
Oasis Devices
2026 Revenue
$203K
Team
4
Oasis Devices Revenue (2026)
Oasis Devices is a Miami-based hardware startup building the Oasis One, a smart ring designed for interaction rather than health tracking. The ring functions as what founder and CEO Ricky Rosa describes as the next generation keyboard and mouse, combining touch and voice input to control AI applications. The device is tuned for whisper-level audio, allowing users to dictate privately in crowded environments, and connects via Bluetooth Low Energy to a laptop where it creates a virtual microphone currently supporting the WhisperFlow speech-to-text platform.
Rosa went full-time on the company in approximately late 2022, spending roughly three years handcrafting units in Miami using injection molding machines before reaching a public launch in June 2026. The company has raised approximately $500,000 in angel and pre-seed capital and spent around $300,000 of that to reach its current product. A new funding round was in progress at the time of the interview, with $150,000 already committed.
The public launch post on X accumulated 2.6 million views, driven in part by an organic wave of engagement from Japanese users. Oasis Devices sold out an initial batch of 700 units at $289 each within roughly two days, generating approximately $200,000 in revenue, and opened a second batch targeting approximately 1,000 total units for delivery by Christmas 2026 or early 2027. The company has spent zero dollars on paid marketing.
Last updated
Oasis Devices Revenue
Oasis Devices generated its first meaningful revenue from a public launch in June 2026. The company sold out an initial planned batch of 500 units, extended that batch to 700 units, and sold through at $289 per unit, producing approximately $200,000 in revenue within roughly two days, according to host Nathan Latka's on-air calculation, which Rosa confirmed. A second batch was open at the time of the interview, targeting approximately 1,000 total units for shipment by Christmas 2026 or early 2027, which would imply cumulative revenue approaching $289,000 at the same price point.
| Year | Milestone | Source |
|---|---|---|
| 2026 | Oasis Devices Hit $203k revenue in July 2026 | Interview |
Prior to the public launch, the company shipped a small beta batch beginning around Christmas 2025. Rosa stated that the 2024 viral post on X, which drew 22,000 views, helped sell approximately 40 units initially, with additional beta units sold over the following year, bringing the total units in the wild to just under 100 before the public launch. Those beta units were sold at the same $289 price point.
The company has spent zero dollars on paid advertising. All revenue to date has been driven by organic virality on X. Profitability at the company level was not confirmed. Rosa stated that the handmade beta units cost approximately $600 each to produce, meaning the company was losing money on each beta unit sold at $289. He indicated the current production run is structured to be profitable, contingent on moving manufacturing to China and achieving a per-unit cost of $60 to $100 at a minimum order quantity of 1,000 units. Forward revenue will depend on the success of that production run. Using the current $289 price and a target of 1,000 units, a GetLatka estimate for near-term revenue is a range of $289,000 at the low end, assuming no price change and no batch expansion, to approximately $400,000 at the high end if additional batches are added before year-end, based on the trajectory described. This is a GetLatka estimate; the company has not confirmed a revenue target.
Oasis Devices Valuation, Funding Rounds
Oasis Devices is a bootstrapped SaaS startup that has reached $203K in revenue with no outside investment.
No funding has been reported for Oasis Devices yet.
Founder / CEO
Ricky Rosa
Founder & CEO
Ricky Rosa is the Founder and CEO of Oasis Devices. He studied computer science and physics at Georgia Tech and began his career as a nuclear engineer before moving into roles that included blockchain research at Mastercard, linear algebra lecturing at Georgia Tech, and software work at American Express. An internship involving the Microsoft HoloLens convinced him that head-mounted computing would become mainstream and that a low-fatigue interaction device would be essential to that future.
Rosa went full-time on Oasis Devices in approximately late 2022. He has described the company as a roughly three-year effort to that point, during which he personally soldered components, operated injection molding machines in the Miami office, and hand-assembled every beta unit shipped. The founder of WhisperFlow is noted in the transcript as an angel investor in Oasis Devices. Rosa has stated he is not interested in a quick sale, citing a desire to build something generational.
