As of November 2026, Latka tracks 263 customer revenue optimization software companies. They have combined revenues of $901.4M and employ 7.6K people. They have raised $756.1M and serve 7M customers combined.
Every company below sells customer revenue optimization software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
Customer Revenue Optimization (CRO) Software is a category of business technology that focuses on maximizing revenue from existing customers. These tools leverage data analytics and customer insights to enhance strategies related to pricing, retention, and upselling. By providing a more profound understanding of customer interactions, businesses can tailor their approaches to not only retain customers but also encourage them to spend more. Typical features of CRO software include customer behavior analysis, pricing strategy optimization, personalized marketing campaigns, and performance tracking metrics. Users often include sales professionals, marketing teams, and revenue operations specialists who aim to improve financial outcomes through informed decision-making. The software is especially valuable for organizations looking to enhance customer relationships and drive long-term engagement, ensuring sustainable growth in revenue streams.
Sorting: Highest -> Lowest
Showing 10 of 263 companies ranked by annual revenue.
Jersey City, New Jersey, United States
Atica is a last-mile sales & revenue management company that leverages proprietary lead generation & CRM tool to maximize revenue from proactive sales.
Redwood City, California, United States
AI-powered sales forecasting and visibility solutions
Stockholm, Stockholm Lan, Sweden
Planhat offers a Customer Success Platform built to make customer success simple. Planhat is a powerful, beautiful, and an easy to use tool for customer success. Planhat helps companies manage renewals, reduce churn, increase and identify upsell opportunities, and communicate seamlessly with team members. At Planhat, we are passionate about customer success and are proud to have been part of the evolution of CS over the past 15 years, with a team and founders who have been working in the field since before the official title of customer success came about. With all the experience and knowledge we built a solution that we love to use, and one that our customers enjoy using to achieve their financial and operational goals.
Henderson, Nevada, United States
SMS-Magic is a proven, global messaging platform for popular CRM platforms, supporting small, mid-market and enterprise clients across 190 countries. SMS-Magic enables CRM users to engage buyers and win and retain more new customer revenue, while creating strong customer relationships that drive sustainable competitive advantage. SMS-Magic helps Marketers drive 6x more responses through automated campaigns, assists Sales and Account teams to increase engagement and win more deals, faster. Customer Support teams are able to handle 10x more cases with faster-than-ever resolution times. All through the power of seamlessly integrated and customizable conversational messaging. SMS-Magic is a popular messaging application found on the Salesforce AppExchange and Zoho Marketplace. Want to see it in action? Text keyword Demo: USA: 36343 AUS: +61 4095 64682 UK & ROW: +44 7860 017509
Pleasant Grove, Utah, United States
Convert more leads and sales by engaging your website visitors with user-friendly pop-ups, top and bottom bars, notifications, & native ad units all without coding.
Minneapolis, Minnesota, United States
solutions to help dealerships engage customers, enhance marketing strategies, and drive better sales outcomes
Frisco, Texas, United States
Providing demand generation solutions that foster meaningful connections, drive tangible results and create ROI for customers
New York, NY, United States
Lightico empowers businesses to accelerate customer journeys. With Lightico's Digital Completion Cloud™, companies leverage no-code workflows to collect customer eSignatures, documents, and payments, and authenticate ID in real time — straight from the customer’s smartphone. As a result, businesses enjoy faster and shorter sales and servicing cycles, boost NPS, and significantly improve their completion rates. In today’s experience-driven economy, customers expect intuitive and instant business interactions. However, businesses are ill-equipped to deliver such experiences to customers on their cell phones while speaking with them on the phone. The result is frustrated customers, lost sales, higher operational costs, and damaged NPS scores. Lightico's next generation platform for digital customer interactions empowers businesses to collect forms, documents, e-signatures, photos, consent to disclosures and to verify ID instantly, even while they have customers on the phone. By simplifying customer interactions in the last mile of the customer journey, businesses make it easier for their customers to be their customers, earning their trust and loyalty, translating to higher profits.
New York, New York, United States
Chatdesk is a New York-based software company that helps consumer brands scale customer support and drive sales using generative AI and a managed network of human agents. The company describes its model as analogous to Uber or AWS for customer service, combining software integrations, AI-assisted messaging, and a workforce of approximately 25,000 platform workers who validate outbound communications before delivery. Founded more than six years before the March 2023 interview, Chatdesk grew annual revenue by roughly 200 percent in 2022, which Aneto Okonkwo, CEO and co-founder, attributed primarily to upsell expansion within its existing customer base. The company serves e-commerce brands in fashion, beauty, food, and pet verticals, as well as software, fintech, healthcare, e-learning, and travel companies. Chatdesk's product suite spans call deflection, automatic customer-insight tagging, 24/7 omnichannel message handling, and a newer proactive engagement product that runs outbound campaigns on TikTok, email, SMS, and direct message channels. The company integrated with OpenAI and GPT-3 approximately two years before the interview, positioning itself as an early adopter of generative AI in the customer service category.
Latka tracks 263 customer revenue optimization software companies with reported revenue. Together they generate $901.4M in annual revenue and employ 7.6K people.
Atica Global is the largest, with $54.5M in annual revenue, founded in 2020.
The average customer revenue optimization software company in this list makes $3.4M a year, across 263 companies with reported revenue. They serve 7M customers combined.
Ranked by annual revenue, the leaders are Atica Global, Enable, Aviso AI, Planhat and SMS-Magic.
The 263 customer revenue optimization software companies tracked here have raised $756.1M in disclosed funding between them.
- Must provide analytics features to identify customer spending behavior - Should offer tools for optimizing pricing strategies based on customer data - Must include capabilities for enhancing customer retention through personalized engagement - Should facilitate upselling and cross-selling initiatives based on customer insights - Not just focused on general sales; must specifically target strategies to extract more revenue from existing customers - Should allow for performance tracking to measure the effectiveness of implemented strategies - Must support integration with existing CRM and sales platforms
