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How Loyal Guru CEO Borja Sanfeliu grew Loyal Guru to $7M revenue with a 64 person team in 2025.

Loyal Guru is a next-generation Loyalty SAAS Platform that empowers retailers to create and scale highly personalized loyalty programs with unmatched flexibility. It supports gamified challenges, earn-and-burn mechanics, personalized discounts, and sophisticated rewards while allowing full control over budget allocation and ROI measurement. With a powerful API that evaluates loyalty mechanics in real-time across the entire purchase journey, it ensures seamless execution of earn benefits, discounts, and loyalty payments. Trusted by global retailers like Decathlon, Mango, Auchan, Desigual, and Cencosud, Loyal Guru drives higher customer retention, sales, and engagement.

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Loyal Guru Revenue

In 2025, Loyal Guru's revenue reached $7M. Since its launch in 2016, Loyal Guru has shown consistent revenue growth.

Loyal Guru Revenue GrowthReported revenue / ARR by year$0$2M$3M$5M$6M$8M201620182020202220242025$0$7MSource: GetLatka.com
YearMilestone
2025Loyal Guru Hit $7m revenue in July 2025
2016Launched with $0 revenue

Loyal Guru Valuation, Funding Rounds

Loyal Guru's most recent disclosed valuation is $21.1M.

Loyal Guru has completed 2 disclosed funding rounds.

Loyal Guru Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$3M$5M$8M$10M$13M20162017201820192020202120222016 cumulative: $0 • 2016 Founded: $02020 cumulative: $2M • 2016 Founded: $0 • 2020 Seed: $2M2022 cumulative: $11M • 2016 Founded: $0 • 2020 Seed: $2M • 2022 Series A: $9M$11M2016 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2022Series A$8.9M--
2020Seed$2.1M--

Loyal Guru Employees & Team Size

Loyal Guru employs approximately 64 people as of 2026.

Loyal Guru has 64 total employees in different roles and functions.

Loyal Guru Team GrowthReported headcount over time01530456075201620182020202220242025006464Source: GetLatka.com
YearMilestone
2025Reached 64 employees (July 2025)

Founder / CEO

Borja Sanfeliu

Borja Sanfeliu is listed as Founder / CEO at Loyal Guru.

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Customers

We do not have customer count information for Loyal Guru yet.

Frequently Asked Questions about Loyal Guru

What is Loyal Guru's revenue?

Loyal Guru generates $7M in revenue.

Who is the CEO of Loyal Guru?

The CEO of Loyal Guru is Borja Sanfeliu.

How much funding does Loyal Guru have?

Loyal Guru raised $0.

How many employees does Loyal Guru have?

Loyal Guru has 64 employees.

Where is Loyal Guru headquarters?

Loyal Guru is headquartered in Barcelona, Catalonia, Spain.

Compare Loyal Guru to the industry

Loyal Guru operates across multiple industries. Browse revenue, funding, and growth data for Loyal Guru in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Loyal Guru Revenue 2025: $7M ARR, $21.1M Valuation