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Top 50 Customer Revenue Optimization Software Companies (August 2026)

As of August 2026, Latka tracks 308 customer revenue optimization software companies. They have combined revenues of $1.5B and employ 13.5K people. They have raised $1.1B and serve 7.1M customers combined.

Every company below sells customer revenue optimization software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.

What Customer Revenue Optimization Software Companies do

Customer Revenue Optimization (CRO) Software is a category of business technology that focuses on maximizing revenue from existing customers. These tools leverage data analytics and customer insights to enhance strategies related to pricing, retention, and upselling. By providing a more profound understanding of customer interactions, businesses can tailor their approaches to not only retain customers but also encourage them to spend more. Typical features of CRO software include customer behavior analysis, pricing strategy optimization, personalized marketing campaigns, and performance tracking metrics. Users often include sales professionals, marketing teams, and revenue operations specialists who aim to improve financial outcomes through informed decision-making. The software is especially valuable for organizations looking to enhance customer relationships and drive long-term engagement, ensuring sustainable growth in revenue streams.

Companies
308
Revenue
$1.5B
Funding
$1.1B
Employees
13.5K

Filters

Sorting: Highest -> Lowest

Filters

Top Customer Revenue Optimization Software Companies by revenue

Showing 10 of 308 companies ranked by annual revenue.

1Cendyn logo
Cendyn

Boca Raton, Florida, United States

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions. Cendyn has over 32,000 customers worldwide in more than 150 countries - including brands such as Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Highgate, TFE Hotels, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

Revenue
$80.7M
Year founded
1996
Team size
734
2SaviLinx logo
SaviLinx

Brunswick, Georgia, United States

Provider of business process and marketing services. The company offers cloud-based and scalable contact center technology platform for customer retention, sales conversion, customer service, back office and technical support services.

Revenue
$69.8M
Year founded
2013
Team size
593
3NextRoll logo
NextRoll

San Francisco, California, United States

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com. We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status, or other characteristics.

Revenue
$56.2M
Year founded
2007
Funding
$120M
Team size
511
4Atica Global logo
Atica Global

Jersey City, New Jersey, United States

Atica is a last-mile sales & revenue management company that leverages proprietary lead generation & CRM tool to maximize revenue from proactive sales.

Revenue
$54.5M
Year founded
2020
Team size
136
5Enable logo
Enable

San Francisco, California, United States

Supplier rebate management platform

Revenue
$50M
Customers
2K
Year founded
2016
Funding
$242.6M
Team size
639
Growth
90.84%
6Zaihui logo
Zaihui

Shanghai, Shanghai, China

Zaihui is a SaaS-based data-driven marketing automation solution for local businesses that offers them with member management, precipitation members, incentive members, and mining member values. Product system offers intelligent precision marketing, integral marketing, stored-value marketing, anniversary marketing, attendant performance, theme marketing activities, and brand packaging marketing. Zaihui is headquartered in China and the company was founded in 2015.

Revenue
$49M
Year founded
2015
Funding
$76M
Team size
155
7Aviso AI logo
Aviso AI

Redwood City, California, United States

AI-powered sales forecasting and visibility solutions

Revenue
$37M
Year founded
2014
Funding
$46M
Team size
336
Growth
188.5%
8Get Sales logo
Get Sales

Austin, Texas, United States

Sales engagement and conversion firm offering customer acquisition and recruitment to help companies get the most out of every lead

Revenue
$35M
Year founded
2018
Team size
183
9OneLocal logo
OneLocal

Toronto, Ontario, Canada

B2B SAAS customer acquisition and retention platform

Revenue
$34M
Year founded
2013
Team size
92
10Planhat logo
Planhat

Stockholm, Stockholm Lan, Sweden

Planhat offers a Customer Success Platform built to make customer success simple. Planhat is a powerful, beautiful, and an easy to use tool for customer success. Planhat helps companies manage renewals, reduce churn, increase and identify upsell opportunities, and communicate seamlessly with team members. At Planhat, we are passionate about customer success and are proud to have been part of the evolution of CS over the past 15 years, with a team and founders who have been working in the field since before the official title of customer success came about. With all the experience and knowledge we built a solution that we love to use, and one that our customers enjoy using to achieve their financial and operational goals.

Revenue
$33M
Customers
1K
Year founded
2014
Funding
$50M
Team size
171

Frequently asked questions about Customer Revenue Optimization Software Companies

How many customer revenue optimization software companies are there?

Latka tracks 308 customer revenue optimization software companies with reported revenue. Together they generate $1.5B in annual revenue and employ 13.5K people.

Which customer revenue optimization software company is the largest?

Cendyn is the largest, with $80.7M in annual revenue, founded in 1996.

How much revenue does a typical customer revenue optimization software company make?

The average customer revenue optimization software company in this list makes $4.8M a year, across 308 companies with reported revenue. They serve 7.1M customers combined.

Who are the leading Customer Revenue Optimization software vendors?

Ranked by annual revenue, the leaders are Cendyn, SaviLinx, NextRoll, Atica Global and Enable.

How much funding have customer revenue optimization software companies raised?

The 308 customer revenue optimization software companies tracked here have raised $1.1B in disclosed funding between them.

Related Sales Tools categories

Inclusion Criteria

- Must provide analytics features to identify customer spending behavior - Should offer tools for optimizing pricing strategies based on customer data - Must include capabilities for enhancing customer retention through personalized engagement - Should facilitate upselling and cross-selling initiatives based on customer insights - Not just focused on general sales; must specifically target strategies to extract more revenue from existing customers - Should allow for performance tracking to measure the effectiveness of implemented strategies - Must support integration with existing CRM and sales platforms