AI Writing AssistantsAlpharetta, GeorgiaFounded 2020CEO Thomas Helfrich
Instantly Relevant started in 2020 as an AI-assisted service that wrote and managed social media content for its clients. It now sells an AI sales assistant that reads a company's sales conversations and suggests each rep's next move.
Instantly Relevant's revenue run rate was about $240K (2022): calculated by GetLatka from what was said, from what the founder said on camera. Instantly Relevant is #1,144 on the Latka List, level with five others. The list ranks the 1,301 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| May 2021 | $8.4K | – |
| 2022 | $240K | Calculated from what the founder saidWatch at 6:59done-for-you services revenue; SaaS platform pre-MVP, no product revenue |
– source not recorded
Instantly Relevant is privately held, so there is no Instantly Relevant stock to buy. Investors valued it at $5M in its May 2022 Raising 2H 2022 round.
Valuation history$5M Raising 2H 2022 2022$2.1M Friends & Family 2021
Instantly Relevant has raised $1.1M across two rounds since 2021. The latest was a $1M Raising 2H 2022 round in May 2022.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| May 2022 | Raising 2H 2022 | $1M | $5M | – |
| May 2021 | Friends & Family | $135K | $2.1M | Founder interviewWatch at 7:51 |
| Total raised | $1.1M |
Nathan Latka has interviewed Instantly Relevant once, speaking with Thomas Helfrich. Each figure links to the second it was said.
Watch: How Instarel Reached $240K ARR With 20 Customers on a 10-Person Team (Interview with CEO Thomas Helfrich)May 2022 · Thomas Helfrich, CEO and Founder
Thomas Helfrich founded Instantly Relevant in 2020 and runs it as CEO. Instantly Relevant had 10 employees (May 2022).
Team mix (May 2022): 1 engineers
Instantly Relevant's revenue run rate was about $240K a year in 2022. GetLatka worked that out from what the founder said on camera.
Investors valued Instantly Relevant at $5M in its May 2022 Raising 2H 2022 round.
Instantly Relevant has raised $1.1M across two funding rounds. The latest was a $1M Raising 2H 2022 round in May 2022.
No. Instantly Relevant is a private company, so its shares aren't traded on a stock exchange.
Instantly Relevant was profitable in May 2022, as the founder said on camera.
Instantly Relevant had 10 employees in May 2022, as the founder said on camera.
Thomas Helfrich is the CEO of Instantly Relevant and founded the company in 2020.
Thomas Helfrich founded Instantly Relevant in 2020.
9 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice. The Latka List ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Nov 2, 2026Data disclaimerReport a correctionClaim this profile