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Top 71 A/B Testing Software SaaS Companies in May 2026

As of May 2026, there are 71 SaaS companies in A/B Testing Software. They have combined revenues of $472.2M and employ 3.7K people. They have raised $404.3M and serve 134K customers combined.

A/B Testing Software is a specialized tool designed to facilitate the process of comparing two or more versions of a web page, application, or other content elements to determine which variant performs better with users. This category of software typically supports marketers, product managers, and UX designers in making data-driven decisions by rapidly testing different designs or strategies under real-world conditions. Users can create experiments, gather and analyze performance data, and derive insights that lead to improved user engagement and conversion rates. These software tools commonly feature intuitive editors for designing tests, robust audience segmentation capabilities, and detailed reporting dashboards. With A/B Testing Software, teams can iterate quickly on their designs and marketing strategies, transforming subjective assumptions into actionable evidence of what actually works. A well-implemented A/B testing solution empowers organizations to optimize their digital presence in a systematic and measurable way.

Companies
71
Revenue
$472.2M
Funding
$404.3M
Employees
3.7K

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Top A/B Testing Software Companies

Showing 10 of 23 companies ranked by annual revenue.

1
Omniconvert

Bucharest, Bucharest, Romania

Omniconvert is an award-winning conversion rate optimization (CRO) software that can be used for A/B testing, online surveys, traffic segmentation, web personalization and more

Revenue
$1M
Customers
250
Year founded
2014
Funding
$1.2M
Team size
34
Growth
-
2
Alli AI

Rehoboth Beach, Delaware, United States

Revolutionizing enterprise SEO through AI-powered automation that delivers unprecedented scale and efficiency. Alli AI transforms how businesses optimize their search presence with a comprehensive suite of intelligent tools. Our enterprise-grade platform features: i) Bulk optimization engine for seamless large-scale SEO implementation ii) Live browser-based editor for instant SEO changes across any CMS iii) AI-driven site speed optimization reducing load times by up to 80% iv) Automated A/B testing for titles and meta descriptions that maximize CTR v) Intelligent schema markup generator for guaranteed rich results vi) Smart internal linking system for improved user engagement vii) Real-time rank tracking with location-specific insights From Fortune 500 companies to growing digital agencies, Alli AI eliminates technical barriers and manual workflows that slow down SEO success. Our point-and-click interface puts enterprise-level optimization capabilities at your fingertips, while our AI continuously fine-tunes your site's performance based on real user behavior. Break free from developer dependencies and complex CMS constraints. Join forward-thinking businesses leveraging Alli AI to dominate search rankings through intelligent automation.

Revenue
$990K
Customers
-
Year founded
2017
Funding
-
Team size
9
Growth
-
3
Colocio

Linbro business park, Gauteng, South Africa

Colocio's Marketing Automation Platform Transform your marketing operations with our intelligent automation suite. Our platform streamlines campaign management, amplifies lead generation, and delivers measurable ROI through advanced analytics and AI-powered optimization. Campaign Automation: Deploy cross-channel campaigns with intelligent scheduling and personalization Lead Generation: Capture, nurture, and score leads with behavioral tracking Analytics Dashboard: Real-time performance metrics and ROI tracking Integration Hub: Seamless connectivity with your existing tech stack A/B Testing: Data-driven optimization for all marketing assets Creative Marketing Department Your outsourced marketing powerhouse. Our team of strategists, creatives, and digital experts execute bold campaigns that drive real business growth. We combine data-driven insights with creative excellence to deliver remarkable results. Strategic Planning: Custom marketing roadmaps aligned with your business goals Content Creation: High-impact creative across all digital channels Campaign Management: Full-service execution and optimization Performance Marketing: ROI-focused paid media management Brand Development: Strategic positioning and creative direction The Colocio Advantage While our software and consulting services can be engaged separately, they're designed to work seamlessly together. Clients who leverage both benefit from: Enhanced Campaign Performance: Creative strategies powered by real-time data Streamlined Operations: Single point of contact for all marketing needs Cost Efficiency: Integrated solutions at a fraction of in-house costs Faster Time-to-Market: Rapid deployment of campaigns and automations Scalable Growth: Flexible solutions that grow with your business

Revenue
$880K
Customers
-
Year founded
2022
Funding
-
Team size
8
Growth
-
4
ReMailMe

Paris, Île-de-France, France

ReMailMe a été fondée par des professionnels de l’Email Retargeting cumulant la plus forte expérience du marché. La technologie utilisée par ReMailMe a été développée pour s’adapter à tous les cas complexes d’intégration et de répondre ainsi à un maximum d’attentes clients. Cette technologie a pour vocation d’intégrer aussi des fonctionnalités très innovantes de recommandation, A/B testing, intégration de données externes et bien d’autres encore. Pour nous contacter: [email protected]