Net worth was not discussed in the interview. No other co-founders or executives beyond Rosa were identified by name, though the team includes a creative director and three engineers.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
Oasis Devices has shipped just under 100 units to beta customers as of the interview date, with those customers engaged primarily through a Discord community and direct text communication with Rosa. The public launch in June 2026 sold out 700 units within approximately two days. A second batch was open at the time of the interview, with total units targeting approximately 1,000 for the Christmas 2026 or early 2027 delivery window.
The sole product configuration is priced at $289. Rosa stated the price was set intuitively, with the goal of being lower than Oura Ring while still signaling meaningful purchase intent. There is no free tier. Seats per account, churn, and retention metrics were not discussed in the interview.
We do not have customer count information for Oasis Devices yet.
Oasis Devices Business Model
Oasis Devices sells a single hardware SKU, the Oasis One smart ring, at $289 per unit with no subscription or recurring revenue component disclosed. The company currently loses money on each handmade unit, with a production cost of approximately $600 per ring during the beta phase. Rosa expects to achieve profitability per unit once manufacturing moves to China, where he estimates a cost of $60 to $100 per unit at a minimum order quantity of 1,000 units. At a $289 selling price and a $60 to $100 cost, gross margin per unit would be approximately 65 to 79 percent, though this is a GetLatka estimate based on the figures Rosa stated and has not been confirmed as a company target.
The company has spent zero dollars on paid advertising, relying entirely on organic virality on X for customer acquisition. Rosa described the 2026 public launch video as produced entirely in-house at zero marketing cost. The WhisperFlow integration is the current software layer, with Rosa noting the company officially supports only that platform given team size constraints. Future monetization avenues mentioned include NFC-based tap-to-pay and mobile experiences, though no revenue from those has been generated. Gross margin, LTV, CAC, churn, and burn rate were not discussed in the interview beyond the per-unit cost figures noted above.
Oasis Devices Employees & Team Size
Oasis Devices has a team of four people as of mid-2026. The team consists of Ricky Rosa, a creative director, and three engineers. Rosa described the team as small and noted that resource constraints shape product and partnership decisions, including the choice to officially support only WhisperFlow at launch.
Oasis Devices employs approximately 4 people as of 2026.
| Year | Milestone | Source |
|---|---|---|
| 2026 | Reached 4 employees (July 2026) |
Frequently Asked Questions about Oasis Devices
What is Oasis Devices's revenue?
Oasis Devices generates $203K in revenue.
Who founded Oasis Devices?
Oasis Devices was founded by Ricky Rosa.
Who is the CEO of Oasis Devices?
The CEO of Oasis Devices is Ricky Rosa.
How much funding does Oasis Devices have?
Oasis Devices is bootstrapped and has not raised outside funding.
How many employees does Oasis Devices have?
Oasis Devices has 4 employees.
Where is Oasis Devices headquarters?
Oasis Devices is headquartered in United States.
Full Interview Transcripts
Oasis DevicesJul 14, 2026
Nathan Latka (00:01) Hey folks, my guest today is Ricky Rosa. He's the solo founder and CEO of Oasis Devices with backgrounds in physics and computer science from Georgia Tech and earlier training as a nuclear engineer. He spent roughly half a decade quietly building smart rings when few believe the category could be more than health tracking. Inspired in part by Microsoft HoloLens internship. Now he's got a product, he's taking it to market and he's got sales. Ricky, you ready to take us to the top? Ricky Rosa (00:26) How's it going, man? Thank you for having us. Nathan Latka (00:28) You bet okay, so show us what you're selling. Ricky Rosa (00:31) So this is what we build. So this is a smart ring for interactions. We have no health tracking at the moment. This is the case. You open it up and then you see ⁓ the the smart ring y we like to say it's the next generation keyboard and mouse with touch and voice. Nathan Latka (00:49) So take it off, put it on your finger, like tell how people will use it. Ricky Rosa (00:53) So it's designed to be worn on your index finger. You can see there it it's got the ⁓ the the microphone slot and then it's got the trackpad, you can touch it, you can swipe on it, ⁓ and then you can also talk to it. So the idea is to be able to control the the context window that you pass to AI very precisely. So you press, hold, talk, and then release, and then that goes off to any a any AI of your choosing. Nathan Latka (01:20) And where do