosystem of products and services gathered under the same roof of the SplitMetrics brand: SplitMetrics Acquire (formerly SearchAdsHQ), and SplitMetrics Optimize – our A/B testing platform and ASO tool of the year 2022, joined by SplitMetrics Agency. We are dedicated to enabling mobile-first businesses and brands worldwide🌎 to simplify their way to business success. An Apple Search Ads Partner, with a dedicated team of 120+ experts who live and breathe mobile app growth, SplitMetrics is obsessed with making its customers successful. That’s why top world app and game publishers choose to grow with SplitMetrics. Visit www.splitmetrics.com to unlock new levels of app growth with SplitMetrics.

Revenue
$17.9M
Customers
-
Year founded
2014
Funding
-
Team size
163
Growth
-
8
Wynter

Austin, Texas, United States

Wynter is an on-demand market research platform for B2B. It's the fastest way to get feedback from your target customers and learn how your messaging is resonating with them. - Market and brand research surveys - Conduct message testing for website, ad, and email copy. - Get qualitative insights on what your prospects think about you. Test with verified B2B audiences: target by job title and industry. Set up a test in minutes, results in 12-48 hours.

Revenue
$16.3M
Customers
-
Year founded
2021
Funding
-
Team size
148
Growth
-
9
Monetate

Dallas, Texas, United States

Monetate is the most comprehensive platform for digital personalization, experimentation, and optimization—built for enterprise scale and powered by agentic AI. We enable global brands to deliver secure, seamless, and scalable experiences across every channel and customer touchpoint—web, mobile, app, and more. Our platform unifies advanced recommendations, hyper-personalization, and high-performance testing into one intelligent system that continuously adapts and improves with every interaction. Monetate is trusted across industries, including retail, travel, financial services, healthcare, telecommunications, and consumer goods, helping organizations transform customer experiences into measurable business outcomes. With industry-leading infrastructure, zero-flicker experimentation, and real-time orchestration, Monetate empowers marketers, digital leaders, and product teams to unlock meaningful results at every moment of the customer journey. Learn more at www.monetate.com

Revenue
$12.4M
Customers
-
Year founded
2008
Funding
-
Team size
113
Growth
-
10
Chameleon

San Francisco, California, United States

Create and publish user onboarding, product tours and tooltips without engineering.

Revenue
$12.2M
Customers
1K
Year founded
2015
Funding
-
Team size
85
Growth
42.07%

Inclusion Criteria

- Must allow users to create multiple variants of content for testing. - Should include statistical analysis tools to evaluate test results. - Must support targeting and segmentation of user groups for precise testing. - Should provide user-friendly interfaces for designing tests without requiring extensive coding skills. - Not just for web marketing; must also support in-app or feature testing.

A/B Testing Software SaaS Companies | GetLatka