Revenue
$770K
Customers
-
Year founded
2017
Funding
-
Team size
7
Growth
-
5
visely.io

United States

Visely is a personalization platform for Shopify stores, offering search, recommendations, category page personalization, and more. It has a built-in “A/B” testing engine that makes sure we do not pigeonhole the customer into a specific group, but instead recommend various products from various algorithms that compete for the purchase. This ultimately yields an increased conversion rate and adapts faster and better to the webstore's business profile. Visely runs on auto-pilot. Our recommendation engine does not require additional tweaks to make it work and our customers love this. Try Visely now and get up to 30% increase in sales. Visely is trusted by big brands that had come up with additional personalization rules that are easily configured in the platform.

Revenue
$660K
Customers
-
Year founded
2016
Funding
-
Team size
6
Growth
-
6
Appice

New Delhi, Delhi, India

At Appice, we’re redefining the way banks and fintech companies connect with their customers. Our cutting-edge, machine learning-based mobile marketing automation platform empowers businesses to build trust and optimize operations through targeted engagement strategies. As the flagship product of Semusi, which boasts over 12 years of experience in mobile and enterprise software, Appice offers an all-in-one solution for mobile acquisition, engagement, retention, and monetization. With online tools for in-app messaging, push notifications, email marketing, and A/B testing, we help you understand your customers better and drive performance through data-driven insights. Discover how you can drive business success with precision. >> INTEGRATE data. >> Understand customer INTENT. >> INTERACT and engage. >> Optimize campaign with INSIGHTS. Our esteemed clients, including Union Bank of India, SBI Mutual Fund, Yono by SBI, and Noor Bank, have experienced significant advancements in customer insights, decision-making, risk management, and operational efficiency. For instance, Union Bank of India has boosted engagement and upselling through real-time offers powered by our credit risk modeling, enabling them to enhance customer interactions and effectively promote credit products. Similarly, SBI Mutual Fund has seen remarkable improvements in upselling success through our real-time data and predictive models. These successes showcase Appice's power to revolutionize customer engagement and unlock new avenues for revenue growth. So, what are you waiting for? Let’s elevate your operations and enhance customer experiences together. Visit our website and connect with us on LinkedIn and Facebook!

Revenue
$660K
Customers
-
Year founded
2016
Funding
-
Team size
6
Growth
-
7
GrowthRocks

London, England, United Kingdom

GrowthRocks is an international Growth Hacking Marketing Agency that helps startups and well-established companies achieve rapid and sustainable growth through data-driven decisions and customer behavioral patterns by leveraging cutting-edge technology. Our expertise is in the analysis, creation of a growth strategy and implementation across all digital marketing areas such as: Landing Pages and Websites, Onboarding procedures, Social Networks, A/B Testing, Content Marketing, Marketing Funnels and Email Marketing.

Revenue
$638.5K
Customers
-
Year founded
2014
Funding
-
Team size
13
Growth
26.5%
8
Mida.so

Kuala Lumpur, Malaysia

🧪 Google Optimize alternative ⚡ Super lightweight (18 KB) solution that keeps your pages fast 🤖 AI prompt visual editor to design new experiences easily

Revenue
$550K
Customers
-
Year founded
2023
Funding
-
Team size
5
Growth
-
9
FirstSales.io

Newark, Delaware, United States

Up your lead flow by over 40-50% Firstsales is a sales outreaching tool that works uniquely to ensure you never run dry on your pipeline. With Firstsales unique proprietary A/B/C unlimited granular level testing, you can test what exactly works and improve your cold email conversions.

Revenue
$450K
Customers
-
Year founded
2022
Funding
-
Team size
3
Growth
-
10
Ometrics

Evergreen, Colorado, United States

Ometrics®, the home of Ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We specialize in ecommerce chatbots, lead bots, business lead generation, and A/B conversion optimization testing. At Ometrics you can discover where your customers are getting stuck and get solutions to remove sales obstacles and optimize conversions. Our AI Ochatbot services increase ecommerce revenues, gathers leads, and handles support questions.

Revenue
$440K
Customers
-
Year founded
2009
Funding
-
Team size
4
Growth
-

Inclusion Criteria

- Must allow users to create multiple variants of content for testing. - Should include statistical analysis tools to evaluate test results. - Must support targeting and segmentation of user groups for precise testing. - Should provide user-friendly interfaces for designing tests without requiring extensive coding skills. - Not just for web marketing; must also support in-app or feature testing.