you anticipate most people will be using this? I mean, my so I'm a big whisper flow user. I get way more done when I can just hit FN on my keyboard. You know, where that becomes challenging is like if I'm in a coffee shop and it's loud, I'll actually connect a a a road microphone here into my computer. So when I push FN it comes through clearly. Or we're seeing all these memes right now on X of people with like masks over their face talking into a tube to go in. I mean, where do you anticipate your your power early users actually will use the thing? Ricky Rosa (01:41) Yes. Yeah. Th that's that's exactly what you you're you're exactly right. That's how we anticipate people to use it in offices, the crowded offices, you know, coffee shops, when your wife or husband is sleeping right next to you. So Whisperflow really showed what practical voice could look like. ⁓ and there are you know, the founder is an an angel investor in our company, so we really thought about, you know, what were the problems that they were facing. And it turns out voice is pretty useful because it's like three to four times faster than than typing. But you can't use it everywhere. Like it really breaks when a lot of people are in the room. And and what rings are really useful is to bring them very close to your mouth and whispering. So we tuned it for whispers and so you can you can you can have private voice anywhere anywhere you go. Nathan Latka (02:27) Mm-hmm. And so ⁓ just to be clear, right now you're exclusively sitting on top of the Whisperflow API, or can people use open source voice models with the ring as well? Ricky Rosa (02:41) So technically we create a virtual microphone on your laptop. ⁓ so we sit at that layer, but right now officially we only support Whisperflow to be able to, you know, handle the requests you know, well. We're a small team, right? So we have to kinda focus our our energies. Nathan Latka (02:58) Yeah, so give me more of the backstory now. I mean, just to give my audience some context, the way that some context, the way I found you was right here. You had a really well done video that you put up on X. well, I don't say really well. It popped up in my feed because X probably knows that I love sort of these kinds of tools, but it got, you know, 2.6 million views. You can actually see I posted here. I I purchased the 289 version. You're just selling the one version, right? Ricky Rosa (03:25) Yeah, yeah, yeah. So this is our first public launch. We did a a little beta launch like twenty twenty four, which we shipped earlier this year, but this is our first like official public launch and that's why it's called Oasis One. Nathan Latka (03:36) And I said this is a this is a match made in heaven and we should lead a round of whisperflow power users into Oasis. But you've so you've already raised some capital, it sounds like. How much have you raised to get the prototype to where it is today? Ricky Rosa (03:49) Very little. So we've raised around half a million dollars ⁓ over you know, across many years. And and and now we're we're putting together a round, so we we have a few commitments already and we're gonna be closing that in the next few weeks so we can get to China and get production ready and ship by Christmas. Nathan Latka (04:05) So how the one you just held up and showed me, I mean, how did you get Batmade? I mean, were you soldering in your garage or did someone in China do like a small run for you? Ricky Rosa (04:10) Yeah. No, no, no. We ev everything was handmade here in in Miami. So we have injection molding machines and everything in our office. It's like the whole shebang. We really handmade every single unit that we shipped earlier this year. And and the backstory, I know you asked. So the backstory is you mentioned at the beginning. So I was doing blockchain for MasterCard, which didn't really work out for them very well. But I I got to play with the Microsoft HoloLens back then. And I could see that this thing was gonna be the future. You know, the graphics are gonna get better. Obviously, lo and behold, now Zuckerberg and ⁓ Apple and everybody that's trying to do head mounted compute. But back then, ⁓ it was like very nascent. And there was one problem that I struck me very, you know, intently, which is ⁓ your arms got tired when you interacted. And it really reminded me of that Steve Jobs quote that said, Nathan Latka (04:36) Yeah. Ricky Rosa (05:05) the that they didn't want to make a touch screen laptop because you're you know because of gravity. When you touched it, your your your shoulders and and your arms got tired. And so I I knew that there was going to be an interaction problem in the future. So I started really thinking around that rabbit hole. ⁓ and so we decided to build a ring for for AR glasses. Obviously glasses are still, you know, th they're not as adopted as one might like. And so we kind of shifted gears when we met the