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How Intent HQ CEO Jonathan Lakin grew Intent HQ to $13.2M revenue with a 120 person team in 2025.

Intent HQ redefines customer understanding, empowering brands to achieve a precise, human-level understanding of every individual customer, what they like, what they love, and why they act using groundbreaking AI technology and previously inaccessible data. Our Customer Intent Engine transforms first-party and transactional data into actionable insights, enabling brands to anticipate needs, respect privacy, and foster meaningful customer connections. With our patented AI platform managing over 250 million profiles and processing billions of data points daily, Intent HQ supports global enterprises in achieving radical marketing improvements. By moving beyond mass marketing, we help brands create personalized experiences that drive growth and customer loyalty. Recognized as AI Company of the Year (2024) and Analytics Company of the Year (2025) at the British Data Awards, and listed in the 2024 FT1000 for Europe’s fastest-growing companies, we operate globally across North America, Europe, the Middle East, Africa, and Asia. To learn more about Intent HQ and its range of products, go to www.intenthq.com.

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Intent HQ Revenue

In 2025, Intent HQ's revenue reached $13.2M. Since its launch in 2010, Intent HQ has shown consistent revenue growth.

Intent HQ Revenue GrowthReported revenue / ARR by year$0$3M$6M$9M$12M$15M201020122014201620182020202220242025$0$13MSource: GetLatka.com
YearMilestone
2025Intent HQ Hit $13.2m revenue in July 2025
2010Launched with $0 revenue

Intent HQ Valuation, Funding Rounds

Intent HQ's most recent disclosed valuation is $39.6M.

Intent HQ is a bootstrapped Data Science and Machine Learning Platforms startup. Founded in 2010, Intent HQ has grown to $13.2M in revenue without raising any venture capital or outside funding.

As a self-funded Data Science and Machine Learning Platforms SaaS company, Intent HQ has built its business with no outside investment.

Intent HQ Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120102010 cumulative: $0 • 2010 Founded: $02010 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Intent HQ Employees & Team Size

Intent HQ employs approximately 120 people as of 2026.

Intent HQ has 120 total employees in different roles and functions.

Intent HQ Team GrowthReported headcount over time030609012015020102012201420162018202020222024202500120120Source: GetLatka.com
YearMilestone
2025Reached 120 employees (July 2025)

Founder / CEO

Jonathan Lakin

Jonathan Lakin is listed as Founder / CEO at Intent HQ.

Q&A

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Customers

We do not have customer count information for Intent HQ yet.

Frequently Asked Questions about Intent HQ

What is Intent HQ's revenue?

Intent HQ generates $13.2M in revenue.

Who is the CEO of Intent HQ?

The CEO of Intent HQ is Jonathan Lakin.

How much funding does Intent HQ have?

Intent HQ raised $0.

How many employees does Intent HQ have?

Intent HQ has 120 employees.

Where is Intent HQ headquarters?

Intent HQ is headquartered in London, England, United Kingdom.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Intent HQ Revenue 2025: $13.2M ARR, $39.6M Valuation