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Top 71 A/B Testing Software SaaS Companies in May 2026

As of May 2026, there are 71 SaaS companies in A/B Testing Software. They have combined revenues of $472.2M and employ 3.7K people. They have raised $404.3M and serve 134K customers combined.

A/B Testing Software is a specialized tool designed to facilitate the process of comparing two or more versions of a web page, application, or other content elements to determine which variant performs better with users. This category of software typically supports marketers, product managers, and UX designers in making data-driven decisions by rapidly testing different designs or strategies under real-world conditions. Users can create experiments, gather and analyze performance data, and derive insights that lead to improved user engagement and conversion rates. These software tools commonly feature intuitive editors for designing tests, robust audience segmentation capabilities, and detailed reporting dashboards. With A/B Testing Software, teams can iterate quickly on their designs and marketing strategies, transforming subjective assumptions into actionable evidence of what actually works. A well-implemented A/B testing solution empowers organizations to optimize their digital presence in a systematic and measurable way.

Companies
71
Revenue
$472.2M
Funding
$404.3M
Employees
3.7K

Filters

Sorting: Highest -> Lowest

Filters

Top A/B Testing Software Companies

Showing 10 of 27 companies ranked by annual revenue.

1
Webtrends Optimize

Egham, Surrey, United Kingdom

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools. With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.

Revenue
$4.5M
Customers
-
Year founded
2000
Funding
-
Team size
41
Growth
-
2
Crazy Egg

La Mirada, California, United States

Make the Most of Every Visitor! With Crazy Egg 🚀✨ 🌐 Who We Are: At Crazy Egg, we're passionate about empowering businesses to thrive in the digital landscape. With a mission to revolutionize online experiences, we bring you cutting-edge tools and insights that turn data into actionable strategies. 🔍 What We Offer: 🚀 A/B Testing Mastery: Elevate your conversion game with our user-friendly A/B testing solutions. From classical split testing to multi-variant experiments, we've got your optimization needs covered. 📊 Intuitive Analytics: Dive deep into user behavior and engagement with our Recordings, Error logging, Surveys, and CTAs. 🔥 Heatmaps that Inspire: Visualize user interactions effortlessly. Our dynamic heatmaps provide a clear picture of how visitors navigate your site, paving the way for informed decision-making. 🛠️ User-Focused Tools: From URL redirect testing to Recordings, Surveys, and more, our suite of tools is designed to empower both beginners and seasoned professionals. Transform your online strategy with Crazy Egg. 🌟 Why Crazy Egg? ✅ Affordability: Cutting-edge solutions that won't break the bank. We deliver exceptional value at prices that make sense. ✅ User-Friendly: No tech headaches here! Crazy Egg is designed with simplicity in mind, making optimization accessible to all. 💻 Join the Digital Revolution: Ready to amplify your online success? Connect with us at Crazy Egg and embark on a journey of innovation, optimization, and unparalleled digital brilliance.

Revenue
$4.5M
Customers
4K
Year founded
2006
Funding
-
Team size
41
Growth
-28.24%
3
Personyze

Tel-Aviv, Israel

SaaS for website personalization

Revenue
$4M
Customers
500
Year founded
2008
Funding
-
Team size
12
Growth
-
4
Sembot Ltd

London, England, United Kingdom

Focus on strategy, not manually time-consuming tasks. Sembot platform empowers marketing experts & e-commerce and services owners to achieve marketing campaign goals by: 🟡generating complex performance marketing campaigns across platforms like Google Ads, Microsoft Advertising, and Meta Ad (soon), 🟡automating routine tasks within your account, 🟡optimizing product feeds: seamless product duplication, A/B testing, output feed generation for various sales platforms, 🟡monitoring competitor prices and ad content. COMING SOON: Dashboards for analyzing campaign results, advanced system of tasks, alerts, and notifications, and AI Assistant. 🥇 We are the largest certified Microsoft Advertising Channel Partner in CEE. ➡️ Try our tool for 14 days for FREE!