Whisperflow guys and we thought, okay, well we can actually have a good run at replacing your your keyboard. ⁓ and that's kind of what we're doing now. Nathan Latka (05:45) Mm. Okay. So that was I just showed your bio. So you're that was research at MasterCard, linear algebra lecturer at Georgia, the Institute of Technology, Software at American Express. So I mean, what are you by trade? Are you an engineer? Are you an industrial engineer? would you do I mean what what's your background? Ricky Rosa (06:01) So I started as a nuclear engineer, but my background is really in computer science and physics. That's what I went to school for at Georgia Tech. ⁓ but I I'm very I'm very versatile. So I you know, I have a lot of experience with CAD, I have a lot of experience with code. ⁓ I'm very hands on, so you know, I I really solder, you know, you know, my myself a lot. and ⁓ and yeah, so that that's kind of my background. Nathan Latka (06:26) When did you quit and go full time on the business? Ricky Rosa (06:28) About three years ago? I think so. Nathan Latka (06:30) Okay. Okay. So around twenty twel late twenty twenty two. ⁓ Okay. And how did you I mean, the thing with hardware, it's different than software, right? I you gotta invest a lot of money just to get your first dollar of sale versus software you can pre sell. So, I mean, how much have you spent so far to get to the current point? Ricky Rosa (06:33) He tries to write three, I think. Yeah. Yeah. We we've spent around three hundred K to get to this point. ⁓ which I don't know if you know anything about hardware, but it's a miracle that we got to ship a product with so little capital. Like it's literally like, you know, ⁓ you know it's it's a feat. It was a feat. That this is what is is it the gr Yeah, well you see the gray hair? This is I I turned some you know, capital efficiency into some like, you know, I had to trade in some melanin. Nathan Latka (07:04) Assume I assume my audience knows nothing about hardware production. W So what what do other hardware founders make mistakes on in terms of spending too much money early on? And what did you do differently? Ricky Rosa (07:21) I think that you have to really figure out what the hell it is that you're building. And it's very easy to get caught up in like very novel experiences and very, you know, very fancy and flashy devices. And and we were we were guilty of that at the beginning, honestly. ⁓ but now what we notice is that you can only go you you can only ask people to go one step from current. And so you can't only introduce so much novelty at a time. And so what I think you should do before going and and spending a lot of money is like figure out exactly what that one step you're gonna ask people to take is. Nathan Latka (08:00) Yep. Yep. Take me I wanna I'm trying to dive into this a little bit more. Take me into what's happening in this picture. Ricky Rosa (08:04) Yeah. Ha ⁓ that is ⁓ me last Christmas building all of the rings that we shipped for our beta during Christmas and and early January. So that was a very stressful time. That's Nathan Latka (08:22) How many have you shipped? How many are in the wild today? Ricky Rosa (08:25) So I a little under a hundred. Nathan Latka (08:27) Okay, how are you measuring feedback from these users? Do they call you? Do they text you? How do you know if it's working? Ricky Rosa (08:30) Well yeah, yeah. I'm I I I'm very I'm very close to all of them. So I we we we we we text, we you know we used to have a a WhatsApp group, now we have a Discord, so so yeah. Nathan Latka (08:39) What's the most surprising feedback you've gotten? Ricky Rosa (08:42) ⁓ I think the most surprising thing out of this whole endeavor is that people seem to like using the ring in front of their damn laptops, which I never thought that it was gonna be a thing, right? Like we were we were building a next generation device for glasses and all this stuff, and now people are using that in front of laptops. That was very surprising to me. But ⁓ it seems to work. So so we're leaning into it. Nathan Latka (09:06) Yeah, interesting. Okay. Take us into more let's geek out here on the tech a little bit. What are we looking at here? Ricky Rosa (09:11) That's that's our main PCB. So that's what you're seeing there is the main computer. It's got a few sensors that we actually patented a few years ago. So I don't know how technical you want to go into it, but that there's two types of technologies for sensing. you got optical tech and capacitive tech. you know, capacitive is what your phone uses, optical is what your mouse uses. ⁓ when you have a form factor that's so tiny as a ring, neither one of them are a great fit. So we had to do some very clever innovation to combine them, do sensor fusion. And that's what we patented. We patented the the combination. Nathan Latka (09:49) Why hasn't any one of these other like major ring providers like Oura in or even