Generative AI SoftwareAlpharetta, GeorgiaFounded 2020
instarel has rebranded.
Instarel.ai is an AI-assisted social media content creation and engagement company founded in September 2020 by Thomas Helfrich, who serves as CEO.
instarel's revenue run rate was about $240K (2022): calculated by GetLatka from what was said, from what the founder said on camera.
| As of | Revenue | Source |
|---|---|---|
| May 2021 | $8.4K | – |
| 2022 | $240K | Calculated from what the founder saidWatch at 6:59done-for-you services revenue; SaaS platform pre-MVP, no product revenue |
– source not recorded
instarel is privately held, so there is no instarel stock to buy. Investors valued it at $5M in its May 2022 Raising 2H 2022 round.
Valuation history$5M Raising 2H 2022 2022$2.1M Friends & Family 2021
instarel has raised $1.1M across two rounds since 2021. The latest was a $1M Raising 2H 2022 round in May 2022.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| May 2022 | Raising 2H 2022 | $1M | $5M | – |
| May 2021 | Friends & Family | $135K | $2.1M | Founder interviewWatch at 7:51 |
| Total raised | $1.1M |
Nathan Latka has interviewed instarel once, speaking with Thomas Helfrich. Each figure links to the second it was said.
Watch: How Instarel Reached $240K ARR With 20 Customers on a 10-Person Team (Interview with CEO Thomas Helfrich)May 2022 · Thomas Helfrich, CEO and Founder
Thomas Helfrich founded instarel in 2020 and runs it as CEO. instarel had 10 employees (May 2022).
Team mix (May 2022): 1 engineers
instarel's revenue run rate was about $240K a year in 2022. GetLatka worked that out from what the founder said on camera.
Investors valued instarel at $5M in its May 2022 Raising 2H 2022 round.
instarel has raised $1.1M across two funding rounds. The latest was a $1M Raising 2H 2022 round in May 2022.
instarel was profitable in May 2022, as the founder said on camera.
instarel had 10 employees in May 2022, as the founder said on camera.
Thomas Helfrich founded instarel in 2020.
9 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profile
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