Revenue
$3.9M
Customers
-
Year founded
2018
Funding
-
Team size
35
Growth
-
5
Beyable

Paris, Île-de-France, France

BEYABLE's AI-powered solution suite enables E-Commerce and Retailers to maximize the value of their website traffic: - Boost conversion rates - Increased margins - Stock clearance - UX optimization - GeoMarketing - Highlighting sales promotions - Increase online sales - A/B Testing - E-Mail Remarking In concrete terms, BEYABLE makes it possible to adapt and optimize website content in real time, according to the profile of each visitor. BEYABLE is supported by over 200 references. They've all been won over by the solution, and the team of responsive, agile and ambitious experts. Ready to make the most of your online traffic? Contact us today: [email protected]

Revenue
$3.6M
Customers
-
Year founded
2014
Funding
-
Team size
33
Growth
-
6
Webyn

Paris, Île-de-France, France

Webyn is the AI co-pilot dedicated to online conversions optimization, offering a complete solution to propel your website to success. Our analytics tool provides an in-depth understanding of visitor behavior and detects friction points along the customer journey. Our recommendation system suggests improvements to the user experience to correct these problems. Finally, our experimentation tool enables you to validate these improvements at the click of a button and automatically test and personalize every aspect of the site, guaranteeing ongoing conversion optimization.

Revenue
$3.5M
Customers
-
Year founded
2023
Funding
-
Team size
32
Growth
-
7
MarketDial

Salt Lake City, Utah, United States

Provider of an A/B testing software intended to help offline retailers to do online quality testing. The company's software integrates store data, determines the characteristics of chains and the demographics of shoppers, to offer information on trade-area analysis, enabling eCommerce companies to execute A/B testing, track customers and run analytics before rolling out changes to their entire fleet of stores.

Revenue
$3.5M
Customers
-
Year founded
2016
Funding
$9.6M
Team size
59
Growth
48.65%
8
Convert Insights

Covina, California, United States

Provider of a conversion optimization platform designed to improve websites. The company's conversion optimization platform helps in optimizing conversions for specific audiences in large traffic websites, enabling people to connect through meaningful digital experiences.

Revenue
$3.2M
Customers
5K
Year founded
2008
Funding
-
Team size
42
Growth
49.14%
9
Taggstar

London, England, United Kingdom

Provider of social proof messaging services intended to make online shopping as easy and as informative as buying in-store. The company's services can increase conversion rates with in-built A/B testing functionality and offer total control and customization of messages for each experience, enabling clients to attract customers and helps them to make better-informed decisions when shopping online.

Revenue
$2.9M
Customers
-
Year founded
2010
Funding
-
Team size
35
Growth
83.56%
10
Admetrics

Frankfurt, Hesse, Germany

We are a dedicated group of software engineers, data scientists, marketing specialists and entrepeneurs working in the digital marketing field for more than a decade. We craft cutting-edge technology that transforms how our clients approach marketing. At admetrics we provide a marketing intelligence platform that supports advertisers with actionable insights for cross channel campaign optimization. We believe that experimentation will be at the core of the most successful marketing organizations. Testing, learning and iterating as fast as possible defines who will win tomorrow. By combining an accessible reporting interface and precise measurement technology with advanced data science tools our platform enables the most forward thinking brands and agencies to pioneer a game-changing approach to experimentation. We help our clients to implement the “always-on experimentation” process so they can continuously innovate and make smarter decisions.

Revenue
$2.9M
Customers
-
Year founded
2015
Funding
-
Team size
26
Growth
-

Inclusion Criteria

- Must allow users to create multiple variants of content for testing. - Should include statistical analysis tools to evaluate test results. - Must support targeting and segmentation of user groups for precise testing. - Should provide user-friendly interfaces for designing tests without requiring extensive coding skills. - Not just for web marketing; must also support in-app or feature testing.