Apple patented this this thing? Why were you the unique person to sort of find this combination? Ricky Rosa (09:58) I spent a lot of time thinking about interactions. I mean, I don't know, you have to go ask them. ⁓ I'm sure they have some patents around the the interaction space, but this one in particular, I spent a lot of years kind of diving into how you would be able to scroll in two dimensions, like up, down, left, and right. And so there's some there's some problems associated with that that are not intuitive. And I think nobody had really gone down that rabbit hole and like found those problems. And so that's why that's why we we got to to do it. Nathan Latka (10:30) Okay. So for my audience, this is basically like you cut out one of these wafers and you then roll it and that that is what's inside the ring. Ricky Rosa (10:40) Yeah, correct. So that's what's that's what's inside of this metal shell right here. Nathan Latka (10:45) Wow, wild. Okay. Last picture here. What are we looking at? Ricky Rosa (10:49) That's the s that's the that's the sensor fusion. So that's the sensor fusion in hardware. So that's ⁓ part of the capacitive electrode, but part of the optical sensor. ⁓ it's basically a laser and a and a capacitive touch sensor. Nathan Latka (11:01) And are you I mean, we can see the soldering marks in there. I mean, that looks so small for you to be doing by hand, but you did all that by hand? Ricky Rosa (11:07) No, so so a f a few of these ⁓ a few of these components were actually soldered in in in a in a manufacturing plant, but in order to edit or or or change the locations, I did have to solder it by hand. ⁓ and that's why you see the marks there and that is very difficult. Nathan Latka (11:25) Yeah, yeah, I can imagine. Okay, interesting. ⁓ so you got a hundred out so the ones you shipped Christmas, you said Christmas twenty twenty five, right? Those were your first ones out in the wild. You've got a Discord group, you're learning. How did you get those first hundred customers? What's your go to market strategy? Ricky Rosa (11:39) So we we actually we we've never spent anything like one dollar in marketing. So the first time we went viral for our beta launch, that's how we got the first customers, and now we went ultra viral for the actual launch and that's how we got the next customers ⁓ that we that we sold out the first batch la two weeks ago last week. Nathan Latka (11:57) I don't think virality is ever by accident. I think people have unique ability to tell stories and it helps it go viral. So so take some credit for this. What was your first viral post around Christmas and and why do you think it went viral? Ricky Rosa (12:05) Yeah. So so the first ⁓ kinda it was like mini viral story was tw 2024. ⁓ you know, we really decided to showcase the ring, ⁓ you know, its capabilities, you know, a few use cases, and it got some attention f ⁓ from like ⁓ early tech adopters, and that's kinda how we we ⁓ sold out the the beta batch. The second virality moment. Nathan Latka (12:36) Sorry, which one which one was that, Ricky? Was that on X or LinkedIn or somewhere else? Ricky Rosa (12:40) No that was an X but it was a while it was like twenty twenty four, so it might take you a while to find it. there there you go. That yeah, that one. Nathan Latka (12:43) This. Okay, so this one got twenty two thousand views. This just by itself, this helped you sell a hundred of your first units. Ricky Rosa (12:51) Yeah. Yeah. Well a l a a little bit under that. So so I think like like forty and then ⁓ you know, over over the the course of the year we sold more. Nathan Latka (12:59) Okay, and what were you charging back then? Was it the same price I paid, the two thirty something? How'd you come I mean, for someone else, you know, in the hardware space, maybe their pre-revenue, how do you decide what to price this thing at? Ricky Rosa (13:02) Yeah, twenty nine. Yeah, twenty nine. I I mean full transparency. We really just ⁓ pulled it out of a hat, honestly, 'cause we we did we we we didn't know like a lot of things and we really want it to be, you know, l lower than aura. sorry we don't we we don't focus on on hard on health. ⁓ be wanna but we want it to be expensive enough to have some signal when people bought it, you know, like, okay, this is something that people really want. ⁓ so it took some tweaking but but i i it was ⁓ it was ⁓ seat of the pants, you kind of mechanics. Nathan Latka (13:39) And and what are your right now, you're running an expensive production line 'cause it's I guess in your garage, Miami, nearby, not in China yet. What is your right now all in cost to produce one of these things? Ricky Rosa (13:50) We we actually lose a little bit of money on each ring, ⁓ at the moment and then for the production run that we're gonna do, we're act we're gonna be profitable. So so we're we're gonna sell it at out of profit, yeah. Nathan Latka (13:59) I