Business Intelligence Software111 Sutter Street, 7th Floor, San Francisco, CaliforniaFounded 2023CEO CJ Gustafson
Mostly Metrics is a B2B media company built around a finance-focused newsletter and podcast targeting startup CFOs and finance operators.
Nathan Latka has interviewed Mostly metrics once, speaking with CJ Gustafson. Each figure links to the second it was said.
Watch: How Mostly Metrics Reached 35,000 Subscribers and a 46% Open Rate with a CFO-Focused Newsletter (Interview with Startup CFO CJ Gustafson)October 2023 · CJ Gustafson, Startup CFO and Newsletter Founder
Growth tactics they described: PodcastWatch at 17:03Partner Co-MarketingWatch at 4:30Cold OutreachWatch at 4:10
Mostly metrics competes most directly with ChartMogul and Baremetrics.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 ChartMogul | $7.2M | $3.7M | 67 | 1K | 2014 |
 Baremetrics | $1.5M | $800K | 14 | 766 | 2013 |
| Mostly metrics | – | – | 1 | – | 2023 |
CJ Gustafson founded Mostly metrics in 2023 and runs it as CEO. 1 person lists Mostly metrics as their employer on LinkedIn (November 2023).
CJ Gustafson, a founder.
CJ Gustafson, in 2023.
1 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profile
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