2025 Revenue
$1.4M(Est.)
Funding
$3.8M
Team · 2024
13
Founded
2019
Mayday Revenue & Funding (2025)
Mayday generated an estimated $1.4M in annual revenue in 2025. Source: GetLatka estimate
Mayday is a Toronto-based calendar and time-management software company founded in 2019 by Jeremy Bell, who serves as CEO. The company is building an AI-assisted scheduling product designed to act as a personal time management assistant, learning user priorities and automatically optimizing calendar placement for meetings and focus time. As of May 2022, Mayday remained in closed beta with no paying customers, operating on seed funding while preparing to introduce a paywall later in 2022.
Bell wrote the first line of code for Mayday in mid-2019 and raised approximately $750,000 in a pre-seed friends-and-family round before closing a $3 million seed round at the end of 2021. The company had accumulated a beta waitlist of tens of thousands of users by May 2022, built primarily through organic word-of-mouth and a custom social-listening system Bell constructed using Zapier and Slack.
The team stood at 13 people at the time of the interview, with roughly half dedicated to engineering. Bell previously co-founded Wadid.io, which he sold to Precision Nutrition, and was a partner at Teehan+Lax before that firm was acquired by Facebook, though Bell had departed prior to that exit.
Last updated
Mayday Revenue
Mayday was pre-revenue as of May 2022. The company was operating in closed beta with no paying customers at the time of the interview. Bell confirmed that no one was paying anything during the beta period.
| Year | Milestone | Source |
|---|---|---|
| 2025 | Mayday Hit $1.4m revenue in September 2025 | Estimated |
| 2019 | Launched with $0 revenue |
Bell indicated that Mayday planned to introduce a paywall and begin monetizing later in 2022, describing the move to revenue as urgent. The company was evaluating two paywall approaches: a usage-threshold model where users hit a limit before being prompted to pay, and a feature-gating model where individual use is free but collaboration features require payment. Bell stated the company would not adopt a fully closed, invitation-only paid model similar to Superhuman. Pricing tiers under consideration included a free option, a paid individual option, and a teams option. No specific price points had been announced.
Mayday Valuation, Funding Rounds
Mayday has not publicly disclosed its valuation. The company has raised $3.8M in total funding to date.
Mayday has raised $3.8M in total funding across 2 rounds, most recently a $3M Seed round in 2021.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2021 | Seed | $3M | - | - | Not recorded |
| 2019 | Pre-Seed | $750K | - | - | Not recorded |
Founder / CEO
Jeremy Bell
CEO
Jeremy Bell is the founder and CEO of Mayday. He is 42 years old as of the May 2022 interview, has been married for 18 years, and has two children. He is based in Toronto, where he has lived his entire life.
Bell began his career as an engineer before moving into design and product. He was a partner at Teehan+Lax, a design firm co-founded by Geoff Teehan and Jon Lax that was acquired by Facebook. Bell had left Teehan+Lax to start his first company before the acquisition closed and did not participate in that exit. His first startup, Wadid.io, was bootstrapped, raised a small amount of capital, and was sold to Precision Nutrition in a transaction that returned capital to investors and himself without constituting a large liquidity event. Bell used proceeds from that exit and personal cryptocurrency savings to fund his living expenses during the earliest stage of building Mayday before the pre-seed round was raised.
Bell wrote the first line of code for Mayday in mid-2019. He gets seven hours of sleep per night and uses Notion as Mayday's primary internal tool. His net worth was not discussed in the interview.
Q&A
| Question | Answer |
|---|---|
| What's your age? | 45 |
Customers
Mayday had accumulated a beta waitlist of tens of thousands of users as of May 2022, though Bell declined to share the precise figure. The waitlist was built primarily through organic word-of-mouth, referrals from existing closed-beta users, and a custom social-listening system Bell built using Zapier and Slack that monitors Twitter, Reddit, and LinkedIn for phrases related to time management and calendar frustration. Bell responded directly to those posts in their respective channels.
Because the product remained in closed beta with no paywall in place, there were no paying customers, no disclosed average revenue per user, and no customer pricing to report at the time of the interview.
Mayday Business Model
Mayday was pursuing a bottom-up, product-led growth model as of May 2022, targeting individual users first with the expectation that team and company-wide adoption would follow. Bell described the planned tier structure as a free option, a paid individual option, and a teams option, though no prices had been set publicly.
The company had not yet monetized and was funded entirely by its seed capital. Bell acknowledged the current path was not sustainable indefinitely and expressed urgency around reaching monetization in 2022. Gross margin, burn rate, runway, churn, LTV, CAC, and other unit economics were not discussed in the interview, as the company had no revenue base from which to derive them.
Mayday Employees & Team Size
Mayday had 13 employees as of the May 2022 interview, with a 14th person scheduled to start the following Monday. Approximately half of the team, or roughly six to seven people, were engineers, and Bell noted that all engineers on the team were now full-time. The company is based in Toronto.
Mayday employs approximately 13 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 13 employees (October 2024) | Not recorded |
| 2022 | Reached 13 employees (May 2022) | Not recorded |
Frequently Asked Questions about Mayday
What is Mayday's revenue?
As of 2025, Mayday generated an estimated $1.4M in annual revenue.
Who founded Mayday?
Mayday was founded by Jeremy Bell.
When was Mayday founded?
Mayday was founded in 2019.
Who is the CEO of Mayday?
The CEO of Mayday is Jeremy Bell.
How much funding does Mayday have?
Mayday raised $3.8M across 2 rounds.
How many employees does Mayday have?
As of 2024, Mayday had 13 employees.
Where is Mayday headquartered?
Mayday is headquartered in Toronto, Ontario, Canada.
Compare Mayday to the industry
See how Mayday ranks against the best Collaboration & Productivity Software companies by revenue and funding.
Full Interview Transcripts
Read the full interview and its transcript.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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