see. So this costs you more than like two hundred and thirty, two hundred and forty bucks to make today. You're losing a little bit but you're learning. Ricky Rosa (14:05) Yeah, yeah, yeah. So the so so the early w yeah, the early ones was like si yeah, six hundred bucks. We we we yeah, they're they're very expensive. Especially 'cause all of the the sens sensor coverings are custom and so ⁓ yeah, they were expensive. ⁓ but yeah, but but now not so much. Nathan Latka (14:19) Okay. But you think you can get that price down to what if you put on a bulk order order in China? Ricky Rosa (14:24) You mean the cost? Nathan Latka (14:25) Yeah, what do you think you can drive it down to with a ball quarter? Ricky Rosa (14:28) ⁓ I think ⁓ well th the cost or the price? I think the price is gonna stay the s yeah, so yeah, so so the price is gonna stay the same, but we can probably get it to like between sixty and a hundred bucks or something. Nathan Latka (14:32) The cost. Your cost. Your cost. And how many units will you have to pre order for that amount? Ricky Rosa (14:42) ⁓ the w what we sold out like a thousand units or something? Nathan Latka (14:45) Okay, so you can buy in a thousand unit increments at about sixty to seventy landed cost to goods sold. Ricky Rosa (14:53) I think so, yeah. Nathan Latka (14:54) What's a big mistake? I mean, you're in this right now. What's the biggest mistake hardware founders make when they go from their garage in the US to a manufacturing facility overseas? Ricky Rosa (15:02) Dude, I actually ⁓ the founder of Whoop Will Ahmed has this great line ⁓ that I ⁓ it's always in my mind. He says something like the biggest ⁓ hardware mistake that hardware founders make is trying to be successful with your V one, which is completely counterintuitive. But when you think about it, it's like, Okay, well, if you sell ten thousand units and then you get five thousand returns, it's like you're in deep trouble, right? So you have to you have to be careful. you know, how fast you expand, you know, hardware is not like software. You know, y y you have to move atoms around. That takes cost, energy and and and sweat, honestly. So so you have to be mindful on how how fast you expand and how fast you learn and and and all these things. Nathan Latka (15:47) He's saying most hardware vendors expand too quickly, they bulk order too much too fast. Ricky Rosa (15:52) Yeah, well that's that yeah, I I think y y you can pull out his tweet, but basically it it's something around it's something along the lines of ⁓ y y you know, the biggest mistake is trying to be too successful with your V one when you when you don't know that much about your c customers, about your market, about, you know, your product even, you know. Nathan Latka (16:09) Yeah, yeah. Interesting. Okay. So that's Christmas. You're losing money on every ring. Let's fast forward here. Your I mean your X thread does a nice job of sort of the timeline here. What's what's Ricky Rosa (16:16) Yeah, I was I was ⁓ I was live posting ⁓ through all of the ⁓ yeah. Through all the stress. Nathan Latka (16:24) So this is like you literally just fine tuning every ring right here. Ricky Rosa (16:28) Yeah, so that that w what I was doing there, we had some trouble with our BLE antenna. So I had to do some modifications to the shell to be able to pull out some wires so that I could take it to an RF engineer so that we could tune the antenna last minute. And I think if you go to the next post, we you could probably see I think it's it's no no no, like the the next actual post. So it's like something like ⁓ maybe maybe a little bit higher. It's like ⁓ last minute antenna voodoo. Yeah, there you go. Nathan Latka (16:47) This one? Ricky Rosa (16:53) So we were tuning so we were tuning the B L E antenna to increase range. So we had some issues where ⁓ a few of the units, like the the B L E connection dropped like after like five meters or something like that. So we really needed it to like increase it to ten. Nathan Latka (17:07) And what did you have to do on the har on the Adam side of things to make that work? Ricky Rosa (17:10) We actually swapped the swap the antenna. I don't know how technical you wanna get, but w we we Nathan Latka (17:15) No, go you can get technical. I mean, I won't be able to follow all of it, but my audience, you know, why they'll look it up. Ricky Rosa (17:19) Yeah, so basically we had a two point four gigahertz antenna, which is what you need for B L E, but when you put it inside of the the metal shell, it was yanked down to like one point seven or something. So we had to find an antenna that was like four like like f four gigahertz, so that when you put it inside of the ring, it got yanked down to like near two point four. It was like this voodoo trick that the RF engineer told us about. It's like very seat of the pants, kinda guesstimate. Nathan Latka (17:47) That's because the shell of the ring is interfering with the four and it degrades it to a two seven. Interesting. Interesting. Okay. And did you have vent you said vendor finally came through? Were you having vendor problems? Ricky Rosa (17:49) Yeah. Yeah, exactly. Yeah, so this is our so our packaging vendor in China kinda fell through. So I found somebody in Maj in Miami to put ⁓ to to make our packaging. And he was like busy at the time, he was like our basel like going on. So he had a lot of orders. So I like I finally just went went to the shop, like knocked on his door, and he's like, dude, I really need this done like today. And so, you know, that's that we filmed the video. Yeah. Nathan Latka (18:21) That's wild. That's wild. Okay. So let's fast forward a little bit. This is you just making the acrylic edges of the box smooth. Ricky Rosa (18:28) Yeah, those are the bo yeah, these are the boxes. Yeah. Nathan Latka (18:31) I love and here's what it looks like. How how what did this feel like when you finally got the first one of these things made? Ricky Rosa (18:35) It was pretty surreal because it had been a few years in the making and at every step of the way there was a problem. Like yeah, I I I felt like the entire universe was like conspiring against me because like at every single step of the way, like there was a problem. And so when they it finally like came together, I like, All right, I can breathe now. Nathan Latka (18:54) All right. So this is cool. So you get all the production, the packaging, you've got these beautiful shots coming out. you sell out. So if I ordered pre order during Christmas and I got it to my house, it'd look like this, right? Okay. Ricky Rosa (18:58) Yeah. Yeah, it looked like that. ⁓ it it came with those little Legos. it's like a little Easter egg that we shipped that are ⁓ Liam and Noelle Gallagher from Oasis. So it's like a little a little Easter egg. Yeah. Nathan Latka (19:18) I love that. I love that. When you say Easter egg, I mean if I convert that to marketing language, there's this concept of like variable reward and surprises that builds brand loyalty. Is that what you mean by Easter egg? Yeah, super cool. Ricky Rosa (19:27) Yeah, yeah, yeah, pretty much. We we w we might still do something like that for for this this upcoming batch. So you might be getting some Legos. Nathan Latka (19:35) Yep, yep. And I I love this video. There's a quick flash of like some original sketches you had early on. Do you still have that sketch do you have that you don't have that sketchbook near you right now, do you? Ricky Rosa (19:40) Yeah. No, I don't think maybe. ⁓ it's gonna take me a while to find it 'cause I it's the the I look like Nathan Latka (19:49) Yeah, yeah. I just love all these historical moments, right? We have to document this stuff so that when you're selling a million units a month, you can go back and go, Remember that sketch in that on that grid paper from twenty twenty two? Ricky Rosa (19:59) Yeah, that's why I made that video. I was I was like going through my camera roll and and because when I w when we finally delivered the first one, it was like a a a very like wow moment. In my head, I was like, Jesus, like it's just so many years. So I went through the my camera roll and I was like looking like at how many pictures I took and like how many like years in the you know, like in the making. And and and I I put put all of the pictures related to Oasis into a folder and then I I Put them all in black and as I go. Actually this would look very cool in a video. I edited myself, so yeah. Nathan Latka (20:32) It looks great. That looks great. Okay, so fast forward to the units you just launched recently. I'm gonna scroll up a little bit. I think where was the launch video on that? Right up here, maybe. Yeah, right here. Yeah. S so so how did these sell? How many did you sell? Ricky Rosa (20:42) all the way up top, yeah. Yeah. w we're we we were originally ⁓ scheduled to sell five hundred, we extended it to seven hundred, we're na now we open batch two and it's like a little under a thousand. So I think we're on track to to ship, you know, a thousand for Christmas, or and maybe like early twenty twenty seven. Nathan Latka (21:08) Come on, man. How did that I seven hundred units at what was it, two hundred and eighty bucks a pop? That's like two hundred thousand dollars of like real revenue. I mean, how did you feel? Ricky Rosa (21:11) Yeah. Yeah yeah, like in like two days. It was it was I mean, this entire launch was a trip. We didn't even know if it was gonna work or not, right? it it's like w we had a hunch 'cause we saw, like you said at the beginning, like people using DJI mics to code. And and I thought that was kinda l a little weird. It's kinda it's like w what the hell is going on here, right? but you know, we took a bet and it panned out Nathan Latka (21:38) Yeah. Okay. I love this. So so you now were you still spending six hundred bucks per ring here, or did you get your cost structure a little in shape, a little better? Ricky Rosa (21:45) No, no, we defin no no. For for for for for this launch the the cost structure is obviously, you know, what we want it to be for production. So I think Nathan Latka (21:53) Yeah. Okay. So I ordered on I ordered on June thirtieth. We're recording here July fourteenth. When when like what's the what's the lag time right now? When will you think I'll get this in my inbox? Ricky Rosa (22:01) I think so to manage expectations we told everybody Christmas, but I think we might be able to ship some early batches to some people as soon as August or September or something like that. Nathan Latka (22:12) And what do you so like my whole world is usually interviewing software founders. And I'm realizing in this age of AI, the next frontier is actually physical, which is why I'm buying. I mean, look, I I bought these things, which just I never really got using them because I felt like a dork wearing them around, right? These were these were the meta glasses. I mean, I think if I showed up on a podcast with these on, you guys would all make fun of me in the comments. Okay. It they just look a little weird. ⁓ and then Ricky, like I went and played with. Ricky Rosa (22:30) Yeah, yeah. Yeah. Nathan Latka (22:39) Like I don't love this brand is out of China. ⁓ I think it's called Even Realties. You know, the form factor on the Yeah, they're they're you know, it's a better form factor, but you can still kind of tell when I put them on. I don't know if you can see it. It's a teleprompter here, so I can see and they have a little ring that goes with it. Now these, you tell me, Ricky, they look a little better, right? Ricky Rosa (22:44) Yeah, yeah, even realities, yeah. Yeah. Yeah, yeah. They do look better, yeah. They're they're not easier right now. Nathan Latka (23:00) Is your technology though better? Like they have a ring that allows me to scroll on the teleprompter. Is your technology better? Ricky Rosa (23:05) Yes. So they're they're so this is what I was trying to touch on before. So they use ⁓ capacitive only technology. And so that's why they can only do up and down. ⁓ and indiscrete up and down. There's like some nuance there in the types of interactions that you can do. We really spent a lot of years and a lot of development so that you could do continuous inertial scrolling in two dimensions. So up, down, left and right. ⁓ yeah. Nathan Latka (23:29) So what do you how do you make your atoms smarter with AI? I mean, you're sort of cheating right now just using Whisperful, but like do you intend to push the edge on the software side of things or do you really just want to push the edge on the Adam side of things? Ricky Rosa (23:42) I I think we we really need to push it on both. I think there's so right now, you know, if if you look at our our launch materials, we only focused on laptop work and that was very intentional. We didn't mention anything about phones or or iOS or anything like that. ⁓ we do have, you know, some mobile experiences that we're working on. We actually patented some context switching features that allow you to context switch directly from the ring. and so we're gonna reserve the right to announce that later on. Nathan Latka (24:14) Mm-hmm. Very interesting. Now you're are are you raising additional capital to scale quicker or are you good with what you have so far? Ricky Rosa (24:20) No, we're we're racing we're we're racing this week. Like I said, so we we've close some checks, we're gonna close in the next two weeks so we can get on the plane to China and and and get everything set up. Nathan Latka (24:28) Do you anticipate doing just like like folks like me, sort of power users that love it, that are early adopters, or do you anticipate sort of a big fund coming in and writing, I don't know, a ten million dollar check? Ricky Rosa (24:36) Pro probably both. So we we've had some angel investors from like meta reality labs all the way to like, you know, friends and family. we're really like an angel friendly, but there are some some funds circling around, especially from Japan. I don't know if you saw, but we went completely viral in Japan. There's it was nuts. Nathan Latka (24:51) You told me this, but I didn't understand it. Like I couldn't find anything on X where like you posted something in Japanese that went viral. Ricky Rosa (24:59) No no no. So it is it was them reposting and quote tweeting it in Japanese. It was like you you can see you can see the replies there and the quote tweets. maybe you can't see because like ⁓ X auto translates it, but if you if you click like original language, like there there's a lot of them in Japanese. Nathan Latka (25:19) I see. On the reposts. Ricky Rosa (25:22) Yeah, on the yeah, on